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Connecting the dots. Design initiative objectives Market connect Market insight Drive innovation / growth.

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Presentation on theme: "Connecting the dots. Design initiative objectives Market connect Market insight Drive innovation / growth."— Presentation transcript:

1 Connecting the dots

2 Design initiative objectives Market connect Market insight Drive innovation / growth

3 Design advancing materials Visage Ensemble Vogue Extreme Play Bespoke Collective Vision Making the connection

4 Materials advancing design By understanding material properties, designers can push their own understanding of whats possible to new heights. Tom Dixon Designer Making the connection

5 The need is there to explain in simple terms what materials are, what they do, what the differences are, what are their real characteristics, their capabilities and their sustainability factor as well. Yves Béhar Founder fuseproject Keeping it simple

6 Designer feedback Visual Simple Memorable Fresh in content Contain element of surprise Reliable Highly credible Simple, non-technical language Network links for additional information Easy to navigate

7 Inform and inspire People hate to be sold; but they love to buy. If you present to them in a way where they can make a decision, they will buy and be happy with the decision. Kurt Botsai Vice President of Innovation RKS Design

8 Design Insights

9 In the end what we created is not only a series of beautiful jars but weve created a collaboration that has never existed before in this industry. Marc Rosen President / CEO Marc Rosen Associates Model for innovation

10 OEM WeilBaby Aliph Jawbone KOR Water Incase Progressive International Sotera Wireless Biomerieux Starbucks / Chefn Apple Meyer Nike Heelys Design initiative successes: 2009 - 2010 Application Baby bottle Packaging Water bottle iPod / iPhone accessories Consumer houseware Medical device Protein solution bottle Water bottles / houseware iPod packaging case Bonjour coffee press Sports bottle Inline footboard Design firm HLB fuseproject RKS Design In-house DD Studio Omnica Chef'n In-house JR286 In-house Material Tritan Eastar EN067 Tritan Tritan / Tenite Tritan Tritan MX711 Tritan Eastar DN011 Eastar EN067 Tritan

11 Bottom-line impact Penetrate new industries through development professionals specifying material technologies Help developers communicate effectively with clients and their marketing, engineering and executive counterparts Recruit legion of professionals versed in communicating value of Eastman technologies Establish perception of Eastman as a valued development partner, not a vendor Establish Eastman as the preferred co-innovation partner in new markets Bottom-line: Strong relationships = Co-creation = Sustainable long term growth

12 Connecting the dots


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