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Channel One Russia Hotel Partnership Programme Information support for Russian tourists With the support of the Federal Agency for Tourism and Culture.

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Presentation on theme: "Channel One Russia Hotel Partnership Programme Information support for Russian tourists With the support of the Federal Agency for Tourism and Culture."— Presentation transcript:

1 Channel One Russia Hotel Partnership Programme Information support for Russian tourists With the support of the Federal Agency for Tourism and Culture Ministry of the Russian Federation.

2 Channel One Russia is the largest, most popular and respected Russian-language TV network in the world A reliable source of information and entertainment for over 250 million TV viewers all over the world. A favorite TV channel for over 20 million Russian tourists, annually going abroad, and millions of Russian-speaking viewers living outside the Russian Federation. Does not encrypt the signal, which is freely accessible in any area of the world. Has an extremely popular web-resource, visited monthly by over 1 million viewers. mln. 2

3 Russians highly appreciate comfort when they are abroad How many Russians go abroad? Source: Russiatourism (Russia's Federal Agency for Tourism) for 2011–2013 3

4 Russians highly appreciate comfort when they are abroad How do Russian tourists prefer to travel abroad? Where do Russian tourists stay? Hotel 23,8 % Hotel 36,3% Hotel 22,8% Other 17,1% Source: Synovate Comcon, Russian Target Group Index, H1 2013, Russia 4

5 Russians spend a lot of money travelling usd42.8 billion* a year! * Tourist spendings by Russians abroad in 2012 Source: Interfax/Tourism, Euromonitor, Global Blue 5

6 77% of Russian tourists find it difficult to understand foreign languages Knowledge of foreign languages Source: Public Opinion Foundation,

7 ! Thats why all of them want to watch Russian TV abroad! 7

8 Channel One Russia, with the support of the Federal Agency for Tourism presents: 8 click here to watch video online

9 for TOURISTS a wide range of reliable and high-quality hotels; the opportunity to choose a hotel where Channel One Russia is launched. for HOTELS how to connect to Channel One Russia; new level of your promotion in Russia. Channel One Russia Hotel Partnership Programme Benefits of participating in the project: increased numbers of tourists due to viewers of Channel One Russia => 250 mln. people worldwide; additional marketing support: hotel link on our website and personal profile of your hotel with news and special offers and recommendation; accessibility Channel One Russia is based on satellites that broadcast the world's most popular channels; meeting the needs of tourists and strengthening their loyalty. Free of charge for hotels! 9

10 Why choosing Channel One Russia is the right business solution It offers the widest coverage in Russia and abroad. It is the most popular Russian-language TV Channel. MLN. PEOPLE Source: TNS Russia

11 Strong arguments to choose Channel One Russia The unique programming of Channel One Russia meets the interests of a wide range of viewers. The most topical news, live events, popular films and television premieres all the year around the world. Channel One Russia is developing its own popular web-resources: tvrus.com1tvrus.com* unique visitors: visits: page views: *Satistics for average visits over a period of 30 days 1tv.ru1tv.ru* unique visitors: visits: page views : Channel One Russia Hotel Partnership Programme banner

12 It is EASY to join Channel One Russia Hotel Partnership Programme! Europe: Austria Andorra Belgium Bulgaria Great Britain Hungary Germany Denmark Greece Ireland Spain Italy Cyprus Malta Monaco Netherlands Norway Poland Portugal Romania Serbia Slovakia Slovenia Finland France Croatia Montenegro Czech Republic Switzerland Sweden. Asia: Israel Jordan United Arab Emirates Turkey. Asia, Australia, Oceania: Australia New Zealand Vietnam Cambodia Malaysia Hong Kong Singapore South Korea Japan India Indonesia Maldives Thailand Sri Lanka. Once the channel has been connected, you can add your hotel to our catalogue at 12

13 1tvrus.com/hotels phone: +7 (495) fax: +7 (495) We are sure Russian tourists will choose your hotel while planning their trip. Be the FIRST with CHANNEL ONE ! 13


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