1. Media Planning and strategy
Sources of media information
and characteristics of media

2. An Overview of Media Planning
television
newspapers, radio, and magazines
outdoor advertising, transit advertising, and electronic billboards.
direct marketing, interactive media, promotional products
advertising, and in-store point-of-purchase options

3. Activities developing the media plan

4. Activities developing the media plan

5. Activities developing the media plan

6. Activities developing the media plan

7. Developing the media plan

8. Where to promote?

9. Developing Media Strategies

10. Scheduling methology

11. Scheduling methology

12. Scheduling methology

13. Media Characteristics

14. Media Characteristics

15. Media Characteristics

16. Media Characteristics