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Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 1 Introduction chyll One concept for.

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Presentation on theme: "Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 1 Introduction chyll One concept for."— Presentation transcript:

1 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 1 Introduction chyll One concept for our business Thomas Bekel Düsseldorf, 21.04.2006

2 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 2 Agenda 1.The idea chyll 1.1 Product/system 1.2 Brand name and strategy 1.3 Participating companies 1.4 Target groups 2.Ad materials and promotion 3.Calculation of prices and costs 4.Sales and profit expectations 5.Next steps 5.1 Timing schedule 5.2 Cooperation with Röhm/Degussa 5.3 Control of success

3 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 3 1.The idea chyll 1.1 Product/system ProductPCS (= Panel Connecting System) Supplier/ owner of licence Company Frank, Bad Kreuznach (Germany)

4 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 4 Product information Components Installation Possibilities Light solutions chyll secure benefits of the chyll system 1.The idea chyll 1.1 Product/system

5 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 5 Components connecting fittings Profil types: Fineline - Softline Corner joints Angle-node panels – cutted and milled/profiled Plexiglas, Trespa, Dibond, MDF... as of 6mm thickness 1.The idea chyll 1.1 Product/system

6 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 6 Installation Possibilities Free-standing Integrated Wall fastening Hanging With/without sockets With/without doorway With/without inserted floor 1.The idea chyll 1.1 Product/system

7 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 7 Light solutions a)Easy solution, cheap milk-glass lamp DIY store – for everyone, app. 15 b) Easy solution, more expensive LED-lamp – uniform illumination, different colours DIY store + Electronic trade – for everyone, app. 250 c)Complex solution specific installation via certified and specialized firm e.g. neon tube with LED control: app 1.700 1.The idea chyll 1.1 Product/system

8 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 8 chyll secure available on request security systems / alarm device with regard to museums, exhibitions etc. 1.The idea chyll 1.1 Product/system

9 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 9 Benefits of the chyll system Practical system benefits No gluing, no screwing – just slot in together etc. Easy to dismantle, highly suitable for travelling exhibitions Components can be changed and replaced as required Extremely stable and dust-proof Custom dimensions available on request Can be combined with varying materials of varying thickness Broad range of colours and surface finishes 1.The idea chyll 1.1 Product/system

10 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 10 Benefits of the chyll system Unlimited combinations Hanging Standing Fixed to a ceiling or wall Integrated in showcase systems 1.The idea chyll 1.1 Product/system

11 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 11 Benefits of the chyll system Aesthetic benefits No visible glue spot or finishing traces, such as polishing marks Ideal conditions for attractive lighting objects and designer lighting High visual attactiveness due to patented profile system in a fine, sophisticated design Recipient of the reddot design award 2005 1.The idea chyll 1.1 Product/system

12 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 12 Benefits of the chyll system Universial application Classical showcase Furniture item Lighting object or design lighting Display in advertising and POS in trade fairs and retail outlets For presenting exhibition objects in museums Private living quarters Etc. See examples 1.The idea chyll 1.1 Product/system

13 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 13 Benefits of the chyll system Cost benefits Chyll is the best alternative to glass: Averages less than 50% of the cost of individually built glass showcases 1.The idea chyll 1.1 Product/system

14 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 14 1.The idea chyll 1.2 Brand name and strategy Brand name Establishment of a new, TRK brand name Democratic vote chyll Strategy European concept Exploit synergies

15 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 15 1.The idea chyll 1.3 Participating companies European market presence 13 TRK/TKSc companies 63 locations 121 sales reps for chyll

16 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 16 chyll-distribution Switzerland France Germany BeNeLux Denmark Spain Italy Portugal Hungarian Austria 1.The idea chyll 1.3 Participating companies

17 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 17 1.The idea chyll 1.4 Target groups Traditional market development (commodities) Manufacturer Sales partner Shop fitter Construction comp. for exhibition plastics- fabricator carpenter joiner trader Investor end-consumer They offer all kinds of materials – switch to alternatives

18 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 18 Active search for new materials (unusual) IST-SITUATION Investor end-consumer (Blue-Chip-Firma, branded companies, Retail-chains) Sales partner Architect / Designer / Ad. agency Decision maker (e.g. Marketing-Manager) they look for new ideas related to shops, events, exhibitions... tendering fabricator quote Purchase Product presentation + quote Successfull market approaches

