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TRaum Gestalten... or what you can do with a cardboard box.

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Presentation on theme: "TRaum Gestalten... or what you can do with a cardboard box."— Presentation transcript:

1 tRaum Gestalten... or what you can do with a cardboard box

2 Young Lionettes 2011 Präsentation MEDIANAME: Harrer am Ruder dead end street? The Cardboard Box a board of dreams?

3 Young Lionettes 2011 Präsentation MEDIANAME:Harrer am Ruder tRaum Gestalten is about......mapping the future on a cardboard box

4 Young Lionettes 2011 Präsentation MEDIANAME:Harrer am Ruder Construction Site Seeing / Augmented Reality Game

5 Young Lionettes 2011 Präsentation MEDIANAME:Harrer am Ruder Construction Site Seeing / Augmented Reality Game

6 Young Lionettes 2011 Präsentation MEDIANAME:Harrer am Ruder Print (20%) Bezirksjournal, Bezirksblatt, Falter, FreeCards Subjects: Mapping the Future Aussicht(slos)! Pack mas! Corporate Social Responsibility Campaign with Opinion Leaders / Donation of a small percentage of deals concluded within the period of one month Open House with Testimonials Ambient (70%) Local Touchpoints Asphalt-Art, Amber Sticks Moving Vans Construction Site Seeing & Augmented Reality Installation Homepage / Online (10%) Homepage: Buying Brickstones of a Virtual House Banners on CPC Basis (Standard, Facebook, Stadtbekannt, local focus) Link of Ambient Campaign & Foursqure/Gowalla Media Planning


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