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RÉSULTATS 16 septembre 2009 2009. Méthodologie PREMIUM POPULATION 6 787 000 people « influential » Business B to B Private B to C = TOP 8% Executives.

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Presentation on theme: "RÉSULTATS 16 septembre 2009 2009. Méthodologie PREMIUM POPULATION 6 787 000 people « influential » Business B to B Private B to C = TOP 8% Executives."— Presentation transcript:

1 RÉSULTATS 16 septembre

2 Méthodologie PREMIUM POPULATION people « influential » Business B to B Private B to C = TOP 8% Executives non TOP Executives TOP Other active TOP Inactive TOP ACTIV target EASY target EASY ACTIV target

3 Methodologie Target EASY : people living in wealthy household TOP 8 Income > 60 K/ y. TOP 5 Income > / y. TOP 2 Income > / y people people

4 Figaro brand Leader on premium population Premium population 2009 : people exept PQR66 ( = people) Individuals in 000 Reading on the last 7 days for daily brands & last 30 days for other brands (magazines & internet)

5 hors marque PQR66 ( = individus) Figaro Brand Reaches 42% of wealthy executives Cible Easy & Activ people Individuals in 000 Reading on the last 7 days for daily brands & last 30 days for other brands (magazines & internet)

6 Base 100 : Target easy Le Figaro N°1 on top wealthiest households

7 2009 : individus2009 : individus TOP 5% TOP 2% Easy Activ Weekly news magazines – Target easy Figaro Magazine, the news magazine of top wealthy households rank Individuals (000) Index comp. rank Individuals (000) Index comp. 1Paris-Match Paris-Match Le Figaro Magazine Le Figaro Magazine Telerama Le Point L'Express L'Express Le Point Telerama Le Nouvel Observateur Le Nouvel Observateur L'Equipe Magazine L'Equipe Magazine Le Monde Courrier International Courrier International Le Monde Marianne Marianne VSD VSD Valeurs Actuelles Valeurs Actuelles Base 100 : Top 8

8 Le Figaro Magazine, leader on C-Suites executives C-Suite >10 employees 2009 : people Individuals en 000

9 Madame Figaro, Luxury weekly women magazine Target TOP2% 2009 : people Individuals en 000

10 MAIN FIGURES

11 Cross-media indicators Daily + magazines + web Brand % % Daily (one week time) ++ Daily + Web % + 2.9% + 1.1% Evol. vs 2008 Individuals in 000 Source EPIQ - Reading on last 7 days


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