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Logistics Network Configuration Designing & Managing the Supply Chain Chapter 2 Byung-Hyun Ha

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Presentation on theme: "Logistics Network Configuration Designing & Managing the Supply Chain Chapter 2 Byung-Hyun Ha"— Presentation transcript:

1 Logistics Network Configuration Designing & Managing the Supply Chain Chapter 2 Byung-Hyun Ha

2 Outline Case: Bis Corporation What is Logistics Network Configuration? Methodology Data Collection Modeling and Validation Solution Techniques Features of Network Configuration DSS Summary

3 Case: Bis Corporation Background Produce & distribute soft drinks 2 manufacturing plant 120,000 account (retailers and stores), all over the US 3 existing warehouse (Chicago, Dallas, Sacramento) 20% gross margin $1,000 for each SKU (stock-keeping unit) for all products Current distribution strategy (designed 15 years ago) Produce and store at the manufacturing plant Pick, load, and ship to a warehouse/distribution center Unload and store at the warehouse Pick, load, and deliver to store

4 Case: Bis Corporation You, consulting company Proposal as reengineering the sales and distribution functions First phase, identifying 10,000 direct delivery account, based on Dock receiving capabilities Storage capability Receiving methodologies Merchandising requirements Order-generation capabilities Delivery time window constraints Current pricing Promotional activity patterns

5 Case: Bis Corporation Redesign distribution network Grouped accounts into 250 zones, products into 5 families Data collected Demand in 1997 by SKU per product family for each zone Annual production capacity at each manufacturing plant Maximum capacity for each warehouse, new and existing Transportation costs per product family per mile for distributing Setup cost for establishing a warehouse Customer service level requirement No more than 48 hours in delivery Additionally, Estimated yearly growth, variable production cost, cost for increasing production capacity, …

6 Case: Bis Corporation Issues How can Bis Corporation validate the model? Impact of aggregating customers and products Number of established distribution centers and their locations Allocation of plants output between warehouses When and where should production capacity be expanded?

7 Introduction Issues of this chapter Development of a model representing logistics network Validation of the model Aggregation of customers and products and accuracy of the model Number of distribution centers to be established Location of distribution centers Allocation of output of each product in plants among distribution centers Decision about whether, when, and where to expand production capacity

8 Introduction Components of logistics network Facilities Suppliers, warehouse, distribution centers, retail outlets Flows Raw material, work-in-process inventory, finished products

9 Network Design Strategic level – decisions that typically involve major capital investments and have a long term effect Number, location and size of new plants, distribution centers and warehouses Acquisition of new production equipment and the design of working centers within each plant Design of transportation facilities, communications equipment, data processing means, … Tactical level Determine optimal sourcing strategy (strategic?) Which plant/vendor should produce which product Determine best distribution channels (strategic?) Which warehouses should service which customers Selection of transportation mode (e.g. rail, truck)

10 Network Design Network design or reconfigure problem Objective Minimize annual system-wide costs Subject to Variety of service level requirements The objective is to balance service level against Production/purchasing costs Inventory carrying costs Facility costs (handling and fixed costs) Transportation costs

11 Network Design Tradeoffs

12 Network Design Increasing number of warehouse typically yields improvement in service level increase in inventory cost increase in overhead and setup cost reduction in outbound transportation costs increase in inbound transportation costs

13 Network Design Sources: CLM 1999, Herbert W. Davis & Co; LogicTools Pharmaceuticals Food CompaniesChemicals - High margin product - Service not important (or easy to ship express) - Inventory expensive relative to transportation - Low margin product - Service very important - Outbound transportation expensive relative to inbound Industry benchmarks: average # of warehouses

14 Outline Case: Bis Corporation What is Logistics Network Configuration? Methodology Data Collection and Aggregation Modeling and Validation Solution Techniques Features of Network Configuration DSS Summary

15 Data Collection Data for network design Location of customers, stocking points and sources A listing of all products (volumes, transportation modes) Demand for each product by customer location Transportation rates Warehousing costs Shipment sizes by product Order patterns by frequency, size, season, content Order processing costs Customer service requirement and goals

16 Data Aggregation Optimization model for the problem? Typical soft drink distribution system: 10,000~20,000 accounts Wal-Mart or JC Penney: hundreds of thousands! Too much Data aggregation Customer aggregation Product aggregation Why? Cost of obtaining and processing data Form in which data is available Size of the resulting location model Accuracy of forecast demand

