Presentation on theme: "Using Public Service Announcements to Teach Media Literacy Freyja Bergthorson Carol Wenger Farmwell Station Middle School Loudoun County, Virginia, USA."— Presentation transcript:
Using Public Service Announcements to Teach Media Literacy Freyja Bergthorson Carol Wenger Farmwell Station Middle School Loudoun County, Virginia, USA
Overview of Workshop Rational Project Overview Walkthrough the process View samples – professional PSAs Materials Share / student workshop materials Discuss student projects View student projects Teacher workshops – spread the wealth Teacher workshop sample (time permitting)
Think back to when you graduated from high school… What did it mean to be a literate person at that time?
What does it mean to be literate in the 21 st Century? Having the capacity to understand, analyze, interpret, and create messages using multiple media.
Importance of Media Literacy 21 st Century citizens live in a media saturated world Ability to analyze messages crucial to making informed decisions Understanding how meaning is constructed is crucial to authentic literacy
Media literacy is learning to raise the right questions about what you are watching, reading, or listening to. – Len Masterman
Five Key Questions Who created this message? What techniques are used to attract my attention? How might different people understand this message differently from me? What lifestyles, values, and points of view are represented in, or omitted from this message? Why was this message created?
A Walk Through the Project 1.Introduce topic 2.Define terms 3.Brief History (covers reading standards) 4.Analyze professionally produced PSAs 5.Plan and write script / storyboard 6.Produce PSA in small groups 7.Share projects with classmates and others
Purpose of PSA 1.Raise awareness 2.Change behaviors 3.Gain support for cause
Why Public Service Announcements? Relevant real world examples Students are familiar with them Many target school aged audience Easy to find & free! Positive & inspiring Immediately engaging to students Best of all………………………..
They are VERY SHORT! Able to view and analyze multiple samples in a class period Repeated practice High level of engagement
Sources The Ad Council - http://www.adcouncil.org/ National Council of Teachers of English - Read, Write, Think http://www.readwritethink.org/ National Association for Media Literacy Education (NAMLE)