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1 ©2007 Mintel Group. All rights reserved. Food ingredients in nonfood products Lynn Dornblaser and David Jago
2 ©2007 Mintel Group. All rights reserved. Welcome! Todays presentation covers food ingredients and how they appear in nonfood products Presentation is about 30 minutes Contact us for more information on the presentation or our services - contact details at end of presentation
3 ©2007 Mintel Group. All rights reserved. Food ingredients further move to nonfoods Food ingredients have always appeared in nonfoods However, we are seeing growth, especially among some cutting edge ingredients, or in other ingredients applied in new ways For discussion today: –Green tea –GABA –Superfruits (e.g. açaí) –Licorice –Vinegar A few comments on personal care ingredients moving to food products
4 ©2007 Mintel Group. All rights reserved. Green tea Green tea appears in a wide range of food and beverage products, although predominantly in beverages Claims in food and beverage include: –Aiding fat metabolism –Aiding digestion Claims in nonfoods: –Antibacterial –Revitalizes skin –Reduces inflammation Coca-Colas Enviga sparkling green tea beverage, USA, with a fat burning claim; Unilevers Lipton Linea green tea, Portugal, with a claim to help consumers keep fit; Nestlé's Kit Kat Red Bean & Green Tea chocolate bar, Japan
5 ©2007 Mintel Group. All rights reserved. Green tea in personal care Origins Natural Resources Dr. Andrew Weil The Way of the Bath Matcha Tea Body Scrub, Japan, made with green tea and sea salt; Avons Natural Face Protecting Green Tea & Olive Leaf Face Cream, global; Unilevers Dove Cool Moisture Beauty Body Wash, USA, made with cucumber and green tea
6 ©2007 Mintel Group. All rights reserved. Green tea in household products Procter & Gambles Mr. Propre Multi Purpose Cleaner, France, in a Grapefruit & Green Tea variety; Kleenex Facial Tissues, in a Green Tea fragrance, said to relieve stress, improve frame of mind, and fight against insomnia; Levers Sun Deo Natural Fresh Dishwasher Deodorant, Portugal, in a Green Tea fragrance
7 ©2007 Mintel Group. All rights reserved. GABA Gamma aminobutyric acid, one of the amino acids, and functions in the central nervous system as a neurotransmitter Found in animals and also in many plant forms Primary claim in food is to enhance calmness or relaxation Claims in nonfoods: –In dietary supplements, enhances relaxation –In personal care, relaxing muscles, thus reducing fine lines Ezaki Glicos GABA Super Bitter chocolates, Japan, positioned for stressed individuals; Coca-Colas Aquarius Sharp Charge drink, Japan, with GABA to help improve and relax the mind
8 ©2007 Mintel Group. All rights reserved. GABA in dietary supplements Kobayashi Pharmaceuticals GABA supplement, Japan, designed for stressed workers; DHCs GABA dietary supplement, made with GABA and dietary fiber
9 ©2007 Mintel Group. All rights reserved. GABA in nonfoods University Medical Products Face Lift Wrinkle Free at Home care package, USA; CCA Industries Sudden Change GABA-Freeze Wrinkle Reducing Cream, Canada; Sally Hansens Line Freeze for Lips, Australia
10 ©2007 Mintel Group. All rights reserved. Superfruits Superfruits are those that provide significant consumer health benefits Superfruits are todays hot new way to talk about antioxidants They include blueberries, pomegranate, and now açaí Claims in food products: –Heart health, cancer prevention –General overall health Claims in nonfood: –Scavenging free radicals –Overall skin health Republic of Teas Superfruit Tea, made with açaí berries, USA; Bolthouse Farms Bom Dia Açaí Berry with Cacao drink, Canada; Sobeys Compliments Lean Beef Burger with Garlic and Açaí, Canada