17 Data Aggregation: Customer Customer aggregation Aggregating customers located in close proximity Using a grid network or clustering techniques All customers within a single zone Replaced by a single customer located at the centroid of the zone Aggregation by classes Service levels, frequency of delivery, … Customer zone balances accuracy loss due to over aggregation needless complexity

18 Data Aggregation: Customer Experimental results: cost difference < 0.05% Considering transportation costs only Customer data Original data had 18,000 ship-to locations Aggregated data had 800 ship-to locations Total demand was the same in both cases Total Cost:$5,796,000 Total Customers: 18,000Total Cost:$5,793,000 Total Customers: 800

19 Data Aggregation: Product Product aggregation Hundreds to thousands of individual items in production line Variations in product models and style Same products are packaged in many sizes Collecting all data and analyzing it is impractical Aggregation by distribution pattern Place SKUs into a source group A source group is a group of SKUs all sourced from the same place to the same customers Aggregate SKUs by similar logistics characteristics Weight, volume, holding cost, … Aggregation by product type Different products might simply be variations in product style or differ only in type of packaging

20 Data Aggregation: Product Aggregation by distribution pattern

21 Data Aggregation: Product Test case for product aggregation 5 plants 25 potential warehouse locations Distance-based service constraints Inventory holding costs Fixed warehouse costs Product aggregation 46 original products 4 aggregated products Aggregated products were created using weighted averages

22 Data Aggregation: Product Experimental results: cost difference < 0.05% Total Cost:$104,564,000 Total Products: 46 Total Cost:$104,599,000 Total Products: 4

23 Data Aggregation Recommended approach Aggregate demand points for 150 to 200 zones e.g. if customers are classified into classes according to their service levels or frequency of delivery, each class will have aggregated points Make sure each zone has an equal amount of total demand Zone may be different geographic size Place the aggregated point at the center of the zone Aggregate products into 20 to 50 product groups In this case, the error is typically no more than 1% Variability reduction Even if technology exists to solve problem with original data, forecast customer demand at account and product level is usually poor

24 Impact of Aggregation on Variability Measure of variability? Standard deviation (SD) Enough? Which one has bigger SD than the other?

25 Impact of Aggregation on Variability Measure of variability Coefficient of variation CV A CV B AB

26 Impact of Aggregation on Variability Historical data for the two customers Summary of historical data Year Customer 122,34628,54919,56725,45731,98621,89719,854 Customer 217,83521,76519,87524,34622,87614,65324,987 Total40,18150,31439,44249,80354,86236,55044,841 AverageStandard deviationCoefficient Statisticsannual demand of variation Customer 124,2374, Customer 220,9053, Total45,1426,

27 Transportation Rates Constructing effective distribution network model We should consider reasonable transportation rates Important characteristics of most rates Rates are almost linear with distance but not with volume Rates of internal fleet Transportation cost for company-owned trucks Calculation of cost per mile per SKU Annual costs per truck, annual mileage per truck, annual amount delivered, trucks effective capacity Rate of external fleet Distinguish between truckload (TL) and less than truckload (LTL)

28 Transportation Rates TL carriers Subdivision of country into zones Zone-to-zone table for cost Cost structure is not symmetric (why?) e.g. Shipping Illinois NY is more expensive than in reverse way LTL industry Types of freight rates Class rate (standard) Classification tariff based on density, ease of handling, liability for damage Rate base number based on distance Exception rate Less expensive rate Commodity rate

29 Transportation Rates Mileage estimation Straight line distance D ab in US from a to b Let lon x and lat x be longitude of x and latitude of x For long distances by correcting for earths curvature

30 Warehouse Costs Three main components Handling costs Labor costs, utility costs Fairly can be estimated Fixed costs Cost components that are not proportional to the amount of material the flows through the warehouse Typically proportional to warehouse size (but not linear way) Storage costs Inventory holding cost that are proportional to average positive inventory level warehouse size fixed cost Inventory turnover ratio = average inventory level annual sales

31 Warehouse Capacities Capacity estimation Calculating peak level by assuming regular shipment and delivery – twice average inventory level Space for access and handling For aisles, picking, sorting, processing facilities, AGVs, … Represented as a factor (>1) order size inventory level time average

32 Other Issues for Data Collection Potential warehouse locations Geographical and infrastructure conditions Natural resources and labor availability Local industry and tax regulations Public interest Service level requirements e.g. 95% of customers be situated within 200 miles of the warehouses serving them Future demand Network design is at strategic level and impacts on next 3~5 years Using scenario-based approach incorporating net present value

33 Other Issues for Data Collection Example of scenario-based approach Determine demand and marketing cost of new product

