1. Marico Face off Partha Pratim Nirmalia, FMS Delhi
Ankit Brahma , FMS Delhi
Sandeep Tenneti, FMS Delhi
Boddu Anand Sagar, FMS Delhi

2. Marico’s Existing Model
Outbound calls goes to customer introducing brand and offer to get a sample at home by courier
Consumer opts in and the sample is delivered to the courier
Consumer uses it for 30 days and hair fall reduces
Outbound calls goes to consumer asking about the product and asks for recommendation to three loved ones and also record a personal message for them
Calls to those friend and the message is played to the friends
Address is taken from the friend and the sample is couriered
The cycle is repeated

3. Addressing the cost of servicing the sample to the customer
Segment it in to rural and urban areas in which the product is being sold
Market research on shops where the sale of hair and hair oil products is very high
Have tie ups with these kinds of shops where a customer on showing a particular coupon code gets the parachute advanced hair oil for free and also provide commission to these shops on such activities
Outbound calls goes to customer in a rural area introducing brand and offer and a offer to get a free sample at a nearby shop
Whereas for a person in urban area , an outbound call or mails to his personal id introducing brand and offer and to get a free sample at nearby shops along with the coupon attached in the mail

4. Consumer opts in and the coupon code is delivered to the mobile number in the rural areas and also to the customer in the urban areas
Consumer goes to the shop and gets the product and the activity is reported by the shopkeeper
Consumer uses it for 30 days and hair fall reduces
Outbound calls goes to consumer asking about the product and asks for recommendation to three loved ones and also record a personal message for them
Calls to those loved ones and the same cycle is repeated

5. Leveraging recommendations
Each user/customer has a unique ID number which is the coupon codes
Each hair oil bottle will also have a unique number.
User will recommend the product to other people and if those people buy a new bottle of parachute hair oil then the user will get some points.
People buying on the basis of recommendation can message their user id and bottle number at a particular number provided so that the recommender user get points
There will be different levels based on the points earn.
After reaching every level the user/customer will get certain incentives like free three months of hair oil.
Higher the level higher the incentives.