1. Monday, November 16, 2015 Objective: Agenda: Notebook: Daily Quote:
English 9
Notebook:
None Today!
Daily Quote:
“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.
The Lorax
Objective:
Understand how to develop and support claims
Make a claim about rats, support it with evidence
Formulate a rebuttal based on your opponents argument and understand how it strengthens your own argument
Rewrite and redevelop your claim
Agenda:
“Rats” argument exercise
Focus:
Gathering Evidence
Developing Claims
YOU ARE LOOKING AT
TODAY’S TOPIC IS
WE ARE CURRENTLY HERE
Mr. McGregor
RATS – FRIEND OR FOE?
49 of 180
TEACHER

2. 1. Set-up Argument – T Chart (5min)
Using your prior knowledge, makes notes that argue that rats are useful friends or dangerous foes.
Arrange your notes in a T-chart
Pros – Positives
Cons – Negatives
Pros
Cons

3. 2. Listen and Gather Info (7Min)
Collect evidence toward both arguments as you listen
Try to suspend judgment and collect evidence for both sides
Utilize two-column note taking
Identify bias:
Do you have a story in the past that might sway your opinion?
Maybe you were bitten by a rat (Negative)
Maybe you have a pet rat (Positive)
Disease:
Contaminate
food
Good Pets:
Inexpensive

4. 3. Position Yourself (2min)
The person directly across from you is your opponent
Your desk on the other side of the room
The east side (my right) of the room is arguing for rats as helpful
The west side (my left) of the room is arguing against rats

5. 4. Caucus (5Min) Within your rows, stand up and caucus with your side
Develop your argument, sort and weigh evidence and rehearse
Note that each of you will be paired up with one person to state your case
Take notes/outline main ideas
You will need to speak for a full minute

6. 5. Face-off (2Min/1Min Each)
Match up and make your argument to your opponent
No comments or questions, but you can take notes!

7. 6. Feedback (2Min/1Min Each)
Tell your opponent their best, most persuasive, and compelling points or part of the argument
“Of everything you just said, the best point was…”

8. 7. Caucus/Planned Rebuttal (5Min)
What were the opposition’s strongest arguments and how can our side rebut?
Rebuttal: A form of evidence that attempts to contradict, weaken, or nullify other evidence provided by your opposition
This should not be a restatement of your initial argument!
It must be directed at your opponent’s main argument

9. 8. Rebuttal (2Min/1min Each)
Rebuttal with opponent
Considering their argument restate your claim taking note of their major point
Explain why, despite their claims, you still have a stronger argument

10. 9. Nuanced Claim (5Min) Brainstorm a possible new position and claim
This position should be more complex and nuanced than your last position
Nuance: a subtle difference in shade of meaning or expression
Examples:
Claim:
Now that we know that Iran is developing nuclear weapons capabilities, the US must impose sanctions on them. If the sanctions are not successful, the US should declare war in order to stop Iran from achieving its goal of weaponizing its nuclear material.
Problems:
Solution is presented too broadly
The writer over simplifies a complex issue
There is no consideration of consequences (What would happen if we declared war)
Nuanced claim:
Because we know that Iran is developing nuclear weapons capabilities, the US should consider how we might deter Iran from successfully weaponizing nuclear material. Since diplomatic negotiations have had little, if any, effect, we should examine other possible options, including sanctions, stricter enforcement of the UN’s Nuclear Non-Proliferations Treaty guidelines, and, should those options fail, cooperative military action.
This claim recognizes this is not a simple issue and calls for well thought solutions
Each group should share a possible nuanced claim

11. 10. Angling for Audience (5min)
Pro and Con teams, gather with your group
Pro Team Audience:
Hostile Audience
This audience has a bias against rats and is not pleased with your argument to save them
Con Team Audience:
Critical Audience
This audience is critical of your position. They have a natural bias that is the opposite of what you are arguing for
Discuss what evidence you would use and how you might sequence it for this particular audience

12. 11. Whole Group Debrief (5Min)
What were challenges to developing your claim and/or rebuttal?
How, if at all, did being assigned a particular audience impact your argument?
How does argument and debate relate to advertising?
What might an advertisements claim be?
How do they provide evidence?

13. Tuesday, November 17, 2015 Notebook: Daily Quote: Objective:
English 9
Notebook:
None Today!
Daily Quote:
“I think everything counts a little more than we think.”
The National
Objective:
Continue to practice writing well developed claims
Strengthen your argument with a rebuttal
Consider both sides while redrafting your claim
Agenda:
Finish “Rats” Claim Development exercise
Begin Online Ad Research
YOU ARE LOOKING AT
TODAY’S TOPIC IS
WE ARE CURRENTLY HERE
Mr. McGregor
NUANCED CLAIM & AD RESEARCH DAY 1
50 of 180
TEACHER

14. Wednesday, November 18, 2015 Notebook: Daily Quote: Objective: Agenda:
English 9
Notebook:
Sainsbury Ad Discussion
Daily Quote:
“Be excellent to each other.”
Bill S. Preston, Esq.
Objective:
Utilize research methods to locate advertisements and analyze them for content
Recognize the claim that is present in each advertisement
Locate how those claims are conveyed with both real benefits and perceived benefits
Agenda:
WNB: The Christmas Day Truce Argument
Finish Advertisement Research
Locate method of persuasion, evaluate effectiveness, and indicate most persuasive element
YOU ARE LOOKING AT
TODAY’S TOPIC IS
WE ARE CURRENTLY HERE
Mr. McGregor
ADVERTISMENT RESEARCH DAY 2
51 of 180
TEACHER

15. Thursday, November 19, 2015 Notebook: Daily Quote: Objective: Agenda:
English 9
Notebook:
None Today!
Daily Quote:
“We have guided missiles and misguided men.”
Martin Luther King, Jr.
Objective:
Begin crafting an ad campaign for a product of your creation
Utilize your modes of persuasion and advertisement techniques that we studied to convince me to purchase your product
Agenda:
Begin working on your ad campaign
Utilize your advertisement research to shape your campaign
What was the most effective?
YOU ARE LOOKING AT
TODAY’S TOPIC IS
WE ARE CURRENTLY HERE
Mr. McGregor
AD CAMPAIGN – DAY 1
52 of 180
TEACHER

16. Friday, November 20, 2015 Notebook: None Today! Daily Quote:
English 9
Notebook:
None Today!
Daily Quote:
“Keep your face always toward the sunshine – and shadows will fall behind you.”
Walt Whitman
Objective:
Utilize your modes of persuasion and advertisement techniques that we studied to convince me to purchase your product
Write a polished persuasive paragraph explaining why you choose the advertisement methods you choose.
Agenda:
Continue Ad Campaign
Utilize your advertisement research to shape your ad campaign
Due Monday
YOU ARE LOOKING AT
TODAY’S TOPIC IS
WE ARE CURRENTLY HERE
Mr. McGregor
AD CAMPAIGN – DAY 2
53 of 180
TEACHER