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Green IT December 2, 2008 14 th World Electronics Forum India 2008 New Delhi, India.

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Presentation on theme: "Green IT December 2, 2008 14 th World Electronics Forum India 2008 New Delhi, India."— Presentation transcript:

1 Green IT December 2, th World Electronics Forum India 2008 New Delhi, India

2 1 What is Green IT? Green IT entails energy-saving in IT devices and using IT devices to save energy in society. Why Green IT? IT devices will continue to increase. Green IT will be critical in reducing the power consumption of these devices. The rapid worldwide spread of IT devices may lift the current level nine times by 2025 to account for more than 15 percent of world power consumption, and around six percent of total energy consumption. Given this trend, saving energy both in and through IT devices (Green IT) will be critical.

3 2 The advent of information societies in both developed and developing countries including BRICs, is leading to skyrocketing IT device/systems power consumption, becoming a global issue. (Source) METI / Green IT Promotion Council (2008) 5.2 times9.4 times (20% of electricity production) Worldwide Japan Power consumption (billion kWh) 5.2 times 3. times 2.1 times 1.3 times 9.4 times 5.7 times 3.2 times 1.6 times Estimation of IT electricity consumption Power consumption (billion kWh) (15% of electricity production)

4 3 I.The Green IT Promotion Council (GIPC)

5 The industry-led Green IT Promotion Council was launched on 1 February Members include seven IT-related groups as well as auto, construction and distribution-related groups. Intel, IBM and Microsoft and many other offshore firms also participate, with Japans Green IT initiative attracting strong international interest and high hopes. Establishment: 1 February 2008 Title: Green IT Promotion Council Member companies, institutions and groups: 216 (also includes foreign firms) Initial members: Japan Electronics and Information Technology Industries Association (JEITA) The Japan Electrical Manufacturers Association (JEMA) Japan Electric Measuring Instruments Manufacturers Association (JEMIMA) Communications and Information network Association of Japan (CIAJ) Japan Business Machine and Information System Industries Association (JBMIA) Japan Information Technology Services Industry Association (JISA) Japan Users Association of Information Systems (JUAS ) * Raising awareness of the environmental contribution made by new technologies and IT technologies and disseminating environmental and IT management * Strengthening international linkages with offshore groups, holding international conferences * Selecting and creating a roadmap for IT energy-saving technologies * Quantitative surveys and analyses on reduction of the environmental burden (possible CO 2 emission reductions, etc.) Establishment of the Green IT Promotion Council Action program 4

6 Communicating Green IT to the world 5 The Green IT International Symposium was held in Tokyo on 29 May. Many major offshore firms also participated, sending a Green IT message from Japan to the G8 Hokkaido Toyako Summit. Following the Summit too, the Council hold a Green IT Forum and an exhibition at CEATEC to boost Japans Green IT leadership profile. Fora in the Asian region will also be used. The Council launched a website at the end of April, which will be linked to the Green IT sites of our various member firms to raise the international profile of Green IT. Partnerships will also be developed with the Climate Savers Computing Initiative and The Green Grid. Outline of the Green IT International Symposium 1. Date and venue: 29 May 2008, The Prince Park Tower Tokyo 2. Host: Green IT Promotion Council Co-host: New Energy and Industrial Technology Development Organization (NEDO) 3. Offshore participants: Senior Vice Presidents from Intel, AMD and Sun Microsystems, representatives from IBM, Dell, Cisco Systems, The Green Grid, Climate Savers Computing Initiative, and the World Semiconductor Council, etc. 4. Press conference (21 May) 5. Reception and signing ceremony (28 May)

