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Euprera European Public Relations Education and Research in a Historical Perspective.

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Presentation on theme: "Euprera European Public Relations Education and Research in a Historical Perspective."— Presentation transcript:

1 euprera European Public Relations Education and Research in a Historical Perspective

2 Historical Perspective From 1959 to 2012: half a century of European Public Relations history From CERP to EUPRERA Facts and activities



5 1959 Foundation of Centre Européen des Relations Publiques (CERP) in Orléans (France) "On a souvent tort davoir raison trop tôt, mais on a toujours tort davoir raison trop tard".

6 1961 Second congress of International Public Relations Association (IPRA): Lucien Matrat (Code of Athens, 65) suggests to found the Conférence Internationale de lEnseignement Universitaire des Relations Publiques (CIEURP: International Conference on University Education for Public Relations) « Les relations publiques sont la stratégie de la confiance »

7 1965 International Code of Ethics (Code of Athens) Authors : Lucien Matrat, France - Guido de Rossi del Lion Nero, Italy Adopted in Athens, May 1965 by CERP and IPRA « Les relations publiques sont la stratégie de la confiance »

8 1970 Cercle Européen détude des techniques de Relations Publiques et de Communication (CEDET) emanating from CERP wants to cover all PR Education in Europe; CIEURP targeted European university programmes only.

9 1978 European Code of Professional Conduct in Public Relations (Code of Lisbon) Officially adopted at the General Assembly of CERP in Lisbon, April 16th 1978, and adopted by 18 National Associations (from 15 European Countries)

10 1980 CIEURP ceases Besides CEDET, 2 more groups within CERP: –CEDAN « Conférence Européenne des Associations Nationales de Relations Publiques » & –CEDAP Comité Européen dApplication et de Développement des Relations Publiques (CEDAP1= PR consultants and CEDAP 2= internal PR)

11 80-85 CERP aims the recognition of PR as a profession in Europe; Education is neglicted; CEDETs president is a practitioner; Stagnation of membership (about 200); First linguistic unbalance (English vs French)

12 86-89 CEDET becomes the major chapter and creates Confédération Européenne des Etudiants en Relations Publiques (CEERP – which becomes CERP Students in Nov. 89 – PRime nowadays)

13 1989 Research merges and takes its place besides Education; Spring 89: decision to organise aTeach the Teachers conference in 90 CERP conference in Brussel in parallel with conference in Ghentabout PR Research

14 1989 November 89, Strasbourg: Confédération Européenne des Relations Publiques is restructured in 3 autonomous parts: CERP Consultants (CEDAP 1), CERP PRO ( PR Officers, CEDAP 2), & CERP Education (CEDET)

15 1990 Public Relations in the future. From theorie to practice. First European Seminar for PR Teachers, Practitioners and Researchers: To teach the teachers 150 participants in the European College Launch of Newsletter & Data Review Bruges, 1-3 Nov.

16 1991 First edition of Survey of full time study programmes in Public Relations in Europe : 130 PR programmes in 14 European countries (EduInfo) Jos Willems and Joost Buysschaert discuss a project blueprint for converting the CERP's Glossary of Public Relations terms in Seven Languages (ed. M. Nally, Published by Hollis Directories) to a database that respects the rules of modern terminography

17 1993 Communication Management; The Role of Public Relations in Organisational Communication. Second European Seminar for PR Teachers, Practitioners and Researchers Prague, 6-8 May

18 1995 Nothing is as practical as a good theory. Outcome of workshops analysis: practitioners do use theories when solving communication problems but cannot identify them as theories. Under the aegis of CERP Education, the Glossary becomes: Electronic Dictionary of Communication Terminology (ELeCT). Maastricht, Oct.

19 1996 Public Relations and Culture International CERP Conference Including a Research Seminar (Theme: Corporate Social Responsibility – and Conflict) & an Education Seminar (Theme: Teaching Public Relations in the Future) Discussion: link with CERP Decision of 1 working language: English Copenhagen, Oct.

