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Channel One Russia Hotel Partnership Programme

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Presentation on theme: "Channel One Russia Hotel Partnership Programme"— Presentation transcript:

1 Channel One Russia Hotel Partnership Programme
Information support for Russian tourists With the support of the Federal Agency for Tourism and Culture Ministry of the Russian Federation.

2 Channel One Russia — is the largest, most popular and respected Russian-language TV network in the world A reliable source of information and entertainment for over 250 million TV viewers all over the world. A favorite TV channel for over 20 million Russian tourists, annually going abroad, and millions of Russian-speaking viewers living outside the Russian Federation. Does not encrypt the signal, which is freely accessible in any area of the world. Has an extremely popular web-resource, visited monthly by over 1 million viewers.  mln.

3 Russians highly appreciate comfort when they are abroad
How many Russians go abroad? 2011 2012 2013 > 50 million which shows a 20% increase in the first six months of 2013 in comparison with the same period in 2012 Source: Russiatourism (Russia's Federal Agency for Tourism) for 2011–2013

4 Russians highly appreciate comfort when they are abroad
How do Russian tourists prefer to travel abroad? Where do Russian tourists stay? a couple's journey 25,8% the whole family 24,3% 1 or 2 friends 16,3% with children 11,9% solo travelling 10,1% with a group of friends 4,8% with colleagues 4,2% with fellow -traveler 2,6% Hotel 23,8% 36,3% 22,8% Other 17,1% Source: Synovate Comcon, Russian Target Group Index, H1 2013, Russia

5 Russians spend a lot of money travelling
usd42.8 billion* a year! *Tourist spendings by Russians abroad in 2012 Source: Interfax/Tourism, Euromonitor, Global Blue

6 77% of Russian tourists find it difficult to understand foreign languages
Knowledge of foreign languages NO knowledge 44% beginner 33% intermediate 16% advanced and fluent 7% Source: Public Opinion Foundation, 2013

7 That’s why all of them want to watch Russian TV abroad!
! That’s why all of them want to watch Russian TV abroad!

8 Channel One Russia, with the support of the Federal Agency for Tourism presents:
click here to watch video online

9 Channel One Russia Hotel Partnership Programme
for TOURISTS a wide range of reliable and high-quality hotels; the opportunity to choose a hotel where Channel One Russia is launched. for HOTELS how to connect to Channel One Russia; new level of your promotion in Russia. Benefits of participating in the project: increased numbers of tourists due to viewers of Channel One Russia => 250 mln. people worldwide; additional marketing support: hotel link on our website and personal profile of your hotel with news and special offers and recommendation; accessibility ― Channel One Russia is based on satellites that broadcast the world's most popular channels; meeting the needs of tourists and strengthening their loyalty. Free of charge for hotels!

10 Why choosing Channel One Russia is the right business solution
MLN. PEOPLE 1. It offers the widest coverage in Russia and abroad. It is the most popular Russian-language TV Channel. 2. Source: TNS Russia

11 Strong arguments to choose Channel One Russia
The unique programming of Channel One Russia meets the interests of a wide range of viewers. The most topical news, live events, popular films and television premieres all the year around the world. Channel One Russia is developing its own popular web-resources: 3. 4. 5. 1tv.ru*  unique visitors:  visits:  page views : 1tvrus.com*  unique visitors:  visits:  page views: Channel One Russia Hotel Partnership Programme banner *Satistics for average visits over a period of 30 days

12 It is EASY to join Channel One Russia Hotel Partnership Programme!
“Perviy kanal Europa” Satellite Eutelsat 13 (Hotbird 6) Orbital position 13° E Frequency MHz Polarization V Symbol rate 27,5 Msymb/s FEC 3/4 “Perviy kanal Asia” Satellite Asiasat 5 (100,5 E) Orbital position 100,5° E Frequency 4 000 MHz Polarization H Symbol rate 28,125 Msymb/s FEC 3/4 Europe: Austria Andorra Belgium Bulgaria Great Britain Hungary Germany Denmark Greece Ireland Spain Italy Cyprus Malta Monaco Netherlands Norway Poland Portugal Romania Serbia Slovakia Slovenia Finland France Croatia Montenegro Czech Republic Switzerland Sweden. Asia: Israel Jordan United Arab Emirates Turkey. Asia, Australia, Oceania:  Australia New Zealand Vietnam Cambodia Malaysia Hong Kong Singapore South Korea Japan India Indonesia Maldives Thailand Sri Lanka. Once the channel has been connected, you can add your hotel to our catalogue at

13 We are sure Russian tourists will choose your hotel while planning their trip. Be the FIRST with CHANNEL ONE ! 1tvrus.com/hotels phone: +7 (495) fax: (495)


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