Presentation on theme: "Channel One Russia Hotel Partnership Programme"— Presentation transcript:
1Channel One Russia Hotel Partnership Programme Information support for Russian touristsWith the support of the Federal Agency for Tourism and Culture Ministry of the Russian Federation.
2Channel One Russia — is the largest, most popular and respected Russian-language TV network in the worldA reliable source of information and entertainment for over 250 million TV viewers all over the world.A favorite TV channel for over 20 million Russian tourists, annually going abroad, and millions of Russian-speaking viewers living outside the Russian Federation.Does not encrypt the signal, which is freely accessible in any area of the world.Has an extremely popular web-resource, visited monthly by over 1 million viewers.mln.
3Russians highly appreciate comfort when they are abroad How many Russians go abroad?201120122013> 50 millionwhich shows a 20% increase in the first six months of 2013 in comparison with the same period in 2012Source: Russiatourism (Russia's Federal Agency for Tourism) for 2011–2013
4Russians highly appreciate comfort when they are abroad How do Russian tourists prefer to travel abroad?Where do Russian tourists stay?a couple's journey25,8%the whole family24,3%1 or 2 friends16,3%with children11,9%solo travelling10,1%with a group of friends4,8%with colleagues4,2%with fellow -traveler2,6%Hotel23,8%36,3%22,8%Other17,1%Source: Synovate Comcon, Russian Target Group Index, H1 2013, Russia
5Russians spend a lot of money travelling usd42.8 billion* a year!*Tourist spendings by Russians abroad in 2012Source: Interfax/Tourism, Euromonitor, Global Blue
677% of Russian tourists find it difficult to understand foreign languages Knowledge of foreign languagesNO knowledge44%beginner33%intermediate16%advanced and fluent7%Source: Public Opinion Foundation, 2013
7That’s why all of them want to watch Russian TV abroad! !That’s why all of them want to watch Russian TV abroad!
8Channel One Russia, with the support of the Federal Agency for Tourism presents: click here to watch video online
9Channel One Russia Hotel Partnership Programme for TOURISTSa wide range of reliable and high-quality hotels;the opportunity to choose a hotel where Channel One Russia is launched.for HOTELShow to connect to Channel One Russia;new level of your promotion in Russia.Benefits of participating in the project:increased numbers of tourists due to viewers of Channel One Russia => 250 mln. people worldwide;additional marketing support: hotel link on our website and personal profile of your hotel with news and special offers and recommendation;accessibility ― Channel One Russia is based on satellites that broadcast the world's most popular channels;meeting the needs of tourists and strengthening their loyalty.Free of charge for hotels!
10Why choosing Channel One Russia is the right business solution MLN. PEOPLE1.It offers the widest coverage in Russia and abroad.It is the most popular Russian-language TV Channel.2.Source: TNS Russia
11Strong arguments to choose Channel One Russia The unique programming of Channel One Russia meets the interests of a wide range of viewers.The most topical news, live events, popular films and television premieres all the year around the world.Channel One Russia is developing its own popular web-resources:188.8.131.52tv.ru* unique visitors: visits: page views :1tvrus.com* unique visitors: visits: page views:Channel One Russia Hotel Partnership Programme banner*Satistics for average visits over a period of 30 days
12It is EASY to join Channel One Russia Hotel Partnership Programme! “Perviy kanal Europa”SatelliteEutelsat 13 (Hotbird 6)Orbital position13° EFrequencyMHzPolarizationVSymbol rate27,5 Msymb/sFEC3/4“Perviy kanal Asia”SatelliteAsiasat 5 (100,5 E)Orbital position100,5° EFrequency4 000 MHzPolarizationHSymbol rate28,125 Msymb/sFEC3/4Europe:Austria Andorra Belgium Bulgaria Great Britain Hungary Germany Denmark Greece Ireland Spain Italy Cyprus Malta Monaco Netherlands Norway Poland Portugal Romania Serbia Slovakia Slovenia Finland France Croatia Montenegro Czech Republic Switzerland Sweden.Asia:Israel Jordan United Arab Emirates Turkey.Asia, Australia, Oceania: Australia New Zealand Vietnam Cambodia Malaysia Hong Kong Singapore South Korea Japan India Indonesia Maldives Thailand Sri Lanka.Once the channel has been connected, you can add your hotel to our catalogue at
13We are sure Russian tourists will choose your hotel while planning their trip. Be the FIRST with CHANNEL ONE !1tvrus.com/hotelsphone: +7 (495)fax: (495)