Presentation on theme: "Building a Mature Web 1 Foundation to Finishing Touches: Building a Mature Web from the Ground Up Dan Charles & Julie Wilson Tyson Foods, Inc."— Presentation transcript:
Building a Mature Web 1 Foundation to Finishing Touches: Building a Mature Web from the Ground Up Dan Charles & Julie Wilson Tyson Foods, Inc.
Building a Mature Web 2 About Tyson Foods Founded 1935 in Springdale, Arkansas, Worlds largest processor and marketer of beef, chicken and pork. 130,000+ people at 143 locations.
Building a Mature Web 3 Tyson Internet/Intranet www.Tyson.com less than 1% the size of the Tyson intranet. 80-90 sub webs 15,000+ unique visitors/month 250,000 hits per day
Building a Mature Web 4 Our Intranet Challenge Slow to publish, if published at all Rarely used Unprofessional Wasted time, resources in development Excessive support
Building a Mature Web 5 Whats Wrong? Whats Right? Old content High turnover Awkward navigation Unorganized Broken links Missing pages Unprofessional High maintenance Dynamic, up to date content Less turnover Easy navigation Organized Working links No missing pages Professional Low maintenance
Building a Mature Web 6 9 Steps to a Usable Web 1.Determine the purpose and audience. 2.Find a location for your web. 3.Gather and organize content. 4.Build the site structure. 5.Build the homepage and a template. 6.Build the content pages. 7.Test and debug the site. 8.Publish the site. 9.Maintain the site.
Building a Mature Web 7 Determine Purpose, Audience What about you? Be specific Be aware of common uses
Building a Mature Web 8 Determine Purpose, Audience Build for your audience Plan for your goals
Building a Mature Web 9 Tyson Audience 15,000+ team members Identify audiences within the primary audience Consistent PC environment Decision makers & approval process Development tools
Building a Mature Web 10 Audience Participation IMAGURU Who is the audience? How would you get that information? What will the web need to do?
Building a Mature Web 11 Find a Location ISP vs. Corporate Development, Staging, Production Servers Environments Basic/Home Industrial/Business High Grade/Development
Building a Mature Web 12 Find a Location Identify functional needs Accommodate dynamic content Determine publishing process Plan growth
Building a Mature Web 13 Tyson Location Request development environment via e-mail
Building a Mature Web 14 Gather Content What do you have? What do you need?
Building a Mature Web 15 Organize Content Set standards Create a style guide Test a model
Building a Mature Web 16 Tyson Standards File Naming Include files Style sheets
Building a Mature Web 17 Build the Site Structure Use folders to organize Focus on the web designer
Building a Mature Web 18 Build Homepage & Template Build them once! Set the stage Keep it to 3 clicks or fewer Add new content easily
Building a Mature Web 19 Tyson Homepage & Template Homepage Banner & left navigation based on include files Default.asp at root level Template Development only Like homepage Template.asp
Building a Mature Web 20 Build Content Pages The heart of your site Based on template.asp Use folders to group similar pages
Building a Mature Web 21 Tyson Content Pages Template.asp filename.asp Naming conventions Default.asp
Building a Mature Web 22 Test & Debug Functionality Content Audience Remember, testing requires fresh eyes
Building a Mature Web 23 Tyson Testing & Debugging Standard testing Always include customer
Building a Mature Web 24 Publish the Site Move to Production (Stage if applicable) Test again Market your site
Building a Mature Web 25 Tyson Publishing Process Copy production-ready files to stage Notify IS Web Services Stage Production Final Review Marketing
Building a Mature Web 26 Maintain the Site Keep it current Make new information visible Look for new uses Make is easier Listen to your audience Repeat the 9 steps as needed
Building a Mature Web 27 Conclusion Plan, Plan, Plan Define purpose and audience, organize content, then begin development Remember your audience Questions?