Presentation on theme: "Adrienn Filipcsei. Electrolux is a global leader in household appliances and appliances for professional use. Selling more than 40 million products in."— Presentation transcript:
Electrolux is a global leader in household appliances and appliances for professional use. Selling more than 40 million products in more than 150 markets/year. 90 years of leading innovations and design Thinking of you Refrigerators, dishwashers, washing machines, vacuum cleaners, cookers and air-conditioners.
1908, Vienna, Alex Wenner-Gren Santo vacuum cleaner (American) If I could make this machine lighter and cheaper, I could sell one in every home. Elektrolux Sweden: Elektromekaniska and AB Lux 1912: Germany 1913: United Kingdom, France 1919: AB Elektrolux
1919: sales companies Denmark, the Netherlands, Switzerland, France, UK, Norway 1926: first production plant for vacuum cleaners in Berlin 1927: factories opened in Luton, England and Courbevoie, France 1931: American market 1936: Australia
Energy-efficiency, speed, simplicity, individual solutions Consumer insight Based on global collabortaion and coordination of launches. Improved products Keith McLoughlin on consumer insight
Your consent to our cookies if you continue to use this website.