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Practices and Actors of Eco-Innovation - SMEs and their Relational Asymmetries with other Actors - Demand Readiness Level (DRL) scale as new tool to Hybridize.

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Presentation on theme: "Practices and Actors of Eco-Innovation - SMEs and their Relational Asymmetries with other Actors - Demand Readiness Level (DRL) scale as new tool to Hybridize."— Presentation transcript:

1 Practices and Actors of Eco-Innovation - SMEs and their Relational Asymmetries with other Actors - Demand Readiness Level (DRL) scale as new tool to Hybridize Market Pull with Technology Push approaches PhD. Florin Paun Deputy Director Industrial Innovation, ONERA – The French Aerospace Lab TM ANR - ERANET Workshop Paris, 8 th of February 2011

2 Eco – innovation ? « Eco-innovation is the production, application or exploitation of a good, service, production process, organisational structure, or management or business method that is novel to the firm or user and which results, throughout its life cycle, in a reduction of environmental risk, pollution and the negative impacts of resources use (including energy use) compared to relevant alternatives » (Kemp und Pearson, 2008, Final report MEI project about measuring eco-innovation. Innovation = Successful Exploitation of a New Idea (von Hippel) Eco-Innovation- Innovation + reducing the use of resources Economically and Environmentally Sustainable What about Social Sustainability ?! e.g. Is the Wind Energy Business Model sustainable by subsidies (for ever) or by the right price on the CO2? … or the Photo Voltaic for individuals in France (taxes reduction + solar kwh pricing) … why not solar pricing for renewable fuels (made from recycled CO2 + electrolysed H2 with solar electricity) in spite of stocking CO2 ?! (Paun, F., 2010 Sustainable CO2 Integration) © - Florin Paun, 2011 (Ce document et linformation contenue sont la propriété de Florin Paun. Toute reproduction est interdite sans laccord de lauteur.) ANR - ERANET Workshop, Paris, 8 th of February 2011

3 Innovation models Linear Process focused on individual process, activities or components concept (Schumpeter) entrepreneur as driving force (Myer, Freeman) R&D push (Abernathy, Utterback) User (Lead) as Innovator (von Hippel) Co-innovation (Shapiro) Integrated and Systematic Process coordination and relationship between participants (Hardy, Iansiti, Chen) innovative management (Tucker) – R&D + others/ organizational, systematical, continual opportunism/ every member involvement TOTAL INNOVATION MANAGEMENT – 3 Totalities Model (Xu) All elements All individuals All domains, time, spaces Existing mechanisms must facilitate bridges Inter and Intra Totalities to create a complete cycle Innovation Occurrence Importance of the Helicopter View - Build at each level an ideas receptive system - Identify barriers build facilitating bridges © - Florin Paun, 2011 (Ce document et linformation contenue sont la propriété de Florin Paun. Toute reproduction est interdite sans laccord de lauteur.) ANR - ERANET Workshop, Paris, 8 th of February 2011

4 A practical guide to innovate? - The importance of a highly collaborative process - Identifying barriers mostly related to asymmetries between actors but also structural role of regulators - Building « bridges » inter and intra of each of the 3 totalities - favour the « good merits » and banish the « bad merits » (Stiglitz, Scott) - compensate or reduce the identified existing asymmetries To eco-innovate + measure the effects on the resources (material and immaterial): good merit To Sustaining the eco-innovation system + measure the social impact (good merit) All the actors and domains could be part of eco-innovation processes © - Florin Paun, 2011 (Ce document et linformation contenue sont la propriété de Florin Paun. Toute reproduction est interdite sans laccord de lauteur.) ANR - ERANET Workshop, Paris, 8 th of February 2011

5 5 Time 2 market – Complexity Barrier Industrial Groups to innovate?! SMEs? Disruptive, Radical, Incremental? Time to Market Product Complexity (Costs) Research Results Bio-genetics Pharmacy Aerospace and Defence Automotive Software Development Information and Telecommunication Agro-food Industries Chemistry and Oil Electronics Main Industrials innovation limit SMEs innovation follow-up limit Start-up innovation follow-up limit R Stephan Université Technologique de Compiègne (Multi) National Strategic Program Support SMEs – good vectors for technology demonstration in all domains Disruptive/Radical Innovation Get out of its sector, addressing new domains © - Florin Paun, 2011 (Ce document et linformation contenue sont la propriété de Florin Paun. Toute reproduction est interdite sans laccord de lauteur.) ANR - ERANET Workshop, Paris, 8 th of February 2011

