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INNOV A 1. MEET THE PRESENTERS Serial Entrepreneur, retired golf pro, wine lover, Inbound Marketing guru. Twitter obsessed, fashionista, dog lover, speaks.

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Presentation on theme: "INNOV A 1. MEET THE PRESENTERS Serial Entrepreneur, retired golf pro, wine lover, Inbound Marketing guru. Twitter obsessed, fashionista, dog lover, speaks."— Presentation transcript:

1 INNOV A 1

2 MEET THE PRESENTERS Serial Entrepreneur, retired golf pro, wine lover, Inbound Marketing guru. Twitter obsessed, fashionista, dog lover, speaks fluent sarcasm. Tweet us at @inboundagent Use the hashtag #fbchat Email us: agent@inboundmarketingagents.com Use the window pane (live chat only) BILL FAETH, PRESIDENT & CEO MICHELLE KRAKER, VP, SOCIAL MEDIA HOW TO ASK QUESTIONS 2

3 INNOV A LETS GET THIS PARTY STARTED! 3

4 INNOV A SOCIAL MEDIA WORLD OF MOUTH 4 REACH A NEW AUDIENCE BUILD YOUR COMMUNITY THE GOLDEN TICKET >> ROI

5 INNOV A POWER STATS: FACEBOOK 42% of businesses say Facebook is critical or important to their success (Hubspot) There are one billion posts per day made on Facebook. The average user spends nearly 7 hours per month on the social networking site, and one out of every five page views on the Internet is on Facebook. (Visual.ly) 90% of small businesses are on Facebook, and roughly two-thirds post more than once per week. (Leaders West) 80% of Americans using social media prefer to use Facebook for interacting with brands. (Hubspot) 5 90%42%80% 7hrs

6 INNOV A THE FACEBOOK EFFECT Having a strong Facebook presence places your business at the forefront of these conversations and provides a venue for your customers to publicly recommend your brand to their network of friends and connections. 1.11 BILLION MONTHLY ACTIVE USERS & 655 MILLION DAILY ACTIVE USERS Est. 6

7 INNOV A 245.2 MORE THAN 245.2 MILLION INTERNET USERS IN THE U.S. 158.9 158.9 MILLION OF THOSE USERS ARE ON FACEBOOK (WWW.NEWMEDIATRENDWATCH.COM) OBSESSED WITH FACEBOOK 7

8 INNOV A THE ANATOMY OF A WINNING FACEBOOK PAGE

9 INNOV A IMAGES & SPECIFICS 9 Profile Picture: Use Brand Logo Cover Photo: 851 x 315 pixels Cover photo Albums - photos of behind the scenes Profile picture Content Connect on back end Tabs Social app integrations Responsiveness Tagging Engagement About Me, company address, contact info

10 INNOV A SETTING UP TABS 10 Tabs store more information about your companyyou can feature videos, links to offers, etc. Only four are immediately visible on the page, so decide which products or services are the most important and place them in these tabs If you use applications like Pinterest, they will show up automatically in your tabs You can also create custom tabs specific for your businessmany online tutorials will show you how to do this

11 INNOV A INCREASE FOLLOWERS & BRAND EVANGELISTS 11

12 INNOV A STRATEGY 12 Your posts should be structured with the following questions in mind: What demographic are you targeting? When are the best times to post for my audience? What sort of things do you want your company to be known for? Dont just post all company-specific content. Going off-topic can also do a lot of good: Try to get those silent types to engage with you by varying your content, by trying to appeal to their passion points beyond just the topics your brand is comfortable with discussing… Just asking your fans what their favorite Olympic sport can inspire people to participate and root for the sport of their choice. --Ekaterina Walter, Social Innovator, Intel

13 INNOV A CONTENT 13 Keep updates short so theyre easy to read; 100 characters or fewer is ideal Use directive words to encourage interaction: Things like Tell us, Comment, and Post, have been found to be the most successful Ask questions at the end of some of your posts, i.e.Spring cleaning time at the officewhat cleaning chore do you hate most? Posts with questions at the end do 15% better than posts with questions at the beginning. (Social Media Examiner)

14 INNOV A ENGAGEMENT 14 FanLike (Social Plugin) on Brand Site Fan's Wall Friend's News Feed

15 INNOV A ENCOURAGE STAFF TO INTERACT 15 YOUR STAFF IS YOUR MOST VALUABLE RESOURCE FOR INTERACTING WITH YOUR SOCIAL MEDIA NETWORKS. THEY ARE YOUR INTERNAL BRAND EVANGELISTS.

16 INNOV A What is it and why it matters. 16 EDGERANK

17 INNOV A 17

18 INNOV A 18 BUT WHY DOES IT MATTER?

19 INNOV A 19 ONLY 16%OF YOUR FANS WILL SEE YOUR POSTS ON AVERAGE (www.getpostrocket.com)

20 INNOV A SO… HOW DO YOU IMPROVE YOUR PAGES EDGERANK? TIP: Overall, people engage with pages most from 9pm-10pm (18-24 year old demographic). 1. Keep it short 20 3. Ask for what you want. 2. Be visual. 5. Be Timely. 4. Post daily. 6. Be relevant.

21 INNOV A HOST A FACEBOOK CHAT Advertise the exact time and day the chat will take place; at the specified time, post a picture advertising the chat. Users may then comment on the photo asking questions, to which youll respond accordingly. Easy and low-key way for you to interact with your customers Be sure to promote chats heavily: on your Facebook, newsletters, etc. Utilize facebook ads & sponsored stories to promote Example: (Insert Hubspot) 21

22 INNOV A INVITE YOUR CONTACTS Admins of Pages with less than 5,000 likes can import their email lists and invite them to like their page. You can now upload a file containing your email contacts and Facebook will securely import them. To suggest your Page to your contacts, open your Admin Panel, click Build Audience and select Import Email Contacts under Other Tools. Make sure youve saved your contacts (emails only) in a CSV format. *Max 5,000 contacts supported. Once youve selected your file, Facebook will automatically populate a custom invitation sent directly from your business page, enticing your contacts to connect with your brand Page. 1. GO TO PAGE2. LOCATE FILE3. UPLOAD & INVITE 22

23 INNOV A IDEAL SOLUTIONS 23 ONGOING EFFORTS

24 INNOV A THANK YOU! 24 PPT & WEBINAR Available: Friday, May 12PM CST At this link: http://hub.am/13L3AA4http://hub.am/13L3AA4


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