20 96-98 CERP EDUCATION becomes CERP EDUCATION AND RESEARCH (CER) CERP PRO disappears CERP Consultants less active

21 1998 CERP EDUCATION AND RESEARCH becomes European Association for Education and Research in Public Relations CERP Education Award becomes the Jos Willems Award

22 1999 European Association for Education and Research in Public Relations defines: –EBOK (European Body of Knowledge) –Co-operation with BledCom –Annual conferences (instead of every 2/3 years)

23 1999 Transnational Communication in Europe: Practice and Research. Relaunch New dynamic Transnational Communication in Europe, eds Barbara Baern – Juliana Raupp Vistas – ISBN Berlin, Oct.

24 2000 Public Relations for non-profit organisations The GA decides to become autonomous from CERP EUPRERA is born Milan, 1-2 Dec.

25 2001 Public Relations Education in Europe. Looking for new inspirations White Paper (Gerhard Bütschi) First edition of ELeCT, the Electronic Lexicon of Communication Terminology Warsaw, Oct.

26 2002 The Status of Public Relations Knowledge in Europe and around the world. EUPRERA congress in conjunction with the International PR Symposium BledCom The Bled Manifesto on Public Relations, Betteke van Ruler – Dejan Vercic ISBN x Bled, 4-7 July

27 2003 Communicating Change. Euprera Jos Willems Awards: BAchelor and MAster dissertations Talinn, 9-14 Sept.

28 2004 Public Relations and the Public Sphere; (New) Theoretical Approaches and Empirical Studies. White Paper (Günter Bentele) Second edition of ELeCT, dubbed ELeCT 2.0. Leipzig, Sept.

29 2005 New Challenges for Public Relations. Strategy: debate Statutes: new statutes approved Proceedings: New Challenges for Public Relations, Eds. José Viegas Soares - Mafalda Eiro-Gomes ISBN: Lisbon, Nov.

30 2006 Public Relations & Social Software: Meeting the challenges of Weblogs, Podcasts, Wikis and RSS. First Spring Symposium Impact of Social Media on Public Relations Stuttgart, March

31 2006 Strategic Communication in a Multi- Cultural Context Euprera: The European Forum for Innovation in Public Relations Announcement of Euprera Günter Thiele Award (PhD Award) Carlisle, 6-9 Sept.

32 2007 Social Software: a Revolution for Communication? Implications and Challenges for Public Relations, Journalism and Marketing Second Spring Symposium Ghent, March

33 2007 Interrelation between organisations and societies: responsibilities, legitimacy and its process, position of PR/communication in this perspective European Communication Monitor First Euprera Günter Thiele Award (PhD) First PhD Seminar Roskilde/Lund, Sept.

34 2008 Social media and the future of PR: New ideas, new research, new business Third Spring Symposium Brussels, March

35 2008 Institutionalising Public Relations and Corporate Communication New structure & New statutes Second PhD Seminar Third edition of ELeCT European Communication Monitor Proceedings: Institutionalising PR and corporate communication Eds. Emanuele Invernizzi, Toni Muzi Falconi, Stefania Romenti (2 volumes) Milan, Oct.

36 2009 Fourth Spring Symposium Theme: PR and Education Launch of Euprera Projects PR Education Survey: "Collecting and Profiling Public Relations Bachelor and Master programmes in Europe and beyond its boundaries" Berlin, 2-4 April

37 2009 Corporate Citizens of the Third Millenium Towards a Shared European Perspective Second Euprera Günter Thiele Award (PhD) Third PhD Seminar Bucarest, Sept.

38 2010 Fifth Spring Symposium Theme: PR - Social Media – Education Social Media Revisited: New challenges for internal communication, reputation, education and the public sector Launch of the Euprera Social Media Awards Ghent, February

39 2010 Communication in a Changing Society Fourth PhD Seminar Jyvaskyla, Sept.

40 2011 Sixth Spring Symposium Theme: PR - Social Media – Education "Beyond Online: Is Public Relations adapting, evolving … or failing?" In conjunction with EuroBlog Second edition of the Euprera Social Media Awards Lisbon, 3-5 March

41 2011 PR in a time of turbulence Third Euprera Günter Thiele Award (PhD) Fifth PhD Seminar Leeds, 8-11 Sept.

42 2012 Researching the changing profession of public relations Sixth PhD Seminar Istanbul, Sept.

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