Presentation on theme: "Adrienn Filipcsei. Electrolux is a global leader in household appliances and appliances for professional use. Selling more than 40 million products in."— Presentation transcript:
Electrolux is a global leader in household appliances and appliances for professional use. Selling more than 40 million products in more than 150 markets/year. 90 years of leading innovations and design Thinking of you Refrigerators, dishwashers, washing machines, vacuum cleaners, cookers and air-conditioners.
1908, Vienna, Alex Wenner-Gren Santo vacuum cleaner (American) If I could make this machine lighter and cheaper, I could sell one in every home. Elektrolux Sweden: Elektromekaniska and AB Lux 1912: Germany 1913: United Kingdom, France 1919: AB Elektrolux
1919: sales companies Denmark, the Netherlands, Switzerland, France, UK, Norway 1926: first production plant for vacuum cleaners in Berlin 1927: factories opened in Luton, England and Courbevoie, France 1931: American market 1936: Australia
Energy-efficiency, speed, simplicity, individual solutions Consumer insight Based on global collabortaion and coordination of launches. Improved products Keith McLoughlin on consumer insight