7 International action Members of the Green IT Promotion Council(GIPC) include not only IT and electronics manufacturers, but also groups from other industries such as lighting, automobiles and construction. Through our partnership with these groups, we will be able to expand the range of activities and measures taken toward realizing an IT society. We will use their strengths in taking a lead role in global action (partnerships). 6 Activities 1. Partnerships with groups from the offshore IT and electronics industries MOUs have been signed with The Green Grid (TGG) and the Climate Savers Computing Initiative to develop mutual ties toward combating global warming. 2. Technical support partnerships with Asia Seminars will be held around Asia, introducing Japans advanced technologies and best practices. China, Malaysia, Singapore, Thailand, etc. 3. Awareness-raising and education activities through fairs in Asia and the West PR activities will be undertaken at the main offshore fairs to inform both Asian and Western audiences about the Councils activities. (1) International SINOCES July Qingdao, China (2) IFA (Berlin) 29 August-3 September Berlin, Germany (3) International CES Early January 2009 Las Vegas, US GIPC TGG CSCI

8 G8 Toyako Summit 7 At the July G8 Toyako Summit, the Green IT Promotion Council set up Green IT exhibits in the Zero Emission House within the International Media Center and in resort hotels and other spots. The aim was to communicate Japans Green IT concept to the world via government representatives from the various countries and the domestic and offshore press. Zero Emission House This house of the near future was equipped with a photovoltaic power generation system, fuel cells, advanced robots, and other leading-edge technologies. Source METI Home page Equipment on display Solar cell panels Home Energy Management System(HEMS) LCD TV, Organic EL TV Energy-saving home appliances, information appliances and systems Portable high-capacity lithium ion battery power supply

9 8 Dr. Komiyama, the president of University of Tokyo, announced 15% CO2 reduction by 2012, 50% CO2 reduction by 2030 at the entrance ceremony this year. Green University Project Development of totally integrated energy management system for university buildings by deploying many wireless sensors. Development of low-cost, high-performance, and long-lasting sensors, and standardization of output of information of real time power consumption of air conditioners and IT devices Model projects which are expected to be adopted by enterprises Objectives Exercise a pilot program to realize an environment-friendly information society Create new information business which realize environmental recognition based on scientific information and knowledge and provide basic information for business innovation Backgrounds Large CO2 emitter Accumulating cutting-edge sci-tech Large influence on other universities e.g. Green University of Tokyo

10 Regulations under the Energy Conservation Law (Law Concerning the Rationalization of Energy Use) * This law was formulated in 1979 to secure and ensure the efficient use of fuel resources. Its aim was to develop measures promoting the rational use of energy in (a) factories and workplaces, (b) transportation, (c) housing and buildings, and (d) machinery and equipment. * To constrain household and transportation energy consumption in particular, Top Runner standards have been set since 1998 as benchmarks promoting greater energy efficiency by product type. Reference: Japans Energy Conservation Law and Energy-Saving Home Appliance Popularization Measures 9 * This program covers 21 product types, including TVs, DVD recorders, calculators, air-conditioners, fridges, lighting, and cars. * Energy performance standards are set at the same level or higher than the best performance value of those products currently on the market. The year by which the target standard should be achieved is also specified for each product type. * Energy consumption efficiency and other energy information must be indicated in product catalogues and on machinery, etc. Energy-Saving Home Appliance Popularization Forum (est. Oct. 2007) * Works to boost the market penetration of energy-saving home appliances through (a) a unified promotion campaign, (b) provision of information to consumers, and (c) the development of home energy conservation diagnosis tools. Energy-Saving Lighting Forum (est. May 2008) * Aims to replace all general incandescent bulbs by 2012 with, in principle, products with outstanding energy efficiency, such as bulb-type fluorescents (established under the Energy- Saving Home Appliance Popularization Forum). Popularizing energy-saving appliances * To promote energy-saving measures in the household sector, home appliance manufacturers, retailers, consumers and other related parties are working together to popularize energy-saving home appliances (TVs, air conditioners, fridges, lighting, etc.). Top Runner standards under the Energy Conservation Law Energy-saving home appliance popularization measures

11 CEATEC 2008 – Oct.4, 2008 Makuhari Messe 10 Green IT Pavilion Green IT Symposium Designed to boost the visibility of green IT, the Green IT Pavilion introduced Green IT Promotion Council activities and Japanese companies green IT products, services and initiatives. Products and technologies receiving Green IT Awards were also exhibited, providing a showcase for Japans energy-saving technologies. Held as part of CEATEC. * Presentation by the company receiving the METI Ministers Award * Address by the Minister of Economy, Trade and Industry * Introduction to Green IT Promotion Council activities * Introduction to company initiatives, etc.

