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Young Lions 2011 Präsentation MEDIA Sophia Dworzak & Markus Zehnal Jeder kann was tun. Wir gehören alle zusammen.

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Presentation on theme: "Young Lions 2011 Präsentation MEDIA Sophia Dworzak & Markus Zehnal Jeder kann was tun. Wir gehören alle zusammen."— Presentation transcript:

1 Young Lions 2011 Präsentation MEDIA Sophia Dworzak & Markus Zehnal Jeder kann was tun. Wir gehören alle zusammen.

2 Young Lions 2011 Präsentation MEDIA Sophia Dworzak & Markus Zehnal CAN YOU IMAGINE?

3 Young Lions 2011 Präsentation MEDIA Sophia Dworzak & Markus Zehnal TARGET ,5% – % 750 – ,7% ,7% 2. Mio = CxO

4 Young Lions 2011 Präsentation MEDIA Sophia Dworzak & Markus Zehnal How do you like my bedroom? PRINT OUT OF HOME CONCEPT Testimonial co-operation Newspapers Magazines Teasercampaign Place cardboards in front of houses Place messages at puplic spots and events i.e. Stadtpark, Graben, MQ i.e. Cigar Club, Managment Circle Provocation GUERILLA MARKETING

5 Young Lions 2011 Präsentation MEDIA Sophia Dworzak & Markus Zehnal Print Spread the word Attract new donators Benefit for donators/companies Guerilla Marketing Draw attention Let people talk about it Refer to the homepage Out of Home Contact the potential target group Transport the message Integrate homeless people Sustainability Profit of sold plastic bags for house Keep people informed about progress OUTCOME

6 Young Lions 2011 Präsentation MEDIA Sophia Dworzak & Markus Zehnal Testimonials for sustainability Guerilla Marketing for attention Out of Home for attraction and info Company Leaders for donation SUMMARY 2. Mio


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