WHY UMATTER? Many students feel disempowered and arent getting consistent information about ways to positively influence our learning environment.
WHY UMATTER? Suicide is the second leading cause of death among college students. Source: Suicide Prevention Resource Center, www.sprc.org
WHY UMATTER? Many UMass students feel disconnected. 1 in 3 think violence is a problem at UMass. 1 in 5 have observed or experienced violence in the past year. 1 in 3 know how to report an incident. 1 in 4 say theyd be unlikely to report harassment or violence. Many believe high-risk drinking is the norm. Source: UMass Undergraduate Campus Climate Study, Spring 2012
WHY UMATTER? Core Concepts Care Community Compassion Connection Inclusion Active Bystandership
Create a culture of active engagement and care Reinforce UMass longstanding commitment to inclusion, care, compassion and collective action. Reduce student isolation. Increase feelings of connection and belongingness. Create a culture of active bystandership. GOALS
Community of Care Implement and support programs and initiatives related to health and wellness. Increase help-seeking behavior reduce stigma remove barriers to accessing care. PROGRAMS
Bystander Intervention Active bystander training for campus community. Empower individuals to act: prevent and respond to incidents of bias, violence, sexual assault, bullying, hazing, high-risk drinking and other community problems.
Can be done early. Employs positive actions direct to indirect immediate to ongoing When possible: attract allies and act jointly An Active Bystander can increase effectiveness and create safety for all involved. ACTIVE BYSTANDERSHIP
Concept of Caring Community introduced during NSO. UMatter branding on UCard sleeves. Active bystander intervention trainings for RAs and RDs. ACTION ITEMS COMPLETED Sticker applied to all UCard sleeves
ACTION ITEMS COMPLETED Chancellor spoke about Caring Community and Active Bystandership concepts at Convocation and multiple other opening events. Framing our community aspirations.
Video collaboration with Northwestern DAs Office: Active bystandership demonstration, sexual assault prevention (Three Ds) ACTION ITEMS COMPLETED Chancellors introduction to video series
Posters, ads and resource materials Maroon folder distributed to faculty and staff and available online. ACTION ITEMS COMPLETED
Active Bystandership bulletin board posters for residence halls and other campus buildings ACTION ITEMS COMPLETED
Molly educational/awareness materials in response to regional health crisis ACTION ITEMS COMPLETED
IN PROCESS: SPRING SEMESTER ROLLOUT UMatter website Central location for support resources
Social Media Facebook, Twitter, digital storytelling IN PROCESS: SPRING SEMESTER ROLLOUT
Poster and bus ad campaign Sexual assault and harassment prevention
MOVING FORWARD Expand training and workshop opportunities. Expand Active Bystander training Start with targeted groups: Student leaders, RSOs, Greeks, etc. Plan campus-wide implementation. Implement UMatter awards Honor community members who exemplify active bystander approach.
Enku Gelaye, Harry Rockland-Miller, Prof. Ervin Staub, Tom Schiff (CHP), Sally Linowski (Dean of Students Office), Jean Ahlstrand MacKimmie (Residential Life), Erin Donnally Drake (CSD), Marcy Clark (SACL, Assessment), Kathy Rubin (College of Engineering), Sara Littlecrow-Russell, Lynn Phillips, undergraduate and graduate student representatives THE TEAM
QUESTIONS? Acknowledgment: Thank you to the student actors of SHAHA: The Storytellers diversity peer education troupe for consenting to appear in photo illustrations for UMatter.