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Premier Partner Program Prepared by Bernie Rosenbloom Content Editor,

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Presentation on theme: "Premier Partner Program Prepared by Bernie Rosenbloom Content Editor,"— Presentation transcript:

1 Premier Partner Program Prepared by Bernie Rosenbloom Content Editor,

2 Premier Partner Program Background Premier Partner Program/Benefits Examples of Premier Partner Listings Site Changes Membership Fees

3 is an official site of the Lao National Tourism Administration (LNTA) and was created with the support from the ADB-financed GMS Sustainable Tourism Development Project (STDP). The purpose of is to provide travelers with information on nature and culture-based tourism activities, handicrafts, eco-accommodation, National Protected Areas, provinces, world heritage sites, etc. in Lao PDR. The sites aim is to help generate income for local communities, support natural and cultural protected areas, and minimize negative impacts on Lao's culture and environment.

4 Between 6,000-8,000 people visit each month. First-time visitors account for over 70% of the total. More than half of the visitors view the Activities pages. Each visitor views between 6-9 pages per visit. won Planeta.coms Ecotourism Spotlight Award in 2007, 2008, and 2009 and will enter in can direct visitors to your website.

5 Ecotourism Laos has been upgrading its website to attract more visitors, provide better information, expand the content and become more interactive. Over the past year, Ecotourism Laos has: Revised and continually updated the entire site, focusing on Activities Expanded Whats New and now uploads/ s it monthly Launched a Virtual Tour of Laos at the Photo Gallery Opened an online Hotel Booking Engine Created a dedicated Contact, to quickly answer enquiries More upgrades are planned for

6 The Premier Partner Program Members of Ecotourism Laos Premier Partner Program benefit by receiving an extensive listing on one of the Premier Partner Pages: Tour Operators, Eco-Accommodation and Handicrafts. A Premier Partner Page Listing: Promotes you on Laos award-winning, No.1 ecotourism website Includes: A 100-word description of your business A banner and photographs linked to your website A list of your products/services Contact information with links to your website and address Connects visitors to you Increases visitor traffic to your website/

7 Ecotourism Laos Sends Visitors to You On the website menu, Premier Partners replaces Travel Services with a three-category sub-menu: Tour Operators Eco-Accommodation Handicrafts links visitors to Premier Partner Pages from throughout the site: More than 50 Provincial Tourism Office Trekking itineraries Activities Section: Caves, Waterfalls, Camping, Handicrafts, Wildlife, Rivers, Ethnic Villages, Climbing, Cycling, Birding Provincial Highlights, World Heritage Sites, Travel Facts, Transportation, Protected Areas, New Products, Whats New The Home Page prominently displays a banner linking to the Premier Partner main page…

8 Ecotourism Laos Premier Partners Ecotourism Laos Premier Partners play a vital role in maintaining and upgrading this website. Without their support, the site would have little income to continue as Laos top source for ecotourism information. If you are looking for a responsible tour operator, eco-accommodation, or authentic handicrafts in the destinations you plan to visit, please visit Ecotourism Laos' Premier Partners. Premier Partners: Tour Operators Premier Partners: Eco-Accommodation Premier Partners: Handicrafts

9 Premier Partner Pages These links, Premier Partners: Tour Operators Premier Partners: Eco-Accommodation Premier Partners: Lao Handicrafts are strategically placed throughout and lead to the three Premier Partner Pages. Premier Partner Pages are divided by provinces, and businesses can be listed in more than one province. The following shows the Premier Partner Pages with sample listings:

10 Premier Partners: Tour Operators Looking for a trek to an ethnic village for an overnight stay? How about biking on mountain trails, camping in a National Protected Area or rafting down a remote river? Ecotourism Laos' Premier Partners offer a range of responsible nature- and culture-based tour packages throughout the country: TrekkingWildlife Cycling/Mountain BikingRock Climbing CampingCaving Kayaking/RaftingElephant Adventures River CruisesCaravans Find a Premier Partner Tour Operator by province: AttapeuBokeoChampassakKhammouane Luang Prabang Luang Namtha Oudomxay Phongsali Savannakhet Xieng KhouangVang ViengVientiane Capital

11 Green Discovery Laos Head Office: Vientiane Green Discovery Laos has been pioneering adventure travel and ecotourism in Laos since 2000, and offers more than 100 programs around the country. Green Discovery can also customize itineraries to meet your needs. Safety remains a top priority for Green Discovery, who is proud of its 100% safety record. All adventure equipment is of the highest international standards. Many of the guides are internationally certified in whitewater rescue, first aid and CPR. Green Discovery places great emphasis on Socially Responsible Tourism, and is committed to engaging local communities as true business partners in developing and operating the tours and equitably sharing the profits.