19 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 19 Agenda 1.The idea chyll 1.1 Product/system 1.2 Brand name and strategy 1.3 Participating companies 1.4 Target groups 2.Ad materials and promotion 3.Calculation of prices and costs 4.Sales and profit expectations 5.Next steps 5.1 Timing schedule 5.2 Cooperation with Röhm/Degussa 5.3 Control of success

20 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 20 2.Ad materials and promotion Overview customer mailingimagefoldercube samples + bagsconstruction guideexhibitions/trade fairswww.chyll.eu

21 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 21 customer mailings Customer mailing (Europe): 20.500 pcs; chyll-Music-CD (Europe): 3.000 pcs; quantities

22 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 22 imagefolder imagefolder (Europe): 20.000 pcs; quantities

23 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 23 cube samples + bags bags (Europa): 500 Stck cube samples (Eu): 192 pcs per sales rep and office employee = 1 bag + 1 cube sample quantities Further cube samples Special price until 30.09.06: 49,00 plus value added tax

24 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 24 cube samples + bags

25 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 25 Construction guide As and when required: File to print out quantities

26 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 26 Exhibitions/trade fairs Event 1 exhibitor: TRK (OW/König) PASSAGEN; cologne (belonging to imm 2006) timing 16. – 22.01.2006 Event 2 exhibitor: Röhm/Degussa Light & Building; FFM timing 23. – 27.04.2006 Event 3 exhibitor: RIAS A/S SFF: Skandinavische Möbelmesse timing 04. – 07.05.2006 ff.

27 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 27 www.chyll.eu CONTENTS 7 languages contacts to all participating TRK companies product/system information applications price calculation create your own chyll

28 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 28 2.Ad materials and promotion Overview quantities

29 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 29 Agenda 1.The idea chyll 1.1 Product/system 1.2 Brand name and strategy 1.3 Participating companies 1.4 Target groups 2.Ad materials and promotion 3.Calculation of prices and costs 4.Sales and profit expectations 5.Next steps 5.1 Timing schedule 5.2 Cooperation with Röhm/Degussa 5.3 Control of success

30 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 30 3.Calculation of prices and costs - costs Du mußt Geld ausgeben, wenn Du welches verdienen willst. You have to invest money, if you want to earn money. Titus Maccius Plautus

31 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 31 FrankRöhm/Degussa TRK central companies TRK BREAKDOWN OF COSTS 3.Calculation of prices and costs - costs

32 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 32 See excel-sheet for calculation No written exclusive sales rights Frank does not enter the market actively Frank has existing customers related to museums Frank does never fall below the minimum sales price TRK 3.Calculation of prices and costs - costs

33 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 33 Agenda 1.The idea chyll 1.1 Product/system 1.2 Brand name and strategy 1.3 Participating companies 1.4 Target groups 2.Ad materials and promotion 3.Calculation of prices and costs 4.Sales and profit expectations 5.Next steps 5.1 Timing schedule 5.2 Cooperation with Röhm/Degussa 5.3 Control of success

34 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 34 4.Sales and profit expectations Penetration Introductio n turnover Profit

35 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 35 Agenda 1.The idea chyll 1.1 Product/system 1.2 Brand name and strategy 1.3 Participating companies 1.4 Target groups 2.Ad materials and promotion 3.Calculation of prices and costs 4.Sales and profit expectations 5.Next steps 5.1 Timing schedule 5.2 Cooperation with Röhm/Degussa 5.3 Control of success

36 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 36 5.Next steps 5.1 Timing schedule = activity

37 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 37 integration chyll in PLEXIGLAS-Newsletter (edition: 10.000 Stck.) 5 integration chyll on PLEXIGLAS homepage (app. 15.000 visitors a month) 4 chyll product story in PLEXIGLAS- customer magazine (ed.: 20.000 Stck) 6 customer mailing: sponsoring of material (150sqm PLEXIGLAS Satinice DC) 1 cube samples: sponsoring of material (13 sheets XT transparent, 6mm) 2 Light & Building: chyll presentation (stand Röhm; 23.-27. April 06) 3 contents cooperation Röhm - TRK 5.Next steps 5.2 Cooperation with Röhm/Degussa

38 Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 38 Frank Participating companies PM-I T. Bekel 5.Next steps 5.3 Control of success


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