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| Water Efficiency An Australian Perspective March 2012 Nigel Finney, CEO savewater! ® Alliance Inc.

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Presentation on theme: "| Water Efficiency An Australian Perspective March 2012 Nigel Finney, CEO savewater! ® Alliance Inc."— Presentation transcript:

1 | Water Efficiency An Australian Perspective March 2012 Nigel Finney, CEO savewater! ® Alliance Inc

2 | Australia's leading source on water conservationPage 2 1.Water conservation and efficiency 2.Valuing water 3.Partnerships 4.An Innovative solution for members Economy of scale focus areas (savewater!® Members cover 40% of Australians)

3 | Australia's leading source on water conservationPage 3 The International 2012 savewater! awards ® 1000 entries from 40 countries 19 entries from USA – Burbank Australia vs USA

4 | International Awards Categories Water Utilities (open internationally) Product Innovations (open internationally) Photographic Award (open internationally) Junior Senior Open Australia's leading source on water conservationPage 4

5 | Key Awards dates Entries open: o Monday 23rd April 2012 Entries close: o Friday 20th July 2012 Winners announced: o Friday 26th October 2012 o Gala ceremony to be held in Melbourne, Australia Australia's leading source on water conservationPage 5

6 | Australia's leading source on water conservationPage 6 1) water efficiency – showerhead research Saturation levels Giveaway or sell showerheads- test 200 Centralised research and procurement or 9 litre/min 5.5L/miin – 7.5L/min

7 | Australia's leading source on water conservationPage 7 Online competitions driving market research go to savewater.com.au 50,000 visitors/mth 100-200 surveys/day Donated prizes

8 | Australia's leading source on water conservationPage 8 Market research Question 2 If you were replacing your washing machine, which of the following would you be most likely to buy? 97% indicated that if they were to replace their washing machine they would do so with a water efficient model. Of these about a third would still prefer a top loader model.

9 | Australia's leading source on water conservationPage 9 savewater! product library and procurement Key feature of the website enables Water Corporations & Councils to refer customer product enquiries Includes WELS and Smart Water Mark and other product ratings More than 20 product categories and hundreds of products www.savewater.com.au/products Dishwasher 4.5 stars Model D3530

10 | Smart Gardening Community Service Announcements (CSAs) 4 television CSAsCSAs Valuing water' and promoting the idea of smart gardening Supported by Nursery & Garden Industry Helping communities value waterPage 10

11 | TVCs/CSAs on Water Efficiency 4 TVCs available to be branded4 TVCs Bathroom Kitchen & laundry Garden Leaks C rating Page 11Helping communities value water

12 | Video Platform Over 39 videos available for embedding in your website Hosting provided as part of your membership Videos include: TV ads Tutorials water efficiency Gardening segments PWSR video Page 12Helping communities value water

13 | Australia's leading source on water conservationPage 13 Accommodation trials & resource kits Trialed 8 hotels across Victoria with HMAA showerheads flow restrictors cistern weights cistern bags new toilets water conservation messages Average of 22% savings on the previous year (max 40%)

14 | Australia's leading source on water conservationPage 14 Mobile Displays Free use for members Online booking Product display, natural water cycle display and interactive online kiosk Two more completed 2009

15 | Australia's leading source on water conservationPage 15 savewater! ® Gardens Sustaining Gardens in Dry Times 5 Model gardens - Cottage, Formal, Subtropical, Mediterranean and Backyard Drought tolerant plant selector Smartgardenwatering.org.au Greysmart.com.au

16 | Australia's leading source on water conservationPage 16 Refill station project $1Bpa/21M pop bottled water sales Research results- reasons, products were all a bit silly- twice the price of gas, 1-3,000 times tap water Multibrands: Choose Tap, Go Tap,… 2) Valuing Water from droughts to floods to……

17 | Australia's leading source on water conservationPage 17 Focus: 9000 schools/Corporates Refill stations: $1.5k vs $6k Bottles $1.5 vs $20 Retail TV CSA campaign 2) Valuing Water

18 | Australia's leading source on water conservationPage 18 4) Partnerships eg University curriculum Mission CO2- Carbon Tradies Game Launched in March 2010 CO2 intro linkintrolink 25,000 hours ($1.8M) Engages kids online in leisure time Community Service Announcement TV campaign 15 sec TVC15 sec TVC

19 | Australia's leading source on water conservationPage 19 Mission H2O Game Mission H2O Intro gameIntrogame Up to 22,000 games per month 18,000 hours ($1.5M) Engages kids online in leisure time Community Service Announcement 30sec TVC30sec TVC

20 | Australia's leading source on water conservationPage 20 Climate Change- The Cold Hard Facts DVD 20min DVD Excellent graphics Tim Flannery testimonials Suitable for children 12+ years Website access or hard copy Other Programs

21 | Australia's leading source on water conservationPage 21 3)Innovation: EasyFill TM – Latest Water carter/hydrant system Current honesty systems dont work EasyFill - paradigm shift Customer Benefits - productivity, environment, data Utility gains: revenue, ops, live data

22 | Australia's leading source on water conservationPage 22 Commercial in confidence Comprehensive Reporting systems

23 | Australia's leading source on water conservationPage 23 3)Innovation: EasyFill TM – Water carter/hydrant system Pilot with EBMUD Potential opportunities for CUWCC 6 Months to December No. of Permits No. Reporting Usage Water Usage (ML) No. reportin g > 50kL Rainfall (mm) Revenue 2009 Pre EasyFill 3769034541007$85,935 2011 Post EasyFill 548505671961530$285,997*

24 | Australia's leading source on water conservationPage 24 Major utilities - 47c/account - 3 times leverage Smaller utilities- 55c/account- 7 times leverage Other income- 50% Fee structures.


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