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From Paper to Data – Coding Surveys SI0030 Social Research Methods Week 1 Luke Sloan SI0030 Social Research Methods Week 1 Luke Sloan.

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Presentation on theme: "From Paper to Data – Coding Surveys SI0030 Social Research Methods Week 1 Luke Sloan SI0030 Social Research Methods Week 1 Luke Sloan."— Presentation transcript:

1 From Paper to Data – Coding Surveys SI0030 Social Research Methods Week 1 Luke Sloan SI0030 Social Research Methods Week 1 Luke Sloan

2 Semester 2 Course Outline Lectures Series: – Quantitative Analysis (4 lectures) – Qualitative Analysis (4 lectures) – Presenting Data (1 lecture) – Writing a Report (1 lecture) Tutorials: – Check with your tutor!

3 About Me Name: Dr Luke Sloan Office: 0.56 Glamorgan Email: SloanLS@cardiff.ac.ukSloanLS@cardiff.ac.uk To see me: please email first

4 Introduction What is Coding? Variables & Levels of Measurement Research Design & Coding Other – Please Specify Missing Data Resolving Problematic Variables Resolving Problematic Respondents

5 What is Coding I? The process by which observations recorded in the course of social research – typically in a social survey questionnaire – are transformed from raw data into categories and classifications, which then become the subject of quantitative data analysis. Source: Bulmer from Jupp (2006:30)

6 What is Coding II? Coding involves the act of measurement, for in classifying answers to a question, one is trying to measure the underlying social variable which the survey question intends to tap. Source: Bulmer from Jupp (2006:30)

7 Variables & Levels of Measurement I To understand coding we need to understand variables Variable is the generic term for a set of responses associated with an individual question or measurement e.g. SEX, AGE, ETHNICITY etc… Variables are how we operationalise social concepts But not all variables are equal! Different coding strategies exist for different levels of data

8 Variables & Levels of Measurement II Data LevelDescriptionExamples Nominal (categorical) Response categories cannot be placed in a specific order – impossible to judge distance between categories Sex (Male/Female) Ethnicity (White/Black…) Party (Lab/Con/LD…) Ordinal (categorical) Response categories can be placed in rank order – distance between categories cannot be measured mathematically Likert (Agree/Neutral/Disagree) Rank Preference (Coke/Pepsi…) Education (GCSE/A-Level…) Interval (or continuous)* Responses measured on a continuous scale with rank order – uniform distance between responses allows mathematical measurement Age (in years) Income (in £) *NOTE: Interval = no true zero point (e.g. height), Ratio = true zero point (e.g. income) Source: David & Sutton (2004)

9 Variables & Levels of Measurement III Level of measurement for certain variables is not pre- defined: – AGE (in years e.g. 22, 34, 54) – AGE (pre-set bands e.g. 18-30, 31-50) – AGE (group membership e.g. mature student) There is a hierarchy of data – always try to collect the highest level possible to maximise usefulness! – Are you bored? (Yes/No) – On a scale of 1-10, how bored are you [where 1=practically in tears of boredom and 10=riveted]

10 Research Design & Coding I Levels of measurement MUST be considered at the research design phase This will allow you to plan your analyses effectively before data collection Piloting your survey will provide an excellent opportunity to test your coding Your SPSS datasheet should be set-up before data collection!

11 Research Design & Coding II To code simple categorical data… Q: What is your ethnicity? White: British Irish Any other White background Mixed: White and Black Caribbean White and Black African White and Asian Any other mixed background Asian or Asian British: Indian Pakistani Bangladeshi Any other Asian background Black or Black British: Caribbean African Any other Black background Other Ethnic Groups: Chinese Any other ethnic group Source: Ethnic Category Codes (NHS) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

12 Research Design & Coding III To code simple ordinal data… Strongly Agree AgreeNeutralDisagreeStrongly Disagree I love learning about coding Levels of measurement make my day Im thinking about dinner tonight To what extent do you agree or disagree with the following statements? Source: SI0030 Cohort 2011? Q1 Q2 Q3 1234512345

13 Research Design & Coding IV To code simple interval data… What is your current age in years? ……………. yrs No coding needed! Simply enter the value directly into SPSS

14 Other – Please Specify Sometimes it is impractical to offer all responses to a question E.g. What is your favourite beer? Think about how you will code the Other response One variable for Other and one string?

15 Missing Data Sometimes respondents will miss questions – either accidentally or on purpose Differentiate between Not Applicable and missing Good practice with missing data = -99

16 Resolving Problematic Variables Sometimes you will need more than one variable to code a single question… LevelQuestion TypeProblemAnswer Nominal (categorical) Tick all that apply (e.g. papers read, things owned, lectures attended etc.) Many responses to a single question – how to code? Variable for each response with binary coding Ordinal (categorical) Rank in order of preference (e.g. beers, cheeses, crisps, cars, lecturers etc.) Multiple responses to code where rank matters – what variables to use? Variable for each product with rank order coding OR variable for each rank with code for each product

17 Resolving Problematic Respondents Good practice to give respondents an ID ID may be removed Writing 2.5 on a discrete 5-point scale Uniform response from single respondent Respondent humour (150 years old!)

18 The Things People Say… One person said that they lived in the basement of an abandoned opera theatre Four people communicated with their friends using an owl/pigeon/tin can and string One person is scared of flags One person ate their siblings One person said that their nationality is I work at maerdy setting mountains on fire and I love pasta

19 Summary Data analysis is dependent on ability to codify social concepts into measurable and operationalised metrics or proxies Highest level of data should always be maintained if possible Coding should be part of the research design Piloting is vital – is your codes dont work when you do the real thing then its too late!

20 References David, M. and Sutton, C. (2004) Social Research: The Basics, London: Sage Jupp, V. ed (2006) The Sage Dictionary of Social Research Methods, London: Sage


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