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LEARN ENGLISH WITH THE BRITISH COUNCIL. Introduction Scope of the service Product Launches Price Model Strategy.

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Presentation on theme: "LEARN ENGLISH WITH THE BRITISH COUNCIL. Introduction Scope of the service Product Launches Price Model Strategy."— Presentation transcript:

1 LEARN ENGLISH WITH THE BRITISH COUNCIL

2 Introduction Scope of the service Product Launches Price Model Strategy

3 Learn English with British Council is a language learning tool facilitated via SMS. The service is a result of collaboration between zMessenger & The British Council. Launched in 2011 July.

4 Grammar Sentence Usage Synonyms / Antonyms Translations in Sinhala or Tamil Language.

5 Push SMS: General English messages such as learning tips, interesting facts, collocations, idioms and expressions and vocabulary. Ex: a colleague (n) - A person that you work with. Eg: this is John, a colleague from the office. a colleague (n) - A person that you work with. Eg: this is John, a colleague from the office.

6 Pull SMS Multiple choice questions including odd one out and gap filling. Ex: Fill In the Blank. Yesterday we ____ swimming. Answer: ENG (A) went (B) have gone (C) were going. Fill In the Blank. Yesterday we ____ wimming. Answer: ENG (A) went (B) have gone (C) were going.

7 Conversational English Conversational Push Sentence translations in Sinhala or Tamil: Ex: Message: Where's the hospital? = Ro:hala koheda? Conversational Pull Question: Sugar tastes ___. Answer: Sweet. Sugar tastes sweet. = pæni. Seeni pæni rasayi. Where's the hospital? = Ro:hala koheda? Sugar tastes ___. Answer: Sweet. Sugar tastes sweet. = pæni. Seeni pæni rasayi

8 Reply messages with answers followed with explanations. Ex: Well done! Use Past Simple to talk about single, completed events in the past. Performance report every 12 days. Well Done! Your results for learn English with the British Council is 36/42 Congratulations. You are performing well. Text ENG INT to upgrade your level from Elementary to Intermediate. result is 10/12.

9 Elementary Level Intermediate Level Advanced level Subscriber level upgrade or degrade will be happen in 3 circumstances. 1. Voluntary request by the subscriber 2. Once the syllabus for a particular level is completed 3. Performance level exceeds the minimum required level (Only a suggestion will be sent)

10 Message sending Pattern Day 1Day 2Day 3Day 4Day 5Day 6Day 7 Odd Week Pull Push Pull Push Pull Push Pull Push Pull Push Pull Push Pull Push Even Week Pull Conv. Push Pull Conv. Push Pull Conv. Push Pull Conv. Push Pull Conv. Push Conv. Pull Push Pull Push Report Above Question pattern continues over the month.

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12 Currently available with Dialog & Etisalat Mobitel to be join in the near future 20,000 total Subscribers at present - Dialog 13,000, Etisalat : 7000 Pricing OperatorPrice - PrepaidPostpaid Dialog2 Rs. per day Etisalat25 Rs. for 15 Days Mobitel2 Rs. Per Day60 Rs. Per Month

13 From Operator: BULK SMS, OBDs, E flyers, Leaflets, Website, Facebook & Digital Media From the British Council : Free General English Course at the Launch Worth 34,200 Rs. Free Library Memberships Work Shops

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16 BC English Won an award at E Swabhimani 2012 under National Best E Learning & Education.

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18 Service can be activated by any basic phone user. Individual Evaluation. Content is available on different levels of difficulty – Makes the service suitable for people with different levels of English Knowledge. Localized Content & Periodical supervision from Experts at the British Council. Marcom Support from the British Council. Product Expansion : IVR - To be introduced in November.


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