1. Email and Monthly Newsletter
BR Marketing
and Monthly Newsletter

3. Re-Engagement Email Campaign
Re-Engage Campaign
Hasn’t engaged in BR communication for the last 6 months
LinkedIn
Tradeshows
Database
Purchased List Buys
Event Lists 1
9 Days 2
9 Days 3
Hold
1,376 mass s sent to prospected clients that were unopened – Why?
Is this the right audience?
Are these the right s?
Do they know who BR is?
How do we fix this? 1 2 3

4. Re-Engagement Email Campaign
Process:
Prospective clients that we received from various list buys, online platforms, etc. will be configured into our Re-engagement Campaign. This will allow us to identify whether or not they’re active s and can be moved into our engaged audience. This 18-day campaign will offer 3 tailored pieces of content. If the individual opens the , they’ll be sent to a follow-up landing page with the relevant content. After this point, they are done with the campaign and placed into the engaged audience. If they do not open the first , they will continue through the Re-Engagement Campaign until they interact. Those who do not interact with any of the s will be placed into a hold for further evaluation.
Re-Engage Campaign
9 Days
9 Days 1 2 3
Hold 1 2 3

5. Monthly Newsletter Campaign
Process:
Prospective clients
Monthly Newsletter Campaign 1
9 Days 1 1 1 2 2
9 Days 2 2 3 3
9 Days 3 3

6. Monthly Newsletter Campaign
Process:
Prospective clients
Monthly Newsletter Campaign 1
9 Days 1 1 1 2 2
9 Days 2 2 3 3
9 Days 3 3

7. Monthly Newsletter Campaign
Support content
Footer
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Primary Content
Prospective clients
Process:

8. Level of Leads Contacted by team MQL Active Evaluation Interest
LS: 100+
MQL
LS=
Active Evaluation
LS= 41-75
Interest
LS= 1-40
Awareness
LS= 0
Re-Engage

9. Level of Leads Re-Engage LS= 0 Awareness LS= 1-40 Interest LS= 41-75
Hasn’t opened BR communications in last 6 months
Hasn’t engaged with BR communications in last 6 months
Hasn’t opened BR communications in last 6 months
Hasn’t engaged with BR communications in last 6 months
Hasn’t opened BR communications in last 6 months
Hasn’t engaged with BR communications in last 6 months
LS=
LS: 100+
Active Evaluation
MQL
Contacted by team
Hasn’t opened BR communications in last 6 months
Hasn’t engaged with BR communications in last 6 months
Hasn’t opened BR communications in last 6 months
Hasn’t engaged with BR communications in last 6 months
Hasn’t opened BR communications in last 6 months
Hasn’t engaged with BR communications in last 6 months

10. Categories of Contacts