1. RÉSULTATS 16 septembre 2009 2009

2. Méthodologie PREMIUM POPULATION 6 787 000 people « influential » Business B to B Private B to C = TOP 8% Executives non TOP 8 2 185 000 Executives TOP 8 1 472 000 Other active TOP 8 1 401 000 Inactive TOP 8 1 728 000 ACTIV target 3 657 000 EASY target 4 601 000 EASY ACTIV target 1 472 000

3. Methodologie Target EASY : 4 601 000 people living in wealthy household TOP 8 Income > 60 K/ y. TOP 5 Income > 75 000 / y. TOP 2 Income > 105 000 / y. 2 685 000 people 1 094 000 people

4. Figaro brand Leader on premium population Premium population 2009 : 6 787 000 people exept PQR66 ( = 4 328 000 people) Individuals in 000 Reading on the last 7 days for daily brands & last 30 days for other brands (magazines & internet)

5. hors marque PQR66 ( = 994 000 individus) Figaro Brand Reaches 42% of wealthy executives Cible Easy & Activ 1 472 000 people Individuals in 000 Reading on the last 7 days for daily brands & last 30 days for other brands (magazines & internet)

6. Base 100 : Target easy Le Figaro N°1 on top wealthiest households

7. 2009 : 2 685 000 individus2009 : 1 094 000 individus TOP 5% TOP 2% Easy Activ Weekly news magazines – Target easy Figaro Magazine, the news magazine of top wealthy households rank Individuals (000) Index comp. rank Individuals (000) Index comp. 1Paris-Match520 107 1Paris-Match260 131 2Le Figaro Magazine471 115 2Le Figaro Magazine259 155 3Telerama443 104 3Le Point221 141 4L'Express435 119 4L'Express217 145 5Le Point423 110 5Telerama171 99 6Le Nouvel Observateur342 99 6Le Nouvel Observateur155 110 7L'Equipe Magazine320 102 7L'Equipe Magazine149 117 8Le Monde 2250 116 8Courrier International119 138 9Courrier International238 112 9Le Monde 2110 125 10Marianne179 94 10Marianne72 93 11VSD134 105 11VSD69 132 12Valeurs Actuelles68 105 12Valeurs Actuelles31 119 Base 100 : Top 8

8. Le Figaro Magazine, leader on C-Suites executives C-Suite >10 employees 2009 : 163 000 people Individuals en 000

9. Madame Figaro, Luxury weekly women magazine Target TOP2% 2009 : 1 094 000 people Individuals en 000

10. MAIN FIGURES 2008-2009

11. Cross-media indicators 5 401 000 Daily + magazines + web Brand 3 467 000 +27.1% 4 407 000 +55.8% Daily (one week time) ++ Daily + Web + - 0.1% + 2.9% + 1.1% Evol. vs 2008 Individuals in 000 Source EPIQ - Reading on last 7 days