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Microsoft 2016 5/27/2018 1:55 PM BRK3179 Modernize your application’s consumer identity management with Azure Active Directory B2C Jose Rojas & Swaroop.

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Presentation on theme: "Microsoft 2016 5/27/2018 1:55 PM BRK3179 Modernize your application’s consumer identity management with Azure Active Directory B2C Jose Rojas & Swaroop."— Presentation transcript:

1 Microsoft 2016 5/27/2018 1:55 PM BRK3179 Modernize your application’s consumer identity management with Azure Active Directory B2C Jose Rojas & Swaroop Krishnamurthy Program Managers Identity Developer Platform © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2 Azure Active Directory
Microsoft Confidential NDA Only 5/27/2018 Azure Active Directory 90% of Fortune 500 companies use Microsoft Cloud (Azure, O365, CRM Online, and PowerBI) Azure AD Directories >10 M More than 750 M user accounts on Azure AD Microsoft “Identity Management as a Service (IDaaS)” for organizations. Millions of independent identity systems controlled by enterprise and government “tenants.” Information is owned and used by the controlling organization—not by Microsoft. Born-as-a-cloud directory for Office 365. Extended to manage across many clouds. Evolved to manage an organization’s relationships with its customers/citizens and partners (B2C and B2B). 33,000 Enterprise Mobility + Security | Azure AD Premium enterprise customers >110k third-party applications used with Azure AD each month >1.3 billion authentications every day on Azure AD Every Office 365 and Microsoft Azure customer uses Azure Active Directory © 2015 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3 Real Madrid Microsoft 2016 5/27/2018 1:55 PM
Seamless user experience on mobile & web apps Fully customized sign-up & sign-in pages without custom code Alleviated concerns about security, data breaches, and scalability “Azure Active Directory B2C helps us bring the stadium closer to our 450 million fans around the globe with simplified registration and login through social accounts, like Facebook, or traditional username/passwords login.” – Rafael De Los Santos, Digital Head, Real Madrid © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4 Demo Real Madrid’s app Microsoft 2016 5/27/2018 1:55 PM
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5 Azure Active Directory B2C
5/27/2018 1:55 PM Azure Active Directory B2C Cloud identity service & directory Scales to 100s of millions of users per tenant Secure and reliable Azure AD infrastructure User experience Self-service Seamless Cost-effective Low TCO compared to build-your-own and competition Developer-focused Consumer- and citizen-facing mobile and web apps Faster speed-to-market Open standards © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6 Demo Developer console Microsoft 2016 5/27/2018 1:55 PM
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7 The State of Indiana “…helped the Indiana Office of Technology solve a long standing problem with where we put citizen IDs for the different citizen facing applications. With B2C we have the ability for our Indiana residents to create a secure, easy to use and highly available ID that will allow them to safely do business with the State. Our initial deployment of B2C with the Indiana Secretary of State’s Inbiz application has been an overwhelming success allowing Indiana to generate new revenue from day 1 of go-live.” - Bryan Long, Cloud Architect, Indiana Office of Technology

8 Demo Seamless user experience Microsoft 2016 5/27/2018 1:55 PM
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9 Demo Policies Microsoft 2016 5/27/2018 1:55 PM
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10 5/27/2018 1:55 PM Sample request p=B2C_1_basic& client_id=822e9e a8b-80bd681ddb44faf6& nonce=defaultNonce& redirect_uri=https%3A%2F%2Flocalhost%3A44321%2F& scope=openid& response_type=id_token © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11 Re-usable user journeys
5/27/2018 1:55 PM Re-usable user journeys App 1 App 2 P1 (SU) P2 (SI) P3 (PE) Contoso Pharmacy Sign up Sign in Contoso Pharmacy Contoso Shopping Profile Sign out Contoso Shopping Sign up Sign in Contoso Shopping Req1 Req3 Req4 Req2 Req1: qp>&p=p1 Req2: qp>&p=p3 Req3: qp>&p=p2 Req4: qp>&p=p2 © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12 Demo Graph API Microsoft 2016 5/27/2018 1:55 PM
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13 Graph API RESTful API Use cases User object model 5/27/2018 1:55 PM
Create, Read, Search, Update & Delete local accounts OData 3.0 compliant service Use cases Migration Profile lookup & update Call center / back office apps User object model userPrincipalName signInNames creationType passwordPolicies ("DisablePasswordExpiration, DisableStrongPassword“) linkedAccount: Facebook, Facebook UserID StrongAuthentication , StrongAuthenticationPhone OtherMails Custom attributes © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14 Don’t BYO Security & privacy risks Total Cost of Ownership (TCO)
5/27/2018 1:55 PM Don’t BYO Security & privacy risks Storing credentials and PII in application databases Total Cost of Ownership (TCO) Software licensing, maintenance, and upgrade costs 24x7 operations and support staff QoS challenges High-availability and disaster recovery infrastructure Scalability (up to millions of consumers) Elastic response to demand spikes Disparate systems Unified view of the consumer across apps © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15 Pricing – Pay as You Grow
Microsoft 2016 5/27/2018 1:55 PM Pricing – Pay as You Grow Low TCO vs. competition & BYO Aligned with business objectives # of Stored User Accounts # of Authentications (i.e. tokens issued) # of Multi-Factor Authentications + optional © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16 Competitive pricing across many use cases
User/ Year $0.06 $0.13 $0.06 $0.04 $0.06