34 Outline Case: Bis Corporation What is Logistics Network Configuration? Methodology Data Collection and Aggregation Modeling and Validation Solution Techniques Features of Network Configuration DSS Summary

35 Model and Data Validation Model? Data validation Ensuring data and model accurately reflect the network design problem Done by reconstructing the existing network configuration using the model and collected data comparing the output of the model to companys accounting information Can identify errors in the data, problematic assumptions, modeling flaws, … e.g. transportation cost estimated by model consistently underestimating actual cost become to find that effective truck capacity was only about 30% Thus, validation process not only help calibrate parameters but also suggest potential improvement of existing network

36 Model and Data Validation Sensitivity analysis Make local and small changes in model, and estimate impact on costs and service level Positing a variety of what-if question e.g. closing the existing warehouse, changing flow of materials Can have good intuition about what the effect of small-scale changes Can identify errors in model In summary, model validation process involves answering the following questions: Does the model make sense? Are the data consistent? Can the model results be fully explained? Did you perform sensitivity analysis?

37 Solution Techniques Techniques for optimizing configuration of logistics network Mathematical optimization techniques Exact algorithms: find optimal solutions Heuristics: find good solutions, not necessarily optimal Simulation models provide a mechanism to evaluate specified design alternatives created by the designer

38 Heuristics and Exact Algorithms E.g. a distribution system Single product Two plants p1 and p2 Plant p2 has an annual capacity of 60,000 units The two plants have the same production costs There are two warehouses w1 and w2 with identical warehouse handling costs. There are three markets areas c1, c2 and c3 with demands of 50,000, 100,000 and 50,000, respectively Distribution cost per unit Facility warehousep1p1p2p2c1c1c2c2c3c3 w1w w2w252212

39 Heuristics and Exact Algorithms A distribution system D = 50,000 D = 100,000 D = 50,000 Cap = 60,000 $4 $5 $2 $3 $4 $5 $2 $1 $2 Production costs are the same, warehousing costs are the same $0

40 Heuristics and Exact Algorithms Heuristic 1 For each market, choose the cheapest warehouse to source demand. Then, for every warehouse, choose the cheapest plant. D = 50,000 D = 100,000 D = 50,000 Cap = 60,000 $5 x 140,000 $2 x 60,000 $2 x 50,000 $1 x 100,000 $2 x 50,000 Total Costs = $1,120,000

41 Heuristics and Exact Algorithms Heuristic 2 For each market area, choose the warehouse such that the total delivery costs to the warehouse and from the warehouse to the market is the smallest. (i.e. consider inbound and outbound costs) D = 50,000 D = 100,000 D = 50,000 Cap = 60,000 $4 $5 $2 $3 $4 $5 $2 $1 $2 $0 P1 to WH1$3 P1 to WH2$7 P2 to WH1$7 P2 to WH 2$4 P1 to WH1$4 P1 to WH2$6 P2 to WH1$8 P2 to WH 2$3 P1 to WH1$5 P1 to WH2$7 P2 to WH1$9 P2 to WH 2$4

42 Heuristics and Exact Algorithms Heuristic 2 For each market area, choose the warehouse such that the total delivery costs to the warehouse and from the warehouse to the market is the smallest. (i.e. consider inbound and outbound costs) D = 50,000 D = 100,000 D = 50,000 Cap = 60,000 $5 x 90,000 $2 x 60,000 $3 x 50,000 $1 x 100,000 $2 x 50,000 $0 x 50,000 P1 to WH1$3 P1 to WH2$7 P2 to WH1$7 P2 to WH 2$4 P1 to WH1$4 P1 to WH2$6 P2 to WH1$8 P2 to WH 2$3 P1 to WH1$5 P1 to WH2$7 P2 to WH1$9 P2 to WH 2$4 Total Cost = $920,000

43 Heuristics and Exact Algorithms Exact algorithm (linear programming) x ij : the flow from i to j Total Cost = $740,000

44 Heuristics and Exact Algorithms Network configuration problem is generally formulated as integer programming Hard to obtain the optimal solution Some typical types of network design model Uncapacitated facility location model Capacitated facility location model Network optimization model Source: Camm et al. 1997

45 Heuristics and Exact Algorithms Uncapacitated facility location model Example Which DC will open and which customer zone will assign to which DC? c ij : total cost of satisfying customer zone j demand from DC i k: number of DCs allowed I: index set of DCs J: index set of customer zones x ij = 1 if customer zone j is assigned to DC i, 0 if not y i = 1 if DC i opens, 0 if not Source: Camm et al. 1997

