Presentation on theme: "Findings From A National Survey, Focus Groups, And Dial Tests Of Likely 2012 Voters."— Presentation transcript:
Findings From A National Survey, Focus Groups, And Dial Tests Of Likely 2012 Voters
2 2 Key Findings Jobs, Specifically In Manufacturing, Top Voters’ Agendas They Are Hearing More About Manufacturing, But Are Not Convinced Much Is Getting Done Manufacturing Is Seen As A Critical And Irreplaceable Part Of Our Economy – And Our Place In The World Voters Have Increasingly Positive Feelings About U.S. Companies And Products, Particularly The Auto Industry Voters Express Deep Concern About And Want Tougher Action Against China The Country Wants A National Manufacturing Strategy Support Is Overwhelming For Proposals Including: Ending Policies That Encourage Outsourcing, Tougher Trade Enforcement, Retraining /Education, Buy American, And Incentives For Investment In The U.S.
3 3 Methodology 2012 Research Focus Groups: 6 groups in May and June—Columbus, OH, Orlando, FL, and Phoenix, AZ 2 of swing voters in OH, divided by dependence on manufacturing 2 of swing voters in FL, divided by gender 2 of Hispanic voters in AZ; one conducted in English, one in Spanish Media Pulse Analysis: 2 dial tests of independents and weak partisans in June 2012 Conducted in St. Louis, MO and Vienna, VA National Poll: 1,200 Likely 2012 General Election Voters—conducted June 28-July 2, 2012 Margin Of Error +/- 3.1% (Higher For Subgroups) 2011 Research (May-June) Focus Groups: 8 groups in OH, CA, NH, SC National Poll: National Survey of 1,200 Likely 2012 Voters
4 4 Jobs, Specifically In Manufacturing, And The Deficit Top Voters’ Agendas
5 5 Concern Is Greatest About The Deficit And Jobs, Specifically The Loss Of Manufacturing Jobs And Outsourcing 2011 Rank Ranked by mean *Asterisk indicates split-sample NA % worries the most 32% 36% 35% 37% 32% 35% 32% 30% 26% 25% 29% 23% 24% The US is losing its place as most successful/strongest economy in the world
6 6 Participants Focused On The Exodus Of Jobs, Particularly Manufacturing Jobs “I think my Honda was built in Canada actually. These foreign manufacturing jobs, they are building plants in our country. It is give and take. We can work both. We can’t expect all of our American companies to not outsource jobs, but then also want these foreign countries to build plants in our country.” Phoenix Latino Male (English speaking group) “Well, a lot of [manufacturing] is going overseas and the problem with it is that their quality is improving.” Orlando Male “We can do something to protect our companies from having to feel like they have to move off shore to compete.” Phoenix Latino Male (English speaking group) “Why is manufacturing…harder hit? Outsourcing.” OH Non-Mfg male “I feel like there is not much American manufacturing because of that. Outsourced, made in China.” Orlando Female “A lot of [manufacturing] is going overseas.” Orlando Male “Companies are moving overseas and taking the jobs.” OH Non- Manufacturing female “Jobs have gone to markets with cheaper labor, although there has been a trend recently to bring some of them back because they found that the labor…things have gotten better in manufacturing over the past years or so.” OH manufacturing male
7 7 creating jobs in the U.S. creating manufacturing jobs in the U.S. strengthening manufacturing in this country reducing the federal deficit cutting government spending investing in rebuilding and repairing infrastructure such as roads and bridges reforming our immigration laws investing in new, clean sources of energy Voters Want Washington To Focus On Jobs, Particularly Manufacturing Jobs, Along With The Deficit % Most important + very important (ranked by % Very) I’m going to list some things Congress and the President could work on this year. After each, please tell me whether you think that particular issue is one of the most important things for [them] to work on, very important, somewhat important or not too important at all. Rank
8 8 Jobs Remain The Clear Priority Over The Deficit For All But Republicans, Who Are Divided DeficitJobs Democrat ID 20%77% Independent ID 40%56% Republican ID 50%45% Male 40%56% Female 32%64% Under 50 36%61% %59% High School or Less 26%68% Some College 33%65% College Grad+ 43%54% Northeast 32%64% South 33%64% Midwest 38%58% West 43%54% White 38%58% Black 19%79% Hispanic 28%69% Union Household 32%65% Non-Union Household 37%59% Manufacturing hhold 38%57% Recent unemployed hh 33%63% *Italics indicate split-sample – “create jobs” vs. “create manufacturing jobs” Which would you rather have Congress and the President focus on: reducing the federal budget deficit or creating (manufacturing*) jobs?
