Presentation on theme: "Experience is Success…...thats our goal!. Business Analysis too.. o Precision-tune direct mail campaigns o Analyze and select a location o Consolidate."— Presentation transcript:
Business Analysis too.. o Precision-tune direct mail campaigns o Analyze and select a location o Consolidate sites o Perform market demographic studies o Align territories by drive time modeling
Business Analysis too.. o Plan advertising and media schedules o Analyze market penetration o Check on the competition o Perform crime risk analysis o And much more!
Market-based Business Problems o Where are my members? o What is my market area? o Do I have more than one store serving the same group of members? o What percentage of my customers account for x% of a clubs sales? o Area of influence?
Help create a Market Area based on number of members or sales
We Analyze Your Market Penetration see how well you are reaching your market areas
Visualize Member Draw see where your members live and which of your clubs they join
Member-based Business Problems o What is the profile of my existing members? o Where can I find more members like my best members? o Where should I target direct mail to get the most ROI for my marketing dollars spent? o Where is the best place for my new club?
We start by profiling your membership base To Find More Members Like Your Best Members...
…Then Identify Geographic Areas match the profile of your best members Block Groups in Blue Indicate Areas that Match the Profile of Your Best Customers
Precision-Tune Target Marketing and get a better ROI on your direct mail dollars and get a better ROI on your direct mail dollars
Site-based Business Problems o Where are my clubs? o What is the surrounding demographic profile? o Where are my members? o Where are my competitors? o Which stores are the most successful? o What are the dynamics/characteristics of these clubs?
We Analyze Market Demographics is your site near your ideal customers 0-22-44-6
Analyze Club Performance and Visualize Member Draw poor performing clubs could be a result of cannibalization
More Site-based Business Problems o Where are high potential areas? o What are the characteristics/ dynamics of potential new club sites? o What impact would this site have on other existing sites, and vice versa? o Can I consolidate sites without hurting member service?
We Compare Multiple New Sites viewing and analyzing demographics Evaluate sites based on proximity to preferred demographic areas
We Analyze Existing Sites and identify the competition in the area
We Analyze Prospective Sites Using Drive Time Modeling how close are your members to the site
Additional Analysis Crime Risk o Which areas have a higher crime rate? o When there are multiple sites available, which one is a lower risk? o The city and the police departments dont or wont provide crime statistics, but it is a concern...
Other Business Tasks Marketing Campaigns o Where is my target market?...By product/service? o What type of media would best reach these members? Expansion, Consolidation, & Mergers o What effect would opening/closing a facility have on the market? o Where are areas of significant cannibalization?
Product Planning Product Planning o Which services are doing well? o Which services and improvements should do well given the surrounding demographics? o Which services should be promoted based on lifestyles and demographics? o Which services and how much should be charged at each site? Other Business Tasks
Health Club Management Inc. Strike Membership Gold! o Member Profiling and Prospecting Be in the Right Place at the Right Time! o Site Analysis and Site Prospecting Know More than Your Competition! o Market Analysis Gain a Competitive Advantage with
For More Information Lou Quint Jr. 503-709-3742 Quint@healthclubmanagement.net
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