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| Water Efficiency An Australian Perspective March 2012 Nigel Finney, CEO savewater! ® Alliance Inc.

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Presentation on theme: "| Water Efficiency An Australian Perspective March 2012 Nigel Finney, CEO savewater! ® Alliance Inc."— Presentation transcript:

1 | Water Efficiency An Australian Perspective March 2012 Nigel Finney, CEO savewater! ® Alliance Inc

2 | Australia's leading source on water conservationPage 2 1.Water conservation and efficiency 2.Valuing water 3.Partnerships 4.An Innovative solution for members Economy of scale focus areas (savewater!® Members cover 40% of Australians)

3 | Australia's leading source on water conservationPage 3 The International 2012 savewater! awards ® 1000 entries from 40 countries 19 entries from USA – Burbank Australia vs USA

4 | International Awards Categories Water Utilities (open internationally) Product Innovations (open internationally) Photographic Award (open internationally) Junior Senior Open Australia's leading source on water conservationPage 4

5 | Key Awards dates Entries open: o Monday 23rd April 2012 Entries close: o Friday 20th July 2012 Winners announced: o Friday 26th October 2012 o Gala ceremony to be held in Melbourne, Australia Australia's leading source on water conservationPage 5

6 | Australia's leading source on water conservationPage 6 1) water efficiency – showerhead research Saturation levels Giveaway or sell showerheads- test 200 Centralised research and procurement or 9 litre/min 5.5L/miin – 7.5L/min

7 | Australia's leading source on water conservationPage 7 Online competitions driving market research go to savewater.com.au 50,000 visitors/mth surveys/day Donated prizes

8 | Australia's leading source on water conservationPage 8 Market research Question 2 If you were replacing your washing machine, which of the following would you be most likely to buy? 97% indicated that if they were to replace their washing machine they would do so with a water efficient model. Of these about a third would still prefer a top loader model.

9 | Australia's leading source on water conservationPage 9 savewater! product library and procurement Key feature of the website enables Water Corporations & Councils to refer customer product enquiries Includes WELS and Smart Water Mark and other product ratings More than 20 product categories and hundreds of products Dishwasher 4.5 stars Model D3530

10 | Smart Gardening Community Service Announcements (CSAs) 4 television CSAsCSAs Valuing water' and promoting the idea of smart gardening Supported by Nursery & Garden Industry Helping communities value waterPage 10

11 | TVCs/CSAs on Water Efficiency 4 TVCs available to be branded4 TVCs Bathroom Kitchen & laundry Garden Leaks C rating Page 11Helping communities value water

12 | Video Platform Over 39 videos available for embedding in your website Hosting provided as part of your membership Videos include: TV ads Tutorials water efficiency Gardening segments PWSR video Page 12Helping communities value water

13 | Australia's leading source on water conservationPage 13 Accommodation trials & resource kits Trialed 8 hotels across Victoria with HMAA showerheads flow restrictors cistern weights cistern bags new toilets water conservation messages Average of 22% savings on the previous year (max 40%)

14 | Australia's leading source on water conservationPage 14 Mobile Displays Free use for members Online booking Product display, natural water cycle display and interactive online kiosk Two more completed 2009

15 | Australia's leading source on water conservationPage 15 savewater! ® Gardens Sustaining Gardens in Dry Times 5 Model gardens - Cottage, Formal, Subtropical, Mediterranean and Backyard Drought tolerant plant selector Smartgardenwatering.org.au Greysmart.com.au

16 | Australia's leading source on water conservationPage 16 Refill station project $1Bpa/21M pop bottled water sales Research results- reasons, products were all a bit silly- twice the price of gas, 1-3,000 times tap water Multibrands: Choose Tap, Go Tap,… 2) Valuing Water from droughts to floods to……

17 | Australia's leading source on water conservationPage 17 Focus: 9000 schools/Corporates Refill stations: $1.5k vs $6k Bottles $1.5 vs $20 Retail TV CSA campaign 2) Valuing Water

18 | Australia's leading source on water conservationPage 18 4) Partnerships eg University curriculum Mission CO2- Carbon Tradies Game Launched in March 2010 CO2 intro linkintrolink 25,000 hours ($1.8M) Engages kids online in leisure time Community Service Announcement TV campaign 15 sec TVC15 sec TVC

19 | Australia's leading source on water conservationPage 19 Mission H2O Game Mission H2O Intro gameIntrogame Up to 22,000 games per month 18,000 hours ($1.5M) Engages kids online in leisure time Community Service Announcement 30sec TVC30sec TVC

20 | Australia's leading source on water conservationPage 20 Climate Change- The Cold Hard Facts DVD 20min DVD Excellent graphics Tim Flannery testimonials Suitable for children 12+ years Website access or hard copy Other Programs

21 | Australia's leading source on water conservationPage 21 3)Innovation: EasyFill TM – Latest Water carter/hydrant system Current honesty systems dont work EasyFill - paradigm shift Customer Benefits - productivity, environment, data Utility gains: revenue, ops, live data

22 | Australia's leading source on water conservationPage 22 Commercial in confidence Comprehensive Reporting systems

23 | Australia's leading source on water conservationPage 23 3)Innovation: EasyFill TM – Water carter/hydrant system Pilot with EBMUD Potential opportunities for CUWCC 6 Months to December No. of Permits No. Reporting Usage Water Usage (ML) No. reportin g > 50kL Rainfall (mm) Revenue 2009 Pre EasyFill $85, Post EasyFill $285,997*

24 | Australia's leading source on water conservationPage 24 Major utilities - 47c/account - 3 times leverage Smaller utilities- 55c/account- 7 times leverage Other income- 50% Fee structures.


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