46 Heuristics and Exact Algorithms Capacitated plant location model Example: SunOil, a global energy company The world is divided into 5 different regions: N. America, S. America, Europe, Asia, Africa SunOil has regional demand figures, transport costs, facility costs and capacities We will ignore tariffs and exchange rate fluctuations for now, and assume all demand must be met (so we can focus on minimizing costs) Question: Where to locate facilities to service their demand What size to build in the region (small or large), should they locate a facility there Source: Chopra and Meindl 2004

47 Heuristics and Exact Algorithms Capacitated plant location model n: number of potential plant location As we are considering two different type plants (small, large) for each region, n = 10 m: number of markets D j : demand from market j K i : capacity of plant i f i : fixed cost of keeping plant i open c ij : variable cost of sourcing market j from plant i y i = 1 if plant is located at site i, = 0 otherwise x ij : quantity shipped from plant i to market j

48 Heuristics and Exact Algorithms Network optimization model Example: TelecomOne merged with High Optic They have plants in different cities and service several regions Supply cities Baltimore (capacity 18K), Cheyenne (24K), Salt Lake City (27K), Memphis (22K) and Wichita (31K) Monthly regional demands Atlanta (demand 10K), Boston (6K), Chicago (14K), Denver (6K), Omaha (7K) They will consider consolidating facilities Source: Chopra and Meindl 2004

49 Heuristics and Exact Algorithms Network optimization model n: number of plant location m: number of markets D j : demand from market j K i : capacity of plant i c ij : variable cost of sourcing market j from plant i x ij : quantity shipped from plant i to market j

50 Heuristics and Exact Algorithms Assignment #3 Build an MIP model and solve it for the following problem using solver (either CPLEX or LINDO). Submit the model, code, and solution in printed form. DryIce Inc. is a manufacturer of air conditioners that has seen its demand grow significantly. They anticipate nationwide demand for the year 2010 to be 180,000 units in the South, 120,000 units in the Midwest, 110,000 units in the East, and 100,000 units in the West. Mangers at DryIce are designing the manufacturing network and have selected four potential sites – New York, Atlanta, Chicago, and San Diego. Plants could have a capacity of either 200,000 or 400,000 units. The annual fixed costs at the four locations are shown in the table below, along with the cost of producing and shipping an air conditioner to each of the four markets. Where should DryIce build its factories and how large should they be? New YorkAtlantaChicagoSan Diago Annual fixed cost 200,000 plant$6 million$5.5 million$5.6 million$6.1 million 400,000 plant$10 million$9.2 million$9.3 million$10.2 million Production & transportation cost East$211$232$238$299 South$232$212$230$280 Midwest$240$230$215$270 West$300$280$270$225

51 Simulation Models Limitation of mathematical optimization technique Only dealing with static models – cost and demand do not change over time Simulation-based tools Taking into account the dynamics of system Being capable of characterizing system performance for a given design Simulation for micro-level analysis including individual ordering pattern specific inventory policy inventory movement inside warehouses

52 Simulation Models Limitation of simulation Only evaluate costs associated with a pre-specified logistics network design That is, simulation is not an optimization tool Not useful in determining an effective configuration from a large set of potential configurations Some ways to use simulation for optimization Employing search technique of determining good parameter for simulation model Two-stage approach 1.Use optimization model to generate a number of least-cost solution at macro-level 2.Use simulation model to evaluate solutions generated in the first phase

53 Features of Network Configuration DSS Flexibility Ability of system to incorporate a large set of preexisting network characteristics One of key requirements of decision-support system (DSS) for network design Necessary to incorporate the following features Customer-specific service level requirement Existing warehouses (if lease have not expired, it cannot close) Expansion of existing warehouses Specific flow patterns should not be changed Warehouse-to-warehouse flow Bill of materials (BOM) (e.g. final assembly is done at a certain warehouse)

54 Features of Network Configuration DSS Robustness of DSS Capability to deal with all issues with little or no reduction in its effectiveness That is, relative quality of the solution generated by DSS should be independent of specific environment, variability of data, or particular setting Reasonable running time of DSS Also have to be robust

55 Summary Issues important in design of logistics network Data collection, validation, solution techniques Aggregation of data Problem size Forecast accuracy Optimization-based decision-support system Considers complex transportation cost structure, warehouse size, manufacturing limitations, inventory turnover ratios, inventory cost, service level Can solve large-scale problem efficiently

56 Assignment #4 Discussion questions 3, 7 (pp. 41–42)


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