12 Activities TrekkingMotorcycle Excursions Mountain BikingSelf-guided Caving CyclingWildlife Watching CampingIncentive Tours Kayaking/RaftingFour-wheeling Rock ClimbingMekong Cruises CavingCaravan Holidays River TripsClassical Vacations Elephant Adventures Head Office: Vientiane Tel: (856-21) Website: Operating in: Luang Prabang Champassak Vang Vieng Luang Namtha Khammouane Visit Green Discovery LaosGreen Discovery Laos

13 Ecotourism Laos' Premier Partners present a variety of well-run, environmentally friendly, socially responsible accommodation throughout the country. Though Laos does not have an official standard for eco-accommodation, Premier Partner properties meet most, if not all of these qualities: Use Lao architectureUse local building materials Located in/around natural areasHelp conserve nature Employ local peopleSupport host communities Use local productsLessen impacts on nearby villages Conserve energyMinimize and manage waste Avoid chemical use Find Premier Partner Eco-accommodation by province: AttapeuBokeoChampassakKhammouane Luang Prabang Luang Namtha Oudomxay Phongsali Salavan SavannakhetXieng KhouangVang ViengVientiane Capital Premier Partners: Eco-Accommodation

14 Rivertime Ecolodge Resort Location: Vientiane Province Built harmoniously in a forest on the banks of the Nam Ngum River, just 40 minutes from Vientiane, the Rivertime Ecolodge Resort offers a genuine rural Lao experience with most of the comforts of home. Constructed with local, natural materials without cutting down a single tree, Rivertime Ecolodge Resort presents relaxing, moderately priced accommodation with river views. Family-size private lodges include en-suite bathrooms, balconies overlooking the Nam Ngum and hot water showers. Rivertime Ecolodge Resort employs local staff and contributes US$2 per guest to local education and community development funds. The resort also offers a range of eco-activities and facilities.

15 FacilitiesActivities Floating restaurantLocal village tours Floating swimming poolLao cooking classes Traditional Lao massageTraditional Baci ceremony Small library and book swopFishing from our boats Small Internet cafe with wifiForest Trekking Kids adventure playgroundTubing on the Nam Ngum Ecolodge TrailHmong dance performances ActivitiesMountain Biking Riverboat ToursVisit to traditional healer Rice farming experienceBuddhist Meditation Experience Head Office: Tel: Website: Visit Rivertime Ecolodge Resort

16 Laos offers a treasure trove of handicrafts produced by locals using traditional methods and natural materials. Among the most popular are hand-woven silk and cotton textiles, silver work, woodcarvings, baskets, wicker ware and mulberry paper. For those unable to visit the villages producing Lao handicrafts, Ecotourism Laos Premier Partners offer a large selection of high-quality, traditional Lao handicrafts in many provincial capitals. Premier Partners: Handicrafts Find Premier Partner Handicrafts by province: AttapeuBokeoChampassakKhammouane Luang Prabang Luang Namtha Oudomxay Phongsali Salavan SavannakhetXieng KhouangVang ViengVientiane Capital

17 Ock Pop Tok Location: Luang Prabang Ock Pop Tok, East Meets West, is a ninnovative textile gallery and weaving centre created by two local women with a passion for weaving and a vision for showcasing and selling Laos textiles to the world. Visitors to the Ock Pop Tok centre can take a guided tour to observe local artisans transform raw silk into finished textiles, and enthusiasts can take classes in silk dyeing and weaving, and tours with home stays in weaving villages. Ock Pop Tok employs some 30 full-time staff and works directly with over 150 women from seven rural villages comprising a variety of ethnic groups throughout the provinces of northern Laos.

18 HandicraftsActivities Tung prayer flags Cultural Fibre2Fabric Exhibitions Ikat designs Weaving and Dyeing Classes ikat scarves Lao Silk Scarf Weaving Classes tapestry Multi-day Textile Tours Silk Scarves Master the Art of Ikat Classes silk skirts Talks/Seminars/Workshops Customized Classes Tel: (+856) [0] / Website: Visit Ock Pop Tok

19 Site Changes To maximize the benefits for Premier Partners while maintaining the sites objective of promoting ecotourism in Laos, some changes must be made besides those previously mentioned: Tour Operators will now link to the Lao Association of Tour Agents (LATA) membership page. Ecotourism Laos will only feature Premier Partners: Tour Operators. In Handicrafts, the village crafts will remain, while businesses are invited to become Premier Partners. A link will direct visitors to the Premier Partners: Handicrafts page Eco-accommodation listings will be upgraded to those of Premier Partners if the properties agree to become a member.

20 Membership Fees The Initial Setup Fee includes writing/editing the listing to fit Ecotourism Laos template, layout, uploading and administration. The Annual Membership Fee will be distributed to the LNTA and the private-sector contractors to operate and administrate the site. Initial Setup Fee: USD 80 Includes first-year annual listing/membership fee Members may change their pages content each year Annual Listing/Membership Fee: USD 20 Listings in more than one province will be charged for each entry from the second year and beyond. For more information, contact Bernie Rosenbloom:

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