17 Is it right for you? Personas App types Industries Platforms
5/27/2018 1:55 PM Is it right for you? Personas App developers Business owners Marketing heads Customer care agents App types Consumer Citizen Industries Media eCommerce Sports Government Healthcare Autos Platforms Web iOS Android Windows NodeJS © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18 Azure AD B2B Collaboration
To B2C or To B2B ? Azure AD B2B Collaboration Azure AD B2C What is it for? IT Pros providing access to their organization’s data and apps to a partner organization & collaborators Developers working on consumer- & citizen-facing mobile & web apps Who is it for? Partner users acting *on behalf of*, i.e., as representatives or employees of their organizations Consumers and citizens acting as themselves Manageability Access reviews, verification, allowlist/denylist, etc. govern access to host application and resources Self-service: Users manage their own profiles. Discoverability Partner users are discoverable and can see other users from their own organization (subject to policy) Consumers and citizens are invisible to other consumers and citizens. Privacy and consent are paramount.

19 What’s possible now? 5/27/2018 1:55 PM
Scales to 100s of millions of identities Ecosystem of apps Unified view of user User insights Enterprise-grade identity protection © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20 Resources Docs & samples: https://aka.ms/aadb2c
5/27/2018 1:55 PM Resources Docs & samples: Service blog: Pricing: Feedback: UserVoice: © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21 Q&A

22 Identity and Access Management Sessions
5/27/2018 1:55 PM Monday 02:15: BRK2139 Protect your business and empower your users with cloud Identity and Access Management Tuesday 12:30: BRK3107 Connect your on-premises directories to Azure AD and use one identity for all your apps 02:15: BRK3225 Secure access to Office 365, SaaS, and on-premises apps and files with Azure AD and Intune 04:30: BRK3109 Deliver management and security at scale to Office 365 with Azure Active Directory Wednesday 09:00: BRK3111 Manage productivity at scale with Azure Active Directory 11:30: BRK2210 Learn how Unilever modernized IT with Azure Active Directory at the core 02:15: BRK3139 Throw away your DMZ – Azure Active Directory Application Proxy deep-dive 04:00: BRK3181 Secure your web applications with Microsoft identity Thursday 09:00: BRK3252 Use managed domain services on Microsoft Azure 12:30: BRK3182 Secure your native and mobile applications with Microsoft identity and application management 02:15: BRK3110 Respond to advanced threats before they start - identity protection at its best! 04:00: BRK3179 Modernize your app’s consumer identity management with Azure AD B2C 04:30: BRK2067 Manage access to SaaS Applications With Azure Active Directory Friday 09:00: BRK3074 Discover what’s new in Active Directory Federation and Domain Services in Windows Server 2016 10:45: BRK3108 Share corporate resources with your partners using Azure AD B2B collaboration 12:30: BRK3330 Join your Windows 10 devices to Azure AD for anywhere, anytime productivity © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23 Free IT Pro resources To advance your career in cloud technology
Microsoft Ignite 2016 5/27/2018 1:55 PM Free IT Pro resources To advance your career in cloud technology Plan your career path IT Pro Career Center Get started with Azure IT Pro Cloud Essentials Demos and how-to videos Microsoft Mechanics Connect with peers and experts Ask questions, get answers, exchange ideas Azure Solutions Get started with Azure Solutions today Azure monthly webinar series Join live or watch on-demand © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24 Please evaluate this session
5/27/2018 1:55 PM Please evaluate this session Your feedback is important to us! From your PC or Tablet visit MyIgnite at From your phone download and use the Ignite Mobile App by scanning the QR code above or visiting © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25 5/27/2018 1:55 PM © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

26 Identity and access management in the cloud
Enable business without borders Manage access at scale Cloud-powered protection 1000s of apps, 1 identity Provide one persona to the workforce for SSO to 1000s of cloud and on-premises apps Stay productive with universal access to every app and collaboration capability Manage identities and access at scale in the cloud and on-premises Ensure user and admin accountability with better security and governance Cloud-connected seamless authentication experience Single sign-on to 1000s pre- integrated apps/ Your own apps Secure remote access to on-premises apps SSO to mobile apps Support for lift-and-shift to the cloud Ease of use for end users /Integration with Office Cross-organization collaboration Any time, any place productivity with Windows 10 Support for consumer facing applications Advanced user lifecycle management Low IT overhead Monitor your identity bridge Control access to resources Safeguard user authentication Respond to advanced threats with risk-based policies and monitoring Mitigate administrative risks Governance of on-premises and cloud identities


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