9 9 Which of the following is the single biggest obstacle to creating manufacturing jobs in America today? Our trade policies encourage outsourcing Our country doesn’t have a real plan to compete against Germany or China Manufacturing is more automated, so we need fewer workers A shortage of skilled workers Other/Don’t know/Not Sure It’s too expensive to manufacture in America A Plurality See U.S. Policies As The Biggest Obstacle To Creating Manufacturing Jobs 44%
10 In Dial Tests, Mr. Hoyer’s Explanation Of The Problem And The Need To Act Was Well-Received When American manufacturers are succeeding and growing, that means more work and more jobs for everyone “O3” By St. Louis/Vienna Create jobs, grow the economy and more families will be able to make it in America Over the last 2 decades, we’ve seen a decline in manufacturing and the loss of [Manufacturing] has long been a source of pride for all Americans Click here to view a video overlay
11 Voters Are Hearing More About Manufacturing, But Are Not Convinced Much Is Being Done
12 The President’s Image Has Declined Slightly Since 2011, With A Bare Majority Holding A Favorable View His Image Is Weaker In Manufacturing Households Where A Majority See Him Unfavorably FavUnfav Democrat ID 88%8% Independent ID 47%42% Republican ID 10%86% Male 48% Female 51%41% Under 50 54%40% %49% Upper/Upper Middle Class 43%52% Middle Class/College Ed 49%47% Middle Class/Non-College 52%42% Working/Lower Class 51%41% Northeast 56%36% South 47%48% Midwest 49%44% West 49%46% White 42%52% Black 86%11% Hispanic 58%30% Union Household 56%37% Non-Union household 48%46% Mfg household 45%48% Unemployed(5yrs)hhold 55%40% Barack Obama Favorability YearMeanRatio
13 Romney Is Net-Unfavorable Overall, But More Positive Among Older, White, Upper Class And Southern Voters FavUnfav Democrat ID 9%81% Independent ID 38%43% Republican ID 79%13% Male 40%48% Female 42%46% Under 50 34%52% %40% Upper/Upper Middle Class 56%35% Middle Class/College Ed 41%48% Middle Class/Non-College 40%48% Working/Lower Class 36%51% Northeast 36%48% South 45%43% Midwest 40%49% West 40%48% White 46%42% Black 21%73% Hispanic 27%53% Union Household 36%49% Non-Union household 42%46% Manufacturing hhold 40%43% Recent unemployed hh 38%53% Mitt Romney Favorability MeanRatioID % 21% Very 30% Very
14 President Barack Obama GOP Presidential candidate Mitt Romney Democrats in Congress Chrysler's ‘Imported from Detroit’ & ‘Halftime in America’ ads Republicans in Congress General Electric's TV advertisements your member of Congress your local elected official Diane Sawyer of ABC News Most Voters Heard The President Discuss Manufacturing While A Lesser Majority Has Heard From Romney Mean *Ranked By great deal + some I would like you to tell me how much you have heard each talk about manufacturing in the US—a great deal, some, not too much or not at all?
15 While No One Mentioned The State of The Union, Some Referred To Other Obama Statements Some Also Mentioned Diane Sawyer’s Series About “Made In America” “ “Diane Sawyer has been doing this special for the last month. Every night they are having a segment “Made in America.” They show you -- they built an entire house that was built from ground up and they all made in America. They have been doing follow-ups.” Orlando Female “They did that on World News Tonight. They have that whole segment …it was at Christmas time and you had to buy everything--all the gifts…decorate your house-- you had to do everything made in America. They have builders who are doing everything made in America.” OH Non-Manufacturing male “[Obama] went straight to Detroit and the auto industry right there to try to push and motivate and discuss how important it is that we get back on track as far as that goes; he spoke directly about that.” OH Non-Manufacturing male “President Obama recently… [a] company, I forget which…but they just brought back a substantial amount of jobs, and President Obama is priding himself on opening some alleyways for that.” OH mfg male “[Obama] came up to Intel and tried to talk about manufacturing, but it wasn’t a lot. Phoenix Latina (English Language) Have you heard anybody talking about this idea of “Made in America” or “Made in the USA”? “Larry Kudlow” “The news” Orlando Male
