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The Selling Power of Time with David. Advertising on Time with David W Why ? To choose a sure-win proposition to: increase daily sales generate media.

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Presentation on theme: "The Selling Power of Time with David. Advertising on Time with David W Why ? To choose a sure-win proposition to: increase daily sales generate media."— Presentation transcript:

1 The Selling Power of Time with David

2 Advertising on Time with David W Why ? To choose a sure-win proposition to: increase daily sales generate media exposure with your customers/consumers make your brands top-of-mind with prospective decision-making customers

3 Advertising on Time with David W How? Via placement of commercials WITHIN the Time with David TV programme that airs on Saturdays: During prime time 8: 00p m viewing period On TV3, the nations leading TV station On the internet at

4 Time with David TV Programme W What is Time with David? A highly-rated and widely-watched, topical syndicated Talk TV programme that provides significant public exposure to advertisers, and gets the public talking on development oriented issues. In the first quarter of 2010, Time with David was ranked #3 amongst the top most Watched TV programmes in Ghana, coming behind the Mentor reality show and the TV3 Evening News

5 MARPROGRAMTIMEDAYSHARECHNGENRE 1 MENTOR PMSUN25.77% TV3REALITY 2 EVENING NEWS 7-8PMMON-SUN24.86% TV3NEWS 3 TIME WITH DAVID PMSAT24.31% TV3TALK 4 MUSIC PMSAT23.29% TV3MUSIC SHOW 5 EFFIEWURA PMWED23.07% TV3DRAMA 6 SPORTS HIGHLIGHTS 8-9PMMON21.97% GTVSPORTS 7 MOVIES AT 10 10P-11.30PMMON-FRI19.68% VIASATMUSIC SHOW 8 AFRICAN THEATRE PMMON-THU19.46% TV3MOVIE 9 CIRCLE OF THREE PMWED19.21% TV3DRAMA 10 ZAIN CHALLENGE PMSUN18.56% TV3GAME SHOW 11 METRO AFRICAN MOVIE PMTHUR17.43% METROMOVIE 12 UEFA CHAMPIONS LEAGUE PMWED17.33% VIASATSPORTS 13 UEFA CHAMPIONS LEAGUE PMTUES16.90% METROSPORTS 14 BOOGIE DOWN PMFRI16.85% TV3REALITY 15 DESPERATE HOUSEWIVES 10-11PMSAT-SUN16.78% TV3SOAP 16 HOME SWEET HOME PMFRI16.47% TV3DRAMA 17 GOOD MORNING GHANA PMMON-FRI16% METRO MORNING SHOW TOP MOST WATCHED PROGRAMMES (MARCH 2010)

6 Time with David TV Programme Time with David is also #3 on TV3s Top 10 programmes (TV3 is the market leader with 29% of Primetime viewership – source: Synovate Ghana) JANPROGRAMTIMEDAYSHARECHNGENRE 1 MENTOR PMSUN25.77% TV3REALITY 2 EVENING NEWS 7-8PMMON-SUN24.86% TV3NEWS 3 TIME WITH DAVID PMSAT24.31% TV3TALK 4 MUSIC PMSAT23.29% TV3MUSIC SHOW 5 EFFIEWURA PMWED23.07% TV3DRAMA 6 SPORTS HIGHLIGHTS 8-9PMMON21.97% GTVSPORTS 7 AFRICAN THEATRE PMMON-THU19.46% TV3MOVIE 8 CIRCLE OF THREE PMWED19.21% TV3DRAMA 9 ZAIN CHALLENGE PMSUN18.56% TV3GAME SHOW 10 BOOGIE DOWN PMFRI16.85% TV3REALITY

7 Time with David TV Programme W Time with David is also online, and has seen an astronomical increase in online viewership, rising from 4000 hits in the month of September 2009 to over 23,000 hits in May of 2010.

8 Time with David : Usage Summary: July 2009 – May 2010

9 Time with David : Daily Usage for May 2010

10 Time with David : Usage by Country for May 2010

11 Time with David program Who produces Time with David? Time with David is an independent production of Channel Two Communications, a leading strategic communications and media company in Ghana. Time with David is hosted by David Ampofo, an award-winning and experienced journalist of international repute, who also works as a savvy public affairs and media strategist. Channel Two Communications other main service offering is Public Affairs, with specialisation in the following: Strategic advice Crisis management Media relations Documentary film production

12 Time with David Advertising Opportunities Programming Stats: Show time: 8:00pm, every Saturday Duration:30 minutes of Talk – interview with Guest Advertising spots: 30-second and 60-second ad spots are available Spot cost:Ad spots are sold by block. Each block has 13 episodes

13 We offer break-in-programme ad placements, at TV3 Time with David Adjacency (A 1) Rates, as follows per tax-exclusive spot: 30-sec Ad – GHC 1, sec Ad – GHC 2, www. timewithdavid.tv Time with David Advertising Rates

14 Time with David Programme Sponsorship Title Sponsorship: GHC 91, for 13-episode season Co-sponsorship: GHC 54, for 13-episode season

15 Four on-screen logo presentations during programme, and messages saying that the programme is brought to viewers by the sponsor Co-branding on DVDs, Correspondences, and any other collateral material Mentions in radio promos of the programme Logo presentation in press ads promoting programme episodes Logo presentations in weekly published transcripts in the Business & Financial Times Mentions in weekly television promos Web streaming of the programme with ads embedded at communications.com Time with David Direct Sponsorship Benefits

16 High visibility and high quality eye-balls Association with a respected television programme, hosted by David Ampofo; Nationwide reach, through TV3s broadcast, Targeted advertising, exclusively reaching the affluent, active, discerning, corporate SME, influential, shapers, deciders; Prime time programming (Saturdays at 8:00pm); Reputational value of good corporate citizenship, given the programmes knowledge focus. Time with David Value-added Sponsorship Benefits

17 Many Thanks!


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