12 CEATEC 2008 – Oct.4, 2008 Makuhari Messe 11 Green IT Awards Green IT Handbook Brings together information on the activities of the Green IT Promotion Council and member companies in a convenient handbook form. Presented for IT devices, software, services, solutions and other products supplied by companies that demonstrate an outstanding energy- saving effect. * METI Ministers Award * Commerce and Information Policy Director- Generals Award * Green IT Promotion Council Chairmans Award * Green IT Award Judging Committee Special Award NEC: "ECO CENTER" Energy-Saving Server Sony and Sony Life: Construction and Operation of cooling and heating system in "Sony City," Sony headquarters building METI Ministers Award Energy Saving by IT Energy Saving of IT

13 12 II. Effects of Green IT Promotion Outline of analysis results

14 13 Source: METI/Green IT Promotion Council estimates (2008) Combating global warming with Green IT Green IT helps to combat global warming on two fronts. First, there is the energy-saving in IT devices themselves, achieved through the development of innovative IT technologies. Second, there is the IT- based energy-saving achieved in housing, distribution and other sectors through precise energy management based on information from sensors and other IT measuring devices. 100 million kWh Energy-saving in IT devices IT contribution to energy-saving (%) LED lighting Home appliances (air conditioners, fridges, etc.) Energy-saving in industrial combustion devices Energy-saving in high-performance boilers, water supply devices, etc Energy-saving in cars and other transportation devices Green energy cars, improved vehicle fuel efficiency, etc Energy-saving in office buildings and homes (BEMS, HEMS) Optimization of power use in buildings through sensors, etc ITS, eco-driving ITS, ETC, VICS, idling stops, etc More efficient distribution Detailed supply chain management using electronic tags, etc More efficient social activities using IT and the Internet Telework, working at home, teleconferencing, paperless policies, on-line shopping, electronic distribution, etc ,263 Promoting better corporate energy-saving management by making energy consumption visible Effects of raising awareness of energy-saving via the Internet, etc ,678-5,891 Total energy-saving effect of Green IT Further energy-saving through IT technologies in electronic devices Providing information and raising awareness on IT-based energy-saving Case Servers, network devices, storage, displays, etc. Energy-saving in IT devices Energy-saving through IT devices E of IT E by IT Total

15 billion kWh reduction 490 billion kWh reduction 1.9 trillion kWh reduction Effectiveness of Green IT The amount of energy-savings by IT use will exceed that of energy consumption of IT devices and IT can contribute the reduction of energy consumption of whole society if Green IT is actively promoted. 11 trillion kWh reduction ITs contribution to reduce energy consumption Electricity consumption of IT devices JapanWorldwide Energy-savings of IT devices ITs contribution to reduce energy consumption Electricity consumption of IT devices Energy-savings of IT devices Electricity equivalent (billion kWh) Electricity equivalent (billion kWh) Reduction effect: around 10 percent of Japans total energy consumption Reduction effect: around 15 percent of Total world energy consumption

16 15 III. Government Initiatives for Green IT

17 Government Initiatives for Green IT 16 In May 2007, in his "Invitation to Cool Earth 50" environmental proposal, then Prime Minister Shinzo Abe proposed the "cutting global emissions [of greenhouse gases] by half from the current level by 2050 as a common goal for the entire world." Innovative new technologies will be needed to achieve such a major reduction in greenhouse gases. In March 2008 METI announced the "Cool Earth Energy Innovative Technology Plan." HEMS/BEMS/Region-level EMS Energy-saving housing/ buildings Next-generation high- efficiency lighting Ultrahigh-efficiency heat pumps Energy-saving information equipment/systems Plug-in hybrid/ electric vehicles Advanced road transport systems High-efficiency natural gas thermal generation High-efficiency ultraconductor power transmission Carbon capture and storage (CCS) Innovative solar power generation Innovative materials/manufacturing/ processing technologies Innovative steel manufacturing technologies Fuel cell vehicles Improved efficiency Low carbonification Fixed fuel cells Energy Supply Side High-efficiency coal thermal generation Advanced nuclear power generation Power generation/ delivery Industry Logistics Consumer Energy Demand Side High-performance electricity storage Power electronics Cross-category Biomass alternative fuels Hydrogen mfg/shipping/storage 21 CCS (again) * EMS: Energy Management System HEMS: House Energy Management System BEMS: Building Energy Management System