16 Few Think The President Or Either Party In Congress Is Doing A Great Deal On Manufacturing Jobs Or Fair Trade, Though There Is Positive Evolution Do you think ___ is/are doing a great deal to help create American manufacturing jobs, some, not too much, or nothing at all? Do you think ___ is/are doing a great deal to enforce fair trade with our trading partners, some, not too much, or nothing at all? 8% Helping Not helping NET CHANGE FROM Pres. Obama Dems in Congress GOP in Congress NET CHANGE FROM % 12% 20% great deal 22% great deal 10%
17 Voters See Manufacturing As A Critical And Irreplaceable Part Of Our Economy – And Our Place In The World
18 Voters Believe Manufacturing Is Central To Our Economy “…if you pull manufacturing out and get rid of it, it hurts everything else. For every person who has got a job and makes something, they go buy things to make it.” OH mfg male “I agree that it is important. It is important for the whole area like little small towns to have those manufacturing jobs to exist.” OH Non-Mfg female “Manufacturing has been a vehicle for the middle class since World War II, without manufacturing there are a lot of people who just don’t have skills in order to do anything.” OH Non- mfg male “The entire country is tied together because we are all trying to make a living. We are all trying to feed our kids; we are all trying to keep a roof over our heads. [The] hospitality [industry] is big here but if things aren’t being manufactured somewhere, no one is traveling and the whole country is tied together that way.” Orlando Female “[without manufacturing] We could have less home ownership because then you don’t have those middle class jobs. Those jobs that pay $50,000 dollars a year are important to our economy.” Phoenix Latino male (English language) “We continue having a strong hand for manufacturing but if we don't manufacture things here there is no work and we have to purchase from other countries. Where are we going to be?” Phoenix Latina female (Spanish language)
19 Manufacturing High Tech & Knowledge Industries Health Care Housing & Construction Finance and Banking Services Other/DK Media Manufacturing Is Judged The Most Important Component Of America’s Economic Strength Which of the following industries is most important to the overall strength of the American economy? Ranked by % 1 st & 2 nd Most important 30% #1 Most Important 24% 18% 10%
20 Voters Reject The Idea That Other Sectors Like High Tech Or Services Can Replace Manufacturing Manufacturing is a critical part of the American economy and we need a manufacturing base here if this country and our children are to thrive in the future. The strength of the American economy is innovation and competition – and if manufacturing leaves, we will move into new areas like high-tech or services which will take its place in the future. New Areas Replace Need Manufact’g Democrat ID 29%67% Independent ID 30%65% Republican ID 28%66% Male 28%66% Female 29%66% Under 50 30%66% %65% High School or Less 20%76% Some College 22%74% College Grad+ 38%56% Northeast 34%61% South 27%68% Midwest 25%68% West 31%64% White 30%64% Black 26%71% Hispanic 21%77% Union Household 33%62% Non-Union household 28%67% Manufacturing hhold 23%72% Recent unemployed hh 25%70%
21 American manufacturing means American jobs we can't have a strong economy here unless we make things here we can trust the quality of products made in America more than those made elsewhere a strong U.S. economy requires a strong manufacturing sector a strong manufacturing sector is important to our military security manufacturing jobs pay better wages and benefits than many other kinds of jobs The Centrality Of Manufacturing Arises From Its Power As A Job Creator, The Importance Of “Making Things” And The Quality Of Made In America Mean Most + Very Important (Ranked By Most Important) Now I am going to read some reasons people have said it is important to have manufacturing in the US. After each, please tell me whether you think it is one of the most important reasons to have manufacturing in the US, very important, somewhat important, not too important, or not important at all as a reason to have manufacturing in the US.