11 ©2007 Mintel Group. All rights reserved. Superfruits in dietary supplements Natural Organics Laboratoires Natures Plus Ultra Juice Red dietary supplement, USA, including exotic red superfruits and vegetables; Ilwoos Kunkuck Pomegranate Vita Powder, South Korea, a dietary supplement made with pomegranate, vitamin C, and collagen
12 ©2007 Mintel Group. All rights reserved. Superfruits in personal care Victorias Secret Beautys Ultra-Softening Body Butter, USA, made with pomegranate, freesia, and cucumber; Cosmeticos Naturas Colorplant Combing Cream, Argentina, made with açaí; Procter & Gambles Herbal Essences Color Me Happy Shampoo, USA
13 ©2007 Mintel Group. All rights reserved. Superfruits performance in USA
14 ©2007 Mintel Group. All rights reserved. Superfruits in household products PZ Cussons E Naturals Pomegranate & Lemongrass Concentrated Conditioner, Poland; Dia Instant Foam Hand Wash, France, in a Forest Fruits & Pomegranate scent
15 ©2007 Mintel Group. All rights reserved. Licorice Appears exclusively as a flavor in food products Well-established in food; appears mostly in confectionery, globally Functionality in food is as a flavor only Claims in beauty: –Skin clearing –Skin brightening Claims in household: –deodorizing Frees Natural Orange Soft Laid Back Licorice, UK; New Zealand Naturals RJs Natural Licorice, USA
16 ©2007 Mintel Group. All rights reserved. Licorice in personal care Procter & Gambles Olay White Radiance White Recover On-Off Clay Mask, China, with orange peel and liquorice; Chanels Precision Nourishing & Rejuvenating Hand Cream, UK; The Body Shops Moisture White Whitening Moisture Serum, France
17 ©2007 Mintel Group. All rights reserved. Licorice in household products Beijing Lysan Chemistrys Lysan Deodorizer for Shoes, China, made with tree peony bark and liquorice to help remove bad odors; AHPs Le Couvent des Minimes Gentle Exfoliating Cleanser for Hands, France, made with liquorice, comfrey, and burdock extracts to soften, repair, and soothe
18 ©2007 Mintel Group. All rights reserved. Vinegar In food and beverage, focus is mainly on taste rather than functional benefits As a folk remedy, vinegar is said to positively affect allergies and acid reflux, and can help aid weight loss Claims in household products: –Cleaning, disinfecting –Cleaning (esp. glass) Family Marts Honey & Black Vinegar Diet drink, Japan, with a claim to help weight loss; De Nigriss Balsamic Glaze, France; Tyrrells potato chips, Canada, in a Cider Vinegar & Sea Salt variety
19 ©2007 Mintel Group. All rights reserved. Vinegar in household products Sara Lees Ambi Pur Flush Power toilet bowl cleaner, Europe, in a Fresh Grapefruit & Vinegar variety; Madels Dishwashing Liquid, Italy, with pink grapefruit and natural vinegar; Henkels Mir Vinaigre Authentique dishwashing liquid line, France
20 ©2007 Mintel Group. All rights reserved. Personal care ingredients move to food products Sappes Beauti Shot Collagen Drink, Thailand, made with marine collagen and fiber; Telford Internationals Meko ME Beauty Collagen Drink, Hong Kong, with collagen and vitamin C; Sip Fruit Flavored Mineral Water, UK, made with vitamins, botanicals, and antioxidants to improve skin texture and brightness; Danones Essensis Cosmetic Yogurt, Europe, formulated with fatty acids and green tea; Laboratoires Norévas Norélift anti-Ageing jam, France, with antioxidants and vitamin E
21 ©2007 Mintel Group. All rights reserved. Conclusions Watch for activity in food products for new ingredients that may apply keep an eye open for the latest ingredient and flavor trends Well-established food ingredients have familiarity to consumers, which is a positive even if the functionality is different
22 ©2007 Mintel Group. All rights reserved. Any questions? Please contact: Lynn Dornblaser David Jago
23 ©2007 Mintel Group. All rights reserved.
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