1. MKT 443 STUDY The power of possibility/mkt443study.com

2. CJA 234 MART The power of possibility/cja234martdotcom
MKT 443 STUDY The power of possibility/mkt443study.com
MKT 443 Week 1 Social Media Presence Paper
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Review the final Social Media Marketing Plan assignment that is due in Week 5. Your individual assignments each week will incorporate into this plan.
Write a 1,050- to 1,400-word paper that describes the social media presence of an organization of your choice. (Note: It is suggested that you choose one organization or a competitor of an organization, which will be used as the focus for remaining assignments in this course.)

3. CJA 234 MART The power of possibility/cja234martdotcom
MKT 443 STUDY The power of possibility/mkt443study.com
MKT 443 Week 2 Top Five Social Media Platforms Worksheet
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Complete the Top Five Social Media Platforms Worksheet.
1. Select your top five social media platforms and complete the table in a total of 350 to 525 words.

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MKT 443 STUDY The power of possibility/mkt443study.com
MKT 443 Week 3 Social Media Marketing in the News Analysis
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Research news media stories and articles on social media.
Identify two news stories or articles that illustrate how consumers behave on social media and how marketers have responded to that behavior.
Cite both articles at the beginning of your paper according to APA formatting guidelines.

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MKT 443 STUDY The power of possibility/mkt443study.com
MKT 443 Week 3 Who, What, Why, When, and How Presentation
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Create a 15- to 20-slide presentation with detailed speaker notes using Microsoft®PowerPoint®, Prezi®, or OfficeMix365. This presentation should specify the Who, What, Why, When, and How for your chosen company’s social media marketing and PR strategy plan.

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MKT 443 STUDY The power of possibility/mkt443study.com
MKT 443 Week 4 Social Media and SEO Analysis
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Refer to the Week 1 Individual Assignment: Social Media Presence Paper.
Discuss the companies chosen by each individual, and select two to use for this assignment.
Identify 1-3 relevant words or terms consumers would be likely to use to search for the organization.

7. CJA 234 MART The power of possibility/cja234martdotcom
MKT 443 STUDY The power of possibility/mkt443study.com
MKT 443 Week 4 Social Media Market Plan Pitch
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Refer back to the Week 3 Individual Assignment: Who, What, Why, When, and How.
Locate your response to “What actions you would like the customer to take.”
Create a 10- to 15-slide Microsoft® PowerPoint® presentation with detailed speaker notes that will be used to pitch your marketing plan.
Identify at least two social media market influencers based on your research about your target consumer.

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MKT 443 STUDY The power of possibility/mkt443study.com
MKT 443 Week 5 Newsjack Case Analysis
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Resource: Page 385 of Ch. 22 in The New Rules of Marketing and PR.
Identify a newsjacking opportunity for an existing product or service, or research a successful newsjacking example.
Complete the following in 350 to 525 words:
§ Summarize the relevant news item.

9. MKT 443 STUDY The power of possibility/mkt443study.com