22 Romney’s Aspirational Message Around The Productivity Of American Workers And Selling Our Inventions Around The World Scores Well We'll find more jobs for our people if we can sell our goods to other nations. Americans are the most productive work force in the world. “MR2” By St. Louis/Vienna I will dramatically increase the interest and the effort in our nation to establish trade relations with other nations. Click here to view a video overlay
23 Voters Have Increasingly Positive Feelings About U.S. Manufacturing, Particularly The Auto Industry
24 Voters Maintain The Extremely Favorable Views Of U.S. Manufacturing Companies And American Made Goods favorable unfavorable American Manufacturing Companies Favorability Manufactured Goods Made In America Favorability very favorable
25 A Majority Feel The Quality Of U.S. Autos Have Improved Voters Are More Likely To See Improvement In The US Than In China Or Germany Over the last few years, do you think the quality of (products manufactured in the US/ cars manufactured in the US/products manufactured in China/Germany) has gotten better, stayed the same, or gotten worse? U.S. ProductsU.S. CarsChina ProductsGermany Products 31% Said Don’t Know/Not Sure
26 Talking About The Auto Rescue Does A Bit Less Well Than Some Of The President’s More General Points About Manufacturing But Still Scores Very Well We need an economy that’s built to last and that starts with American manufacturing We were building a country. It gave people pride about what America was about “BO1” By St. Louis/Vienna Click here to view a video overlay
27 When The Arguments Are Made, A Large Majority Favor The Auto Rescue, Except Among GOPers It was good the government loaned money to US automakers to keep them in business. If they had gone bankrupt, we would have lost hundreds of thousands of jobs and our leading manufacturing industry. Instead the quality of American cars improved, the companies repaid the government and they are hiring back workers. Without the rescue, neither the companies nor the jobs would have survived the recession. Which of the following statements comes closer to your point of view? It was a mistake for the government to bailout the auto companies. A structured bankruptcy overseen by a court without risking billions of taxpayer dollars would have produced essentially the same result, while forcing the auto companies to compete and improve. Government should not pick winners and losers and taxpayers should not pay for the mistakes of private companies. 49% Strongly 23% Strongly GoodA Mistake Democrat ID 80%17% Independent ID 59%35% Republican ID 41%54% Male 57%38% Female 64%32% Under 50 62%33% %36% Northeast 62%34% South 60%35% Midwest 62%34% West 59%37% White 56%38% Black 82%16% Hispanic 72%27% Manufacturing hhold 60%33% Recent unemployed hh 66%31%
28 Positive Responses To The Auto Rescue Centered On The Results, But Even Some Supporters Had Caveats– More Explanation Helped “I don’t believe in giving out money like they did in the auto or mortgage industry. I don’t believe the government should do that because it costs all of us big time. They are spending more money than they have.” OH mfg male “I think that the government should be involved, but not by just throwing money at the problem. And I’m sure they worked hard on figuring out how much money to give them but if they worked that much harder on figuring out how they got into trouble, maybe working out options of what they could do to help them not get into trouble again.” Orlando male “I don’t think they should have gotten bailed out. Even if they get the money and pay it back they still have the same management, same labor, costs and everything.” Orlando male “A lot of bailout money went into bonuses for higher ups.” “They were incentive packages. Don’t you understand? They worked there for two years, and now, they have $5 million dollars.” Phoenix Latino/a (English language) “ Yes. I don’t think the bailout was a good thing.” “I think it was completely wrong.” Orlando females “It’s good [but] I don’t think we should bail out companies all the time. Once in a while that is one thing, like the car bailout that was necessary because that is our source of everything. Most people -- everyone needs a car.” OH Non-Manufacturing female “I was for it.” OH Non-Manufacturing male “It was something that had to be done.” OH Non-Manufacturing female “It is not about…leaving them to figure it out on their own and that the government is too busy to worry about that. Because the government helped them, there were a lot of people who didn’t lose their jobs. Phoenix Latino male ( Spanish language) “They had to prop them up or there would have been massive unemployment.” Orlando male “I said better. Our auto industries are the number one in the world now. Correct?” OH non-manufacturing male
29 Voters Believe We Have Lost Our Position As The World’s Top Economy To China But Are Anxious To Regain The Title
30 Respondents In Every Group Felt Strongly That It Was Important For Us To Be Number One In Manufacturing Some Cited Economics Or National Security, But Even Those Without Specifics Still Spoke With Certainty Is it important for the national economy for us to be number one in manufacturing or not? “Absolutely.” “Sure” Orlando male “It is the economics of it. …If you don’t sell as many products because you slip for whatever reason, the whole economy loses…If you are working, you will buy the house; if you’re not, you’ll think about it maybe the next time around. I would really like to have that double-door refrigerator with the ice in the door but the economy is bad. If the economy is strong: the more we get from it, the more we put back into it.” OH mfg male “All the steel mills would be up and running. All kinds of manufacturing would be happening. We would become the richer nation again.” Phoenix Latinos (English language) Do you want the U.S. to become number one in manufacturing? “Yes.” “We should be known for that.” “Definitely” “You shouldn’t have to search forever to find something that says ‘Made in America’ when you can [in] less than two seconds and find something made in China.” Orlando females “I think it is very important [to be number one] especially as long as this country wants to get involved in wars.” OH mfg male “People want to be on top just like we are supposed to be. We are supposed to be number one in everything.” OH non-mfg female
31 A Majority Feels The U.S. Has Lost Its Status As The World’s Strongest Economy, With China The Main Rival Do you think the United States does have the strongest economy in the world or does the US not have the strongest economy in the world? [If no:] Which country do you think has the strongest economy in the world? [Open Ended] By Party ID Dem53% Ind56% GOP60% 56%
32 Voters Insist It Is Both Possible And Very Important For Us To Have The World’s Strongest Economy == -5 How important is it to you for the United States to have the strongest economy in the world? Among those who believe the US does not have the strongest economy in the world: Is it possible for the United States to have the strongest economy in the world?