18 17 (Draft budget of FY 2008: 3 billion yen) Development of innovative technologies that realize drastic improvements in energy efficiency not only of individual IT devices but also of whole IT systems such as data centers Internet Data Centers (iDC) In-house data centers Homes Networks (such as the Internet) Organizations 30% or more reductions in power consumption of routers SMEs Green IT Project 30% or more reductions in power consumption of data centers (servers, storages, etc.) Halving power consumption of FPDs by developing innovative OLED displays

19 18 IV. Examples of Energy-Saving through Green IT

20 19 ITS systems Reveal transport data Eco-driving Optimal transport management Internet-based learning No travel Paperless E-learning systems Bulk store POS systems Concentrate store servers in headquarters Shift journals on to an electronic basis Boost business efficiency IT resource management services Integrate functions to save space High-performance, low- power CPUs PC Printer Server Energy-saving by IT SCM E-learning E- commerce ITS E-government HEMS BEMS POS Online shopping E- conferencing 19

21 50% 20% Cooling Simulation Highly Efficient Air-Conditioner IT System Power Reduction IT-Cooperative Air Conditioning Present (2007) Air Conditioning Improvement System Optimization (2012) 40% Scenario for 50% Power Reduction on Data Center Others (lighting) Power Supply Cooling (Air Conditioning) IT equipment Ratio[%] 20

22 Close to 90 percent energy savings achieved through the introduction of an IT-based building management system % Saving kW Tokyo Dome Hotel ,000 Mon % Saving kW Tokyo Dome Hotel ,000 Mon % Saving kW Aichi Medical University ,000 Mon. kW 30,000 kW 30,000 21

23 22 V. GIPCs Activity plan in Asia

24 23 Cooperation in holding seminars or symposium about Green IT in Asian countries. coordinate to send lecturers, etc Cooperation in Green IT exhibit ion in Asian countries (Exhibition in other countries or exhibition from Japan). Technical Cooperation for inducting Green IT in Asian countries(coordinate to send engineers, etc. ) Cooperation in establishing Green IT Association in each Asian countries(provide information) Exchange information on various matters on Green IT GIPCs Activity plan in Asia

25 Actual result of GIPC's Activities in Asia July 10-13, SINOCES Quingdao International Convention Center, China July 15-16, th Asia Electronics Forum New World Hotel, Ho Chi Minh City, Vietnam Oct , China International Energy Saving and Environmental Protection Exhibition Beijing Exhibition Center, China Nov , 2008 JES Shanghai 2008 Shanghai New International Expo Center, China Dec. 1-5, th World Electronic Forum 2008 New Delhi, India 24 Plans for the future Jan.13-14, 2009 International Symposium of Green Business IT Council, Korea Seoul Walkerhill Hotel, Korea Feb , 2009 International Green IT symposium in Asia Singapore, Kuala Lumpur, Bangkok 2009 GIPC is planning to diagnose buildings such as offices and data centers in order to improve energy efficiency in Asia.

26 Japanese primary energy consumption per GDP is the lowest in the world owing to various energy conservation measures taken for the respective sectors. Primary Energy Consumption per GDP Primary Energy Consumption per GDP per Country 25 Japan EU US Korea Canada Thailand Middle East China India Indonesia Russia Primary energy consumption (tons in oil equivalent)/GDP (thousand US$) indicated in the ratio when the Japanese figure is set at 1. Source IEA Energy Balance 2006 Index (Japan=1.0)

27 Thank you very much for your kind attention. END OF PRESENTATION 26

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