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1 TeleUnicom People Before Technology. 2 TeleUnicom SA TeleUnicom is the official distributor for Sony Ericsson in Greece in the open retail market, excluding.

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Presentation on theme: "1 TeleUnicom People Before Technology. 2 TeleUnicom SA TeleUnicom is the official distributor for Sony Ericsson in Greece in the open retail market, excluding."— Presentation transcript:

1 1 TeleUnicom People Before Technology

2 2 TeleUnicom SA TeleUnicom is the official distributor for Sony Ericsson in Greece in the open retail market, excluding mobile operator outlets. An Ideal Partner TeleUnicom has been active in the telecommunications market since establishment in With 16 years presence, TeleUnicom business relationships include all large electronics chains and mobile operators in Greece - with Wireless Telecom products, Fax machines, Dect Telephones, GPS, Fixed Wireless Terminals and PCs. The strategic alliance with Sony Ericsson Hellas is a result of the long-term successful relationship of SE and founding partners of TeleUnicom

3 3 Sony Ericsson Mobile Communications Communication Unlimited Sony Ericsson is a top player in the global industry of Smartphones. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London Sony Ericsson Mission Our mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry

4 4 Sony Ericsson Hellas / TeleUnicom Partnership by Experience The strategic alliance with Sony Ericsson Hellas is a result of the long-term successful relationship of SE and founding partners of TeleUnicom. In 2009 Sony Ericsson Hellas announced a new strategic alliance with TeleUnicom SA, as its official distributor in Greece. Sony Ericsson's continuous growth along with the need for deepening its communication with consumers, led to this new alliance. SE's seeks to strengthen its market presence by expanding the distribution network of its products, to electronics and appliance chains, as well as to independent outlets throughout Greece. Similar to the cooperation with mobile operators, this new alliance with TeleUnicom takes into account all the necessary actions, so that consumers can enjoy the experience and quality of Sony Ericsson they are used to expect: after sales service, product warranty, company promotions as points of sale etc.

5 5 TeleUnicom's Customers Mutually Beneficial Relationships TeleUnicom's main Customers are the large Electronics and Technology chains, as well as: Electric Appliance Chains Ε-shops Mobile Phone Wholesalers (nationwide) The "open retail" market represents 18% (2010 – sales value) of the total mobile phone handset market, growing at 45% (2009 vs. 2010) Greek Mobile Handset Market A stable market of 662 mil.

6 6 TeleUnicom's Customers Leading Relationships Sony Ericsson is the #1 Smartphone's android sales in Greece (Dec.2010GFK) Competitive price (and bonus / credit target), personal knowledge, service, inventory management, easy returns, Education, Sales & Marketing Support The chains desire: : Profile of Mobile Handset Consumers in Electronics/ Technology Chains Youth culture, gadget lovers/ hi-tech followers, seeking variety/choices.

7 7 TeleUnicom: Up and Coming Player Greek Market Value Proposition Friendly and flexible customer service Competitive pricing (+ bonus/target cash-backs) Fast delivery/Inventory management Authorized service "Preferred" return policy, 15 days DOA Sales & Marketing support: Store design and decor, stands, brochures, shop-in-shop, personnel training Αbove/below the line promotional actions, on-line resources

8 8 TeleUnicom: Up and Coming Player Greek Market Success will come via Balanced Growth TeleUnicom's core resource is that the majority of Staff, including Management, come from the mobile telecomm industry - since its beginning in Greece. As a result -during their 16 year involvement- our professionals have significant experience and specialization within their field of work.

9 9 TeleUnicom: Growth Since 2008 Teleunicom has seen a great increase in Turnover since 2008, due to the focus on the mobile phone market as the official representative and distributor of Sony Ericsson We have reached to significant agreements with all the retail and the wholesale channels in Greece, so we forecast increase around 51% in revenue for Success will come via Balanced Growth

10 10 SONY ERICSSON's Target Market Digital Entertainment Junkies

11 11 TeleUnicom: Corporate Identity Experience Exchange Vision To be the favorite choice of our business partners, offering the most complete and friendly distribution experience in wireless telecom products Mission We offer holistic, A Class services in wireless telecom product distribution, in Greece and neighboring countries Strategic Goals Distribution network expansion wireless telecom and high-tech products in electronics and technology chains, as well as other target retail networks To promote high standards in distribution services and benefits for our customers To be recognized as experts in technology product distribution Geographic expansion to large cities in Greece Transfer of Network Business Model outside Greece, in neighboring countries – target markets Strong and profitable growth TeleUnicom Means Partners of Choice, offering holistic A Class services in wireless telecom and high-tech products, placing friendly customer service on top, while striving for the success of customers and business partners alike

12 12 TeleUnicom: New Offices TELEUNICOM SA, continuing its expansion, is about to relocate to new facilities that are being constructed in Pallini. The new facilities are in a strategic spot between Attiki Odos and Marathonos Avenue, close to the airport but also with easy and fast access to Athens. The new state of the art facilities include: Office Building which will cover an area of 1.500m2 in 2 levels. New Warehouses which will cover a total area of 800m2, and will contribute to providing better services to our partners for Sony Ericsson products. Open-area space which is specially landscaped for various events. Parking area with more than 80 parking spots. 24 hour surveillance All the facilities have been constructed with modern building methods, using materials for energy saving and fulfilling all European standards. It is also a work that reflects the environmentally friendly and human oriented philosophy of Teleunicom. The above investment is estimated around and will be covered exclusively with private funds. Into the Future

13 13 TeleUnicom In TeleUnicon, even if the object of our concern is technology, we mainly respect the human relations. Our principle is to offer to our collaborators our reliability, friendliness, directness and flexibility providing for them completed services of high quality ensuring them sure success. With benefits of added value, adaptability, deep technological knowledge, guaranteed direct delivery and exemplary support, for all the models of Sony Ericsson mobile phones, we possess a special position in the telecommunications field. Our own responsibility above all gives surplus value in our collaborations, making us proud and you faithful collaborators. People Before Technology


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