33 Voters Express Deep Concern About China And Think We Need To Be Tougher With Them
34 Products Made Abroad, Particularly In China, Don’t Carry A Strong Reputation “There is no quality control. Their quality control is down.” Orlando Male “It is made poorly and they don’t care. Dog food killed how many people’s dogs because it came from China?” Orlando Female “They are trying to meet the demand more than meet the quality. I believe there is a huge demand out there and they are just rushing to get it out there to the people who need it more than concentrate on the environment or the quality of their shops.” OH Non- Manufacturing male “It seems like they make it more in quantity then quality over there in China. They want to make a billion of them.” Orlando Male “That is the hard part. Made in China isn’t always the greatest for a lot of things. It is cheap and made poorly.” Orlando Female “I have a good feeling when I buy American products just because I feel like it’s safer …I know that then you can’t open a factory and make -- for lack of a better word -- a rinky dink car that is going to fall apart without people in our government jumping on top of them. I don’t know who is building the stuff in another country. I don’t know where they come from. I don’t know where the products come from. I don’t know their state of mind. I feel that in America in Wyoming that working hard for your family has the same mentality that I have. It just feels like a little bit more pride when I see USA just because I know them more.” Orlando Male “I think that it’s quality. It’s not regulated. You get recalls on different things and toys. Even Thomas the Train is made in China with lead- based paint. I’m hesitant to buy things from China for that reason.” OH Manufacturing female
35 4% Very 46% Very Companies In China Are Extremely Unpopular, But Using The Term “Outsourcing” Increases Intensity Significantly U.S. Companies That Manufacture In China Favorability Companies That Outsource Jobs To China Favorability 3% Very 63% Very Manufactured Goods Made In China Favorability 7% Very 40% Very
36 A Majority, But Far From Everyone, Is Familiar With China’s Currency Manipulation, But Most Believe It Has Cost Jobs How much, if anything, have you heard about China manipulating its currency? Based on what you know, has China’s manipulation of its currency cost American jobs, helped create American jobs or has it not had any real effect on American jobs? 25% Great Deal 23% Nothing 44% Large # 24% Don’t Know /Not Sure Among Those Who Have Heard About China’s Manipulation: 79% cost (56% large #) 11% no effect 0.4% created
37 A Similar Portion Claim Familiarity With China’s “Cheating On Trade Rules,” But Most Believe It Too Has Cost Jobs How much, if anything, have you heard about China cheating on international trade rules and agreements? Based on what you know, has China cheating on international trade rules and agreements cost American jobs, helped create American jobs or has it not had any real effect on American jobs? 22% Great Deal 21% Nothing 48% Strongly 20% Don’t Know /Not Sure Among Those Who Have Heard About China’s Cheating: 81% cost (61% large #) 8% no effect 2% created
38 Romney’s Tough Talk On China Works, With Respondents Dialing Up On “Cheaters” And Staying There Through “We Can’t Have A Trade Surrender” Clamp down on the cheaters and China’s the worst example of that “MR5” By St. Louis/Vienna We’re not going to have a trade war we can’t have a trade surrender either Click here to view a video overlay
39 Obama’s Tough Rhetoric On China In His State Of The Union Speech Also Tested Well We’ve brought trade cases against China at nearly twice the rate of the last administration. It’s not fair when foreign manufactures have a leg up on ours only because they are heavily subsidized.. “BO7” By St. Louis/Vienna Our workers are the most productive on earth. Click here to view a video overlay
40 Senator Corker’s Concern About Manufacturing And Exports Is Well Received, But Worries About A Trade War Engender A Less Positive Response People are concerned about manufacturing jobs We have a financial crisis in Europe which is creating tremendous fear in every country in the world “O2” By St. Louis/Vienna Our exports to this country grew twice as fast in 2010 as it did on average to the rest of the world What we’re looking at doing in this U.S. Senate is creating a trade war with second largest economy in the world Click here to view a video overlay
41 Large Majorities Across Demographics Favor Getting Tough With China Rather Than Worry About A Trade War Get Tough Tread lightly Democrat ID 60%32% Independent ID 58%31% Republican ID 68%23% Male 62%29% Female 62%29% Under 50 59%31% %26% High School or Less 70%23% Some College 64%26% College Grad+ 57%34% Northeast 59%30% South 64%27% Midwest 62%29% West 60%31% White 61%29% Black 71%22% Hispanic 68%24% Union Household 65%26% Non-Union Household 62%29% We need to get tough with China and use every possible legal means to stop their unfair trade practices which will keep undermining our economy and taking away our jobs. We must get tough now. Which comes closer to your point of view? We don’t want to start a trade war with China. Tariffs and trade wars led to the Great Depression and China is a huge market for American goods with three times more consumers than we have in America.
