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Presentation by Charity J. Boudouris, Assistant Director University of Virginia, Advancement Communications DIGITAL PUBLICATIONS AND DESIGN U.Va. President’s.

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Presentation on theme: "Presentation by Charity J. Boudouris, Assistant Director University of Virginia, Advancement Communications DIGITAL PUBLICATIONS AND DESIGN U.Va. President’s."— Presentation transcript:

1 Presentation by Charity J. Boudouris, Assistant Director University of Virginia, Advancement Communications DIGITAL PUBLICATIONS AND DESIGN U.Va. President’s Report

2 University of Virginia President’s Report 2012

3 University of Virginia’s President’s Report 2013

4 C HANGES AND T RANSITION

5 CHANGES N EW P RESIDENT T HE G REAT R ECESSION /S USTAINABILITY D IGITAL VS. AND / OR P RINT A NOTHER C HANGE IN L EADERSHIP 2012 A UDIENCE — M OBILE F IRST

6 NEW PRESIDENT/FINAL PRINTED REPORT PRINT & MAILING COST 12,000 COPIES COST $36,980 TO PRINT AND $12,200 TO MAIL PRODUCTION COST ROUGHLY $10,000 FOR WRITING & PHOTOGRAPHY STAFF: O NE FREELANCE WRITER, ONE DESIGNER, ONE EDITOR T OTAL : ROUGHLY $60,000

7 THE GREAT RECESSION/SUSTAINABILITY E XECUTIVE O RDER 82 G REENING OF S TATE G OVERNMENT “All reports published by executive branch agencies and institutions shall be published in electronic form only, unless permission to print the report has been granted by the Chief of Staff.”

8 DIGITAL VS. AND/OR PRINT T HE P RESIDENT ’ S R EPORT

9 2012

10 AUDIENCE — MOBILE FIRST

11 AUDIENCE — RECIPIENTS

12 OPEN RATES, DONORS

13 OPEN RATES, NON-DONORS

14 GOOGLE ANALYTICS 19,399 Pageviews Most go to the Home Page, two-thirds exit from there But they sometimes spent 2 minutes reading on the Year in Review pages.


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