Presentation on theme: "Designing and Producing Apparel"— Presentation transcript:
1 Designing and Producing Apparel Using Design in Fashion
2 Objectives:Explain the importance of each element of design in relation to fashionApply the principles of design to apparelDescribe how harmony is achieved in garment designsDiscuss how to use design to create illusions that enhance appearance
3 Good design or harmony The Design Equation Elements Principles Color ShapeLineTexturePrinciplesBalanceProportionEmphasisRhythmGood design or harmony
4 The Elements of Design COLOR HueThe name given to a colorValueThe lightness or darkness of a hueTintAdding white to a hue (pastel)ShadeAdding black to a hueIntensityThe brightness or dullness of a hue
6 Using the COLOR Wheel Primary Hues Secondary Hues Red, Yellow, BlueSecondary HuesOrange, Green, VioletIntermediate or Tertiary HuesYellow-green, Yellow-orange, Red-orange, Red-violet, Blue-violet, Blue-green
7 COLOR Schemes Monochromatic Analogous Complementary Tints and shades of one hueAnalogousAdjacent huesComplementaryOpposite huesSplit complementary1 hue with hues on each side of its complementTriad3 hues equal distanceAccented neutralNeutral (white, black, gray, beige) with an accent of bright color
8 Illusions Through COLOR Using Color in Fashion Extreme contrast makes colors look brighterLight colored objects appear largerDark colored objects recede or appear smallerFashion is more attractive without equal areas of light and darkColor is affected by light and texture
9 SHAPE and LINE Shape or silhouette Lines in Fashion Outline or form Determined by cut and construction of the garmentLines in FashionOutline the inner and outer spacesCan be structural or decorativeThe shape of the pants are bell-bottoms, the lines (stripes) are decorative.
10 LINE Types and Directions StraightBold, severe, dignifiedCurvedFlowing, rounded, soft, youthfulJagged or DiagonalNoticeable, interesting, can create confusionVerticalHeight, slimming, dignityHorizontalWidth, restful, calming
11 TEXTURE Tactile quality of goods or how material feels Can be created from fibers, yarns, and fabric constructionIllusionsShiny, bulky, fuzzy, or heavy textures make figures look largerDull or flat textures tend to slenderize
12 The Principles of Design Balance Formal balanceSymmetricalDignifiedCan look boringInformal balanceCreates balance asymmetricallyElements placed unequally in a way that achieves balanceEquality among the parts of a design or outfit
13 ProportionThe spatial, or size, relationship of the parts of design to each other and to the wholeMost pleasing when divided unevenlyGarments should bring out the natural proportions of the body to be pleasingWhat parts of the jacket are out of proportion?
14 EmphAsisA concentration of interest in a particular part or area of a design.May be achieved with contrasts of colors or textures, structural lines, or unusual shapesIs your eye drawn to the tie? Or perhaps to the “a” in emphasis?
15 RRRhhyyytthhhmm Creates easy movement of the observer’s eye by: RepetitionRepeats lines, shapes, colors, or texturesGradationIncrease or decrease of design elements (also called progression)RadiationCreated by lines or colors emerging from a center (petals on a flower)
16 Harmony Pleasing visual unity of all aspects of a design All parts of the design look as if they belongDoes not have excess variation that could displease or detract
17 Illusions Created by Design When selecting garments, use the elements and principles of design to accentuate positive figure traits and de-emphasize the negative ones. Fashion professionals know how to do this.Which one is most slimming?
18 Do You Know . . .How do cool and warm colors appear to change the size and shape of a person?How can you use the elements and principles of design to accomplish the following:Look taller and thinnerAvoid attention to your hipsAttract attention to your face