42 The Country Wants A National Manufacturing Strategy
43 Most Everyone Favors Special Efforts To Boost Manufacturing The Only Debate Is About How Far To Go All in Incent/ Trade OnlyNothing Democrat ID 52%37%9% Independent ID 41%44%12% Republican ID 31%51%16% Male 39%45%14% Female 44%42%11% Under 50 40%45%13% %42%12% High School or Less 49%37%12% Some College 46%39%14% College Grad+ 36%50%12% Northeast 47%40%10% South 42%44%11% Midwest 43%42%14% West 36%48%14% White 38%48%12% Black 58%26%14% Hispanic 43%36%19% Union Household 43%38%17% Non-union household 42%44%11% Which comes closer to your point of view: We should help manufacturing, but only if government’s role is limited to incentives, and trade policy. We should do whatever is necessary to revitalize manufacturing. We should not get involved in doing anything special for manufacturing. 86%
44 There Is Overwhelming Support For A National Manufacturing Strategy Which Has Only Grown This Support Is Strong Across Party And All Demographics FavorOppose Democrat ID 93%3% Independent ID 87%6% Republican ID 85%9% Male 88%7% Female 89%5% Under 50 89%6% %6% High School or Less 92%4% Some College 88%5% College Grad+ 88%7% Northeast 85%5% South 89%6% Midwest 91%4% West 88%8% White 88%6% Black 94%3% Hispanic 91%4% Union Household 94%4% Non-Union Household 88%6% Unemployed Recently 92%5% None unemployed 88%6% Some have proposed a national manufacturing strategy to make sure that economic, tax, education and trade policies in this country work together to help support manufacturing in the United States. Would you favor or oppose such a proposal?
45 Even After Arguments From Both Sides, Large Majorities Support A National Strategy Supporters say manuf. jobs pay better than flipping burgers or doing data entry, increasing the standard of living for all Americans— & unless we start making things in America again, our economy will never be strong. On average, manuf. jobs pay 37% more & have better benefits than other jobs. And manuf. companies account for 90% of the new patents issued, further fueling our economy. That’s partly how manuf. jobs create other jobs. A community that attracts a factory will attract new housing, new retail stores & other new businesses. So, on average, a manuf. job supports over four other jobs in the economy. Making things is the bedrock of any economy & America won’t be strong unless we are manufacturing quality products here at home. For our economy to flourish, we need to keep good paying, productive manuf. jobs right here in the U.S. +31 Opponents say the government has no business picking winners and losers--especially when we end up footing the bill for the losers. The government invested $500 million dollars in the green energy company Solyndra because its owners contributed to the President's campaign, and it went bankrupt taking taxpayers' money with it. The auto bailout protected the unions, with taxpayer money, but did not address the industry’s real problems. So we’ll end up with a bigger, more expensive problem down the road. Instead of bailing out yesterday’s factories and failing industries, we should be focusing on good jobs of the future like high-tech and services. We will never be able to compete with countries where workers are paid as little as 90 cents an hour. We do best when we get government out of the way and let American ingenuity create good new jobs.
