6 Who is the target market? When and where would they air?Example 1Example 2Example 3Example 4Example 5Example 6Identify your target market
7 The Marketing Mix Marketing Plan Marketing Mix Combination of marketing strategiesAll MUST mix appropriately to achieve success
8 The Product Strategy Product Features Branding: Value name ads Packaging, and LabelingSymbol or Name, Container, Information
9 Name that Slogan Complete smartmarketingquiz.com You're in good hands with . . .Does she or doesn't she?Don't leave home without it.The quick picker upper.A diamond is forever.We love to see you smileWhere’s the beef?Kid tested, Mother approvedAllstateClairolAmerican ExpressBountyDe BeersMcDonaldsWendy’sKixComplete smartmarketingquiz.comWork on Business Plan Product Strategy – Name, Slogan, Logo
10 Place – Channels of Distribution Manufacturers/ProducersDistributorsIndirectWholesalersDirectRetailersCustomers
11 The Price Strategy Objectives: Obtain a profit Factors Affecting Price Costs and ExpensesSupply and DemandConsumer PerceptionsCompetitionGovernment RegulationsMark up / mark downMarket Share
12 Business Plan Find a location for your company Figure out product pricing
13 The Promotion Strategy Pre-Opening PlanOngoing PlanPromotional Plan Format - CampaignPromotional Activities:Internet DirectoriesDirect Mail Transit AdsOutdoor Displays Print MediaTV RadioWord of mouthWhat promotions do you know about?
14 Not all fun and games Research Improve product or service Figure out equilibrium priceCalculate channel of distributionPromotion planningAd strategy
15 Marketing Targets Define and explain marketing concepts The process of developing, promoting, and distributing products in order to satisfy customer’s wants and needs.Identify the steps in the marketing strategyID target market, plan marketing mixJustify the importance of marketing researchIdentify and describe the common types of promotion
16 Marketing Practice Create print advertisement for your business Create and explain a promotion
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