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Penn State Smeal MBA Program Networking Made Simple presented by Emily Giacomini August 16, 2012.

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Presentation on theme: "Penn State Smeal MBA Program Networking Made Simple presented by Emily Giacomini August 16, 2012."— Presentation transcript:

1 Penn State Smeal MBA Program Networking Made Simple presented by Emily Giacomini August 16, 2012

2 Penn State Smeal MBA Program The richest people in the world look for and build networks, everyone else looks for work. Robert Kiyosaki

3 Penn State Smeal MBA Program 3 Personal Career Strategy Networking Info Interviews Business Cards Social Media Alumni Dress for Success Career Fairs Info Sessions Job Applications Interviewing Case Interviews Negotiation

4 Penn State Smeal MBA Program 4 Session Flow WHAT is networking? WHY network? WHO is my network? HOW do I network effectively? –Informational Interviews

5 Penn State Smeal MBA Program 5 WHAT is networking? Who has a successful networking story to share?

6 Penn State Smeal MBA Program 6 WHAT is networking? Turn to your neighbor and share about a time you networked successfully to get or do something (2 min.) Swap! (2 min.)

7 Penn State Smeal MBA Program 7 WHAT is networking? Building relationships Developing a support system Obtaining information, advice, referrals Exchanging information, ideas, contacts

8 Penn State Smeal MBA Program 8 Overcoming Challenges ObstaclesTips for Success Work it into your job search plan, weigh the pay-offs. Set a goal of # people to approach at each event. Find a style that suits you! People want to help. Give them the opportunity! Practice your pitch. Seek out fascinating people. Networking takes too much time. Im an introvert. It feels like manipulation. I dont know what to say.

9 Penn State Smeal MBA Program 9 Benefits of Networking Advice Knowledge Practice Direction Relationships

10 Penn State Smeal MBA Program 10 How Companies Fill Roles 2012 CareerXroads Source of Hire Report Survey by Gerry Crispin and Mark Mehler

11 Penn State Smeal MBA Program 11 Build Your Network 3 rd tier Decision makers & hiring managers 2 nd tier Bridge you to your target companies 1 st tier People you know best A B C Brainstorm Exercise: A contacts

12 Penn State Smeal MBA Program 12 WHO? Who comprises your network? Make a list or draw out the categories. 3 min. Share with a neighbor what you found and say which groups are closest to you. 3 min.

13 Penn State Smeal MBA Program 13 Who are your A contacts? Current classmatesAlumni Parents, relativesParents of classmates 2 nd year MBA studentsFaculty, staff Former classmatesCurrent, former employers Guest speakersReligious community Student associationsVolunteer organizations Former co-workersFormer customers, clients Physician, dentistFamily friends

14 Penn State Smeal MBA Program 14 Six Streams of Network Contacts You Education SocialFamily Spiritual Community Business

15 Penn State Smeal MBA Program 15 HOW to Network Before you jump in... Image Source: unitedday.org

16 Penn State Smeal MBA Program 16 HOW to Network Image Source: michigan.gov

17 Penn State Smeal MBA Program 17 HOW to Network: 2 ways OUT IN IN OUT Image Source: realmagick.com

18 Penn State Smeal MBA Program 18 OUT IN Start with your A level contacts Reach out to share your goal Contact people to request informational interviews

19 Penn State Smeal MBA Program 19 Practice your pitch Im am MBA Candidate at Penn State, studying ____________. I have _____ # years experience in _________ and am targeting companies in ______________ industry for a FT role/summer internship. Who would be a good person for me to speak with?

20 Penn State Smeal MBA Program 20 IN OUT Pick a firm from your Target List Make a contact list of employees from LinkedIn, alumni database Contact people to request informational interviews

21 Penn State Smeal MBA Program 21 How do I start? List and prioritize your A contacts Complete your marketing plan Develop research questions Write and practice your telephone script to set up meetings Reach out with approach letters/ s

22 Penn State Smeal MBA Program 22 Reach Out s Subject Line: says it all! Brief Intro: MBA, # years work experience in x field, exploring y function for a career Express interest in company, department Not asking for a job! Request info interview: max. 30 min. Indicate your availability

23 Penn State Smeal MBA Program 23 Anatomy of a Network Meeting Rapport Building Personal introduction, summarize career Questions and conversation (3 sections) Closing: referrals and thank you

24 Penn State Smeal MBA Program 24 Rapport Building 5 minutes maximum Warm up conversation Emphasize mutual connection Reiterate reassurance disclaimer State your objective for the meeting

25 Penn State Smeal MBA Program 25 Personal introduction minutes Let me tell you a little about myself. Deliver your branding message Present your marketing plan Segue into your questions

26 Penn State Smeal MBA Program 26 Ask your research questions minutes I.Business II.Your contacts career track III.Your desired career track Refer to: Sample Questions to Ask

27 Penn State Smeal MBA Program 27 Ask your research questions minutes on Business Industry trends Business issues Needs, challenges

28 Penn State Smeal MBA Program 28 Ask your research questions minutes on your contacts career track How they got there Education Skills and experience

29 Penn State Smeal MBA Program 29 Ask your research questions minutes on your desired career track Resources: what should I be reading? Events: what should I be attending? Activities: what should I be doing? People: who should I be talking to?

30 Penn State Smeal MBA Program 30 Close the meeting minutes Keep your time limit promise Ask for her/his business card Ask for leads, referrals, introductions Offer sincere thank you for time, advice, information

31 Penn State Smeal MBA Program 31 Follow-up & Tracking Send 2 thank-you notes: and a card Send a customized LinkedIn invite Add to system to track connections and schedule next contact Touch base with updates, interest info Let them know where you land!

32 Penn State Smeal MBA Program 32 Create a tracking system Last Name First Name Company Depart- ment Title Phone Referred By Referred Me To Meeting or Call Date Sent TQ & TQ note? Sent person- alized LinkedIn invite? Follow- Ups CabreraAntonio Shoes Alive Market- ing Director- Sandals Antonio. alive.com Cousin Arnie Harold Braun 11/13/12Y and YY HansonBarbara Green Farms Surplus Organic Herbs Agronomist Sheila Hanson Joe Burrowes Bronson Kain 10/24/12Y and YY Check back for Kain by 11/3 Xi Chung- Ah Sterling Plus Purchas ing Manager- Asia region yahoo.co m Prof. Charles Musgrove Sally Fields, Jennifer Garden 10/26/12Y and YY etc.

33 Penn State Smeal MBA Program 33 Next Steps Complete your marketing plan List and prioritize your A team Practice your telephone scripts Craft and send your approach letter/ Formulate info interview questions to ask Practice your branding message

34 Penn State Smeal MBA Program 34 What questions do you have? Image Source: advancedlifeskills.com

35 Penn State Smeal MBA Program 35 The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own. Bob Burg


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