46 In A Trade Debate, Respondents Were Quick To Dial Down When A Commentator Worried About Protectionism And Argued Against Doing Anything Special For Manufacturing “D2” By St. Louis/Vienna Will Cain Scott Paul No need for policy emphasis on manufactu ring Click here to view a video overlay
47 Buy American Policies Are Very Popular, Even If Not Clearly Understood
48 Buy American Policies Are Highly Regarded, With Half Of Voters Regarding These Policies Very Favorably Buy American Policies Favorability 51% Very 2% Very FavUnfav Democrat ID 73%6% Independent ID 67%9% Republican ID 76%5% Male 75%8% Female 70%5% Under 50 70%7% %6% High School or Less 77%6% Some College 72%6% College Grad+ 70%7% Northeast 74%7% South 72%6% Midwest 78%6% West 66%8% White 73%7% Black 81%2% Hispanic 60%9% Union Household 76%5% Non-Union household 72%7% Manufacturing hhold 74%6% Recent unemployed hh 74%6%
49 Just Over Half Have Heard Of Buy American Policies, But Once Explained, They Enjoy Overwhelming Support How much have you heard about “Buy American” policies? Just so we are all on the same page, Buy American policies require that all taxpayer funds are spent on products made in America, whenever possible. Do you support or oppose this policy? 21% Great Deal 16% None 68% Strong 5% Strong 69% Strong 6% Strong Would you favor or oppose your state adopting a Buy American policy that would require state tax dollars be used to buy products made in America whenever possible?
50 Large Majorities Favor Buy American Policies For Infrastructure Projects, Like The Bay Bridge, Even When The Specter Of Cost Is Raised Large infrastructure projects that are paid for with taxpayer money, like the San Francisco Bay Bridge, should be built in America, by American workers, using American steel and other products, so that we know it is structurally sound and so we can create more American jobs instead of having our tax money create jobs in foreign countries. Which comes closer to your point of view? With state and local governments facing huge deficits, with taxes too high, and with education and public safety already being cut, large infrastructure projects, like the San Francisco Bay Bridge, should be built by the lowest bidder, regardless of where the low bidder is getting their products from, so we can make the most efficient use of our tax dollars. With Underlined Language Without Underlined Language 72% Strongly 7% Strongly 74% Strongly 6% Strongly
51 Various Proposals Receive Overwhelming Support, Including: Stopping Policies That Encourage Outsourcing Tougher Trade Enforcement Retraining Buy American Incentives For Investment In The U.S.
52 Voters See Ending Support For Firms Shipping Jobs Overseas, Cutting Government Spending, And Doing More For Manufacturing As The Best Ways To Create Jobs Mean (1-5 scale) Ranked by one of the most *Asterisk indicates split-sample % One of the most effective ways to create jobs and improve economy Stop providing government support to firms moving jobs overseas Cut government spending Do more to support American manufacturing businesses Crack down on foreign countries…violate…trade agreements w/ us Require all taxpayer-funded construction/mfg to use US made goods whenever possible Make college more affordable Give businesses tax breaks to bring jobs back from overseas Make loans available to small biz that want to grow and expand Offer more job training programs and education for workers Cut taxes for middle class families Invest in repairing roads, bridges and basic infrastructure Invest in creating clean energy jobs Cut taxes on businesses
53 *Ranked By % Favor Oppose Cracking Down On Unfair Trade And Increasing Retraining Programs Are Overwhelmingly Popular Favor 89% 86% 81% 74% Net Favor Manufacturing Policy Proposals Ranked by total favor *Italics Indicate Split Sample Promote more American exports and crack down on unfair and subsidized imports Enforce international trade agreements to ensure a level playing field for our workers and manufacturers Increase state and federal investment in retraining and education programs to ensure workers gain the tools they need to compete in the modern, high-tech factories of tomorrow Enact strong buy American provisions for our federal and state governments, to require that tax dollars are used to buy products made in the us Offer tax incentives to all companies that invest in new equipment and plants for manufacturing Offer companies a tax break for every job they bring from overseas to the us
54 Education, Retraining And Partnerships With Colleges Garnered Interest And Support In The Focus Groups “we need to focus on community colleges. This …is linking people to go here at the community college level and partner with businesses.” Phoenix Latina (English speaking) “What I liked about it was bringing up the training, particularly with community colleges with companies. If you go to a traditional college …sometimes you get through and get your bachelor’s degree and then you don’t really have sellable skills to these different manufacturing companies. So you need to go back to the community college and learn to do something else. That is not uncommon. So …if more people would go to community colleges, it would help us a lot.” OH Mfg female -“Private industry moves to the towns and then works with the colleges” -“ Community colleges.” -“And it helps everybody.” -“It gives more opportunities for people.” -“It’s a direct path into a career for them. You don’t have to waste time studying things you don’t have to and it gets people straight to work.” -“It also seems that it would be training more local people to work in the local area.” -“That’s why we need more companies like Siemens who are forming partnerships” Orlando Males “It goes back to one of the things we have continued to bring up: how we need to educate our children and our younger generation. It is going back to how some jobs are working with colleges to get their workers the right education so things can be done right.” “This is about moving into new technology [and] new ways of doing things and using schools and companies willing to invest in people who want to do the work and want to learn the skills necessary to do the work.” Orlando Females “I like it because it was about schools. [We’re] able to keep the jobs here and not let them go overseas.” OH Manufacturing male
