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Maria Braus Regino Gymnasium PrümMärz 2013Folie 1 Maria Braus The Image of the United States of America in Germany Regino-Gymnasium Prüm.

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Presentation on theme: "Maria Braus Regino Gymnasium PrümMärz 2013Folie 1 Maria Braus The Image of the United States of America in Germany Regino-Gymnasium Prüm."— Presentation transcript:

1 Maria Braus Regino Gymnasium PrümMärz 2013Folie 1 Maria Braus The Image of the United States of America in Germany Regino-Gymnasium Prüm

2 Maria Braus Regino Gymnasium PrümMärz 2013Folie 2 Questionnaire for the German students Subject: The image of the Unites States of America in Germany 1) What do you associate with USA? (Name 5 words!) ________________________________________________________________________ 2) Who is the President of the USA? ________________________________________________________________________ 3) Would you like to visit the USA? ________________________________________________________________________ 4) Name 2 cities! What are they famous for? ________________________________________________________________________ 5) What do you know about the American school system? ________________________________________________________________________ 6) Do you know German companies that produce in the US? ________________________________________________________________________ 7) Which American products do you know? ________________________________________________________________________ 8) What do you think is the USA very good at? ________________________________________________________________________ 9) Do you know American people personally? ________________________________________________________________________

3 Maria Braus Regino Gymnasium PrümMärz 2013Folie 3 Results of the questionnaire given to students of the Regino-Gymnasium Prüm http://www.regino-gym.de

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7 Maria Braus Regino Gymnasium PrümMärz 2013Folie 7 40 students of the following grades were consulted grade 8 (aged 13 to 14) grade 10 (aged 15 – 16) and grade 12 (18 years old) All students of the three grades have responded willingly and accurately to the questions.

8 Maria Braus Regino Gymnasium PrümMärz 2013Folie 8 First of all the students were asked about 5 terms and definitions which they connect spontaneously to the USA: 1.Hollywood - mentioned 22 times 2.New York - 18 x 3.Fast food - 13 x 4.Obama - 10 x 5.nature (desert, mountains, beach) – 8 x 6.big buildings – 7 x 7.Statue of Liberty – 7 x 8.Golden Gate Bridge – 6 x

9 Maria Braus Regino Gymnasium PrümMärz 2013Folie 9 Further things which were mentioned: football celebreties White House Independance Police of the World 50 states American Dream Stars and Stripes Global Player But also: abuse of weapons economic crisis offensive foreign policy earthquakes Ground Zero

10 Maria Braus Regino Gymnasium PrümMärz 2013Folie 10 All students know Barak Obama They were also asked about further current American politicians: Mitt Romney was mentioned 19 times Hilary Clinton was mentioned 12 times and Michelle Obama is well-known as First Lady

11 Maria Braus Regino Gymnasium PrümMärz 2013Folie 11 Just 2 of the polled students have been to the USA up to now Altogether 9 students have relatives in the USA 7 more students have acquaintances there and they communicate regularly 7 students have e-mail and facebook contacts to students of the same age

12 Maria Braus Regino Gymnasium PrümMärz 2013Folie 12 In contrast to the last decades of the 20th century when a lot of Americans were still on bases in Germany (especially in our region – Prüm, Bitburg, Spangdahlem, Baumholder, Ramstein …) just 2 students communicate with American citizens in their village. TV, films, internet, commercials and school teaching are the most important sources of information.

13 Maria Braus Regino Gymnasium PrümMärz 2013Folie 13 36 of 40 students ( = 90%) would be pleased to visit the USA they are interested in: 1.in the big cities (New York, Los Angeles with Hollywood) – mentioned 16 times 2.in American culture – 10 x 3.in nature – 6 x 4.in visiting friends and relatives – 5 x 5.in learning the language – 2 x

14 Maria Braus Regino Gymnasium PrümMärz 2013Folie 14 We asked the students to mention 5 cities with their special features: New York with its different sights and shopping facilities (31 x) Los Angeles with Hollywood (29 x) San Francisco (23 x), Golden Gate Bridge Las Vegas (22 x), casinos, desert town Washington DC (15 x), the Nations Capital, seat of government Miami (13 x), beach, tornadoes Chicago (10 x) cine film series, baseball, basketball Houston (2 x), space travel Dallas (1 x) Capital of Texas, basketball-teams Seattle (1 x) mountains Cities

15 Maria Braus Regino Gymnasium PrümMärz 2013Folie 15 The students know the basic terms (from nursery to university), while the categorization of the different (school)levels is not always accurate. Further information: Well-known is the marking system (A – F) sport teams are important all-day school canteen school uniforms boards in every corridor candy vendors in school buildings students walk together to their class room students are allowed to make use of their notes in exams yellow school bus exclusion from instruction up to 10 days is possible What do you know about the American school system? often mentioned

16 Maria Braus Regino Gymnasium PrümMärz 2013Folie 16 1.market leader Mc Donalds (25 x) 2.followed by Apple (18 x) 3.Coca-Cola (11 x) Restaurant Chains: Burger King (13x) Subway (7x) Starbucks (6x) KFC (2x) IT – Branch: Google (9x) Microsoft (6x) Yahoo Amazon Presence of American companies/products in Germany Fashion: Hollister (9x) Converse (3x) Nike (3x) skatebordbrands (2x) Hilfiger (2x)

17 Maria Braus Regino Gymnasium PrümMärz 2013Folie 17 Presence of American companies/products in Germany American automobile companies: mentioned 8 times Additional products which were mentioned: cookies (12 x) hot dogs (11 x) peanut-butter (5 x) barbecue-sauce (1 x) energy drinks (1 x) 1 student mentioned: military equipment

18 Maria Braus Regino Gymnasium PrümMärz 2013Folie 18 Presence of American companies/products in Germany Here you can draw the conclusion that the students knowledge of American products and companies refer almost completely to consumer goods. Please note that some fashion brands like H & M, New Yorker and Lush and especially some luxury brands like Armani, Gucci, Prada, Lacoste, Rolex … were misleadingly percepted as American brands.

19 Maria Braus Regino Gymnasium PrümMärz 2013Folie 19 Presence of German companies in the USA The presence of German companies in the USA is of course less known to the students. They mentioned: German automobile companies (22 x) Adidas (11 x) BASF (1 x) Siemens (1 x) SAP (1 x) Local companies acting on the global market were also mentioned: Streif Stihl Bitburger Gerolsteiner Grohmann

20 Maria Braus Regino Gymnasium PrümMärz 2013Folie 20 What do you think is the USA very good at? Without parameters we got the following ranking: 1.making movies and games (21 x) 2.playing American football (20 x) 3.celebreties (13 x) – singing, dancing, acting 4.other sports: baseball (10 x), basketball (7 x), rugby (5 x), golf (3 x) 5.developping software and hardware (8 x) 6.cheerleading (7 x) 7.handling firearms (6 x) 8.merchandising goods (6 x)

21 Maria Braus Regino Gymnasium PrümMärz 2013Folie 21 What do you think is the USA very good at? 9. designing fashion (2 x) 10. building muscle cars (2 x) 11. building great towns (2 x) There were also on the lists: fighting out election campaigns excessive Christmas decorations baking und 4 x American amicability and cheerfulness

22 Maria Braus Regino Gymnasium PrümMärz 2013Folie 22 Other pictures of the Regino Cloister

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25 Maria Braus Regino Gymnasium PrümMärz 2013Folie 25 Questions?


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