6 I I I I I I I Technology Readiness Level: PROCESS AND ACTORS Need for Collaborative Tools Public Research Carnot Institutes Some Public R&D mainly Carnots SME Market Actors SME with Development Offices SME with R&D capacities Time R & T R & D IndustrialisationCommercialisation Distribution Promotion Investment in R&T Death Valley Equity Gap First Sales + SMEs to do demonstrators ? How? Strong existing Asymmetries ANR - ERANET Workshop, Paris, 8 th of February 2011 © - Florin Paun, 2011 (Ce document et linformation contenue sont la propriété de Florin Paun. Toute reproduction est interdite sans laccord de lauteur.) Dedicated Structures ASSYMETRISES MANAGEMENT during the whole process: Financial Risk A Cultural A. Technology A.

7 Example: Onera– Tech SMEs Charter Develop the collaboration between Onera and the SMEs by : Favouring the acces of the SME to the aerospace R&D results, Presenting an innovative offer to the industrial groups, (TRL 6-7) Enhancing the opportunities for the Oneras R&D results to reach the market © - Florin Paun, 2011 (Ce document et linformation contenue sont la propriété de Florin Paun. Toute reproduction est interdite sans laccord de lauteur.) ANR - ERANET Workshop, Paris, 8 th of February 2011

8 Partnership topics Collaborative R&D contracts : - addressing all type of private or public R&D call for tenders, all domains, all times, all markets (geographical); - all configurations - supplier or associate - envisaged; - IP co-sharing based on related contributions Studies/expertise for the SME : - directly financed by the SME - Oneras support for public innovation finance - expertise : RDT, CREATI (PARTECH) and regional actors DRIRE, CRITT… - R&D : OSEO, ADEME (energy), la DGA-PME (Defence or Dual projects)… Product / Tech Demonstrators Developpement in Risk and Benefice Sharing : - ONERAs contribution carried on Risk sharing basis Oneras ROI based on commercial exploitation by the SME Technology or Knowledge Transfert Agreements : - licensing taking into account the treasury specific need for a SE or a Start-up Scientist migration from Onera to the SMEs development team : © - Florin Paun, 2011 (Ce document et linformation contenue sont la propriété de Florin Paun. Toute reproduction est interdite sans laccord de lauteur.) ANR - ERANET Workshop, Paris, 8 th of February 2011

9 9 Early Stage Results with SME / Start-ups Wind Lidar EM Synthetic environment bio-medical Prosthesis in Porous Ti Accelerometers MEMS UAV landing Medical Imagery Wireless Home Distress Surveillance NHEOLIS Individual Wind Mills LASER Interferometer Life Science Microscopy Fogale nanotech Thin Layers Capacitive Sensors Acoustic Signature Software for Targeting and Scoring System Pressure Sensitive Paintings See and Avoid System US machining ONERAs software Crack propagation monitoring device Keopsys Keopsys LASERS © - Onera, 2009, Ce document et linformation contenue sont la propriété de lONERA. Toute reproduction est interdite sans laccord de lONERA.

10 Conclusion – Need to change the reference system! Towards a « HYBRIDISATION of MktPull vs TechPush approaches » (Paun, F., 2010) What is the TRL level - Customer Voice are sunken inside the TRL scale an our minds are Technology Push driven. - Why not referring to a scale related to the Degree of Maturity for the Expression of a Need by a customer on a given market including the lead markets for eco-innovation? - Why not define this scale and plot it in a reverse manner related to the classic TRL scale? Ask for Projects which are searching for this matching on Eco-Innovation Lead Markets DR Level Description for the Demand Readiness Level (Paun, F., 2011) Description TRL levelTR Level 1Occurrence of a Feeling of something is missing on the market 2Identification of a specific needMarket certification and sales authorisation 9 3Identification of the expected functionalities for the new Product/Service Product Industrialisation8 4Quantification of the expected functionalitiesIndustrial Prototype7 5Identification of the systemic capabilities (including the project leadership) Field demonstration for the whole system 6 6Translation of the expected functionalities into needed capabilities to build the response Technology development5 7Definition of the necessary and sufficient competencies and resourcesLaboratory demonstration4 8Identification of the Experts (R&T) possessing the competenciesResearch to prove feasibility3 9Building the adapted Research Projects to find answers to the expressed need on the market Applied research2 Fundamental research1 © - Florin Paun, 2011 (Ce document et linformation contenue sont la propriété de Florin Paun. Toute reproduction est interdite sans laccord de lauteur.) ANR - ERANET Workshop, Paris, 8 th of February 2011


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