55 *Ranked By % Favor Oppose Even Our Second Tier Of Policies Receives Overwhelming Support From Voters Favor 75% 74% 70% 69% 68% 65% 63% Net Favor Manufacturing Policy Proposals Ranked by total favor *Italics Indicate Split Sample Make the research and development tax credit permanent and require that credit only be given to R&D for products made in America Enact a national infrastructure program, using government investment to leverage the private sector to build and repair roads, bridges, high-speed rail, smart grid technology and other infrastructure needs Penalize nations such as China that manipulate their currency and cheat on their trade agreements Give American manufacturers a bigger tax cut, and give high-tech manufacturers double the tax deduction they get for making their products here Impose tariffs on products from China until they stop unfair trade practice including manipulating their currency Give American manufacturers a bigger tax cut Match the incentives other countries offer when they are trying to lure American companies to locate abroad
56 Top Manufacturing Policy Proposals (Ranked by % favor) TotalDemIndGOP Promote more American exports and crack down on unfair and subsidized imports 93%95%93%92% Enforce international trade agreements to ensure a level playing field for our workers and manufacturers 91%94%90% Increase state and federal investment in retraining and education programs to ensure workers gain the tools they need to compete in the modern, high-tech factories of tomorrow 89%94%88%84% Enact strong buy American provisions for our federal and state governments, to require that tax dollars are used to buy products made in the us 89%91%87% Offer tax incentives to all companies that invest in new equipment and plants for manufacturing 88%89%87%88% Offer companies a tax break for every job they bring from overseas to the us 85%88%82%85% Make the research and development tax credit permanent and require that credit only be given to R&D for products made in America 84%86%82%85% Enact a national infrastructure program, using government investment to leverage the private sector to build and repair roads, bridges, high-speed rail, smart grid technology and other infrastructure needs 84%90%84%77% Penalize nations such as China that manipulate their currency and cheat on their trade agreements 83%82%80%86% Give American manufacturers a bigger tax cut, and give high-tech manufacturers double the tax deduction they get for making their products here 81%84%83%78% Impose tariffs on products from China until they stop unfair trade practice including manipulating their currency 80%82%78%81% Top Proposals Receive Support Across Party *Italics indicate split-sample
57 Top Manufacturing Policy Proposals (Ranked by % favor) Total Union Hshld Non- Union Manuf Hshld Non- Manuf Promote more American exports and crack down on unfair and subsidized imports 93% 92%94% Enforce international trade agreements to ensure a level playing field for our workers and manufacturers 91%87%92%90%92% Increase state and federal investment in retraining and education programs to ensure workers gain the tools they need to compete in the modern, high-tech factories of tomorrow 89%88%89% Enact strong buy American provisions for our federal and state governments, to require that tax dollars are used to buy products made in the us 89%93%88%85%90% Offer tax incentives to all companies that invest in new equipment and plants for manufacturing 88%92%87%86%89% Offer companies a tax break for every job they bring from overseas to the us 85%91%84%83%86% Make the research and development tax credit permanent and require that credit only be given to R&D for products made in America 84%89%84%83%85% Enact a national infrastructure program, using government investment to leverage the private sector to build and repair roads, bridges, high-speed rail, smart grid technology and other infrastructure needs 84%90%83%81%85% Penalize nations such as China that manipulate their currency and cheat on their trade agreements 83% 82%75%84% Give American manufacturers a bigger tax cut, and give high-tech manufacturers double the tax deduction they get for making their products here 81%88%80%84%81% Impose tariffs on products from China until they stop unfair trade practice including manipulating their currency 80%82%81%80%81% Those Not In Unions And Manufacturing Dependent Households Strongly Support These Policies *Italics indicate split-sample
58 Strategic Conclusions If we are not talking about jobs we are overlooking voters’ key anxiety Discussing jobs and the economy through the prism of manufacturing is fruitful But voters want more than talk—they are demanding aggressive action to help manufacturing, which they see as the irreplaceable core of a strong economy Voters see manufacturing as a source of jobs and grasp the importance of making things here in the U.S. Voters voice strong support for tough action against China, dismissing those who voice concern about that course Buy American policies are extremely popular and the Bay Bridge provides an effective story When properly explained, support for the auto rescue is high, but it doesn’t explain itself