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© Fraunhofer-Institut für Angewandte Informationstechnik FIT Success Stories
© Fraunhofer-Institut für Angewandte Informationstechnik FIT Social Enterprise Tools. Beipiel Sun..Social Enterprise Tools. Beipiel Sun.. (Matthias Müller- Prove) slides
© Fraunhofer-Institut für Angewandte Informationstechnik FIT Socialtext Success Stories "We knew we needed a whole new kind of Intranet. Instead of a traditional, rigid document repository, we needed a tool that would enable consultants and researchers to interact with each other flexibly. Most importantly, it had to be incredibly easy to useboth to contribute and to find what you need at a moments notice." "We had pretty much 100% unanimous adoption from the researchers within a month. They took to it like gangbusters. They wholeheartedly adopted it. The level of enthusiasm around Socialtext was stunning." Bill Hopkins, Director of Operations, Egon Zehnder International Once people saw what they could do with Socialtext, each business unit started their own social software revolution. Steve Brewer, Customer Connection Mgr. & Systems Integration, FONA Int.
© Fraunhofer-Institut für Angewandte Informationstechnik FIT Jive Success Stories (1) Jive spread simply through word of mouth, and now we have nearly 20,000 users. It never came to my mind to push employees to use the solution. If employees find it useful, it will grow on its own. Thomas Endres – CIO, Lufthansa Engage allows the company to work virally, to have a freedom of exchange that no other mechanisms will allow. It liberates people to act as a virtual team where and when necessary. Ben Verwaayen – CEO, Alcatel - Lucent
© Fraunhofer-Institut für Angewandte Informationstechnik FIT Jive Success Stories (2) One of the companys core strengths is the expertise of our people. Being fit to compete requires that we remove all time and distance barriers from our globally dispersed teams in order for them to collaborate efficiently and effectively. Agostino Galvagni – COO, Swiss – Re We see Jive as the perfect tool to help us drive collaboration between members, and we look forward to extending our community success with our partner organizations around the world. Daniel-Robert Gooch, Director of Communications, Canadian Airports Council
© Fraunhofer-Institut für Angewandte Informationstechnik FIT Enterprise 2.0 Success Stories Ross Dawson (2009) in Implementing Enterprise 2.0 identified 4 key benefits to an organisation of adopting Enterprise 2.0 Productivity and Efficiency Reduction of Improving search Increase transparency Staff Engagement Better updates Inclusion of digital natives Tracking and sharing information Employer feedback Knowledge Transparent information sharing Call time reduction based on wikis Reputation
© Fraunhofer-Institut für Angewandte Informationstechnik FIT Productivity and Efficiency MWW GroupMWW Group - One of the USs top 10 PR companies adopted a wiki for communicating on projects, tracking media and integrating new media services – Success in reducing the use of in the organisation IBMIBM – spent $700k tagging content across the Enterprise as an alternative to traditional search – Success when the average employee saved 12 seconds on average on search resulting in at least $4.5million in savings per year Specialised BicyleSpecialised Bicyle – collaborate internationally with smartsheet.com – Success in introducing a global collaboration tool to increase transparency in projects
© Fraunhofer-Institut für Angewandte Informationstechnik FIT Staff Engagement Avenue A | RazorfishAvenue A | Razorfish – staff internet is a wiki – Success in keeping fellow workmates updated with the Latest info in a dynamic environment Wachovia BankWachovia Bank – provided all 120,000 employees access to wikis, blogs and social profiles – Success in providing the newest generation of employees with a voice in the company Lockheed MartinLockheed Martin – releasing a proprietary social media tool under an open source license – Success in increasing employee ability to track and share information in a increasingly virtual work environment OracleOracle – Idea Factory – created to share ideas across the whole organisation – Success in generating excitement in applying 2.0 concepts to the workplace McDonaldsMcDonalds - a real time blog and feedback Awareness platform available once a week for employees – Success in allowing employees regular feedback and access to a senior executive
© Fraunhofer-Institut für Angewandte Informationstechnik FIT Knowledge Novell Novell – uses wikis in a variety of ways across their enterprise for projects, events, logistics and conversation – Success in collaborating globally and many teams can not imagine doing their work without wikis Torontos Mount Sinai HospitalTorontos Mount Sinai Hospital – found that staff were finding it difficult to undertake training in traditional ways XM RadioXM Radio – transferred desktop functions to a collaborative application – Success in transparently sharing information quickly and collaboratively iConcertina.comiConcertina.com – provides online digital communications and custom web tools – Success in adopting social bookmarking across 3 continents to share and store references Communications Data Services Communications Data Services – a data management service company established a wiki to inform employees of protocols for subscriber enquiries – Success in call time reduction, and reduction in sales and marketing contacts due to availability of information
© Fraunhofer-Institut für Angewandte Informationstechnik FIT Reputation Bridgespan GroupBridgespan Group – a nonprofit management and recruiting service for the nonprofit sector – Success in establishing a blog to recruit and connect with senior leadership talent via videos, articles and comments Serena Software Serena Software – allows staff 1 hour per week on Facebook – Success in improved recruiting drives, employee retention and customer relationships Novartis Novartis – a Swiss drug maker released its data on the internet, whilst retaining intellectual observations – Success in building community and gaining insight into the global research community Coca ColaCoca Cola – an out of work actor and his friend started up a Coca-Cola fan page – Success in letting the fans create and maintain content – 3.6 million friends agree Citrite.orgCitrite.org – an unofficial blog developed by an employee of Citrix Systems – Success in fostering relationships within the communities in which they operated Redbull.comRedbull.com – established a facebook account – Success in gaining acceptance in the targeted demographic ( 1.1million fans)
© Fraunhofer-Institut für Angewandte Informationstechnik FIT Erfahrungen von IBS The key decisions Not making an existing intranet act social – use the window of opportunity and take the full advantage of Enterprise 2.0. Launching the principle – not the new intranet. The challenges Raise the percentage of contributors from 15% - this is commonly done with viral marketing, calling to interact and the oldest medicine in the world - endurance. The surprises The management approach through the Blog-O – a perfect way of creating a close relationship regardless of the title on your business card, their ear to the ground. ahlberg-scraps-the-intranet#toc6
© Fraunhofer-Institut für Angewandte Informationstechnik FIT Enterprise 2.0 Success Factores (http://www.cio.com/article/120850/How_CIOs_Can_Introduce_Web_2.0_Technologies_into_the_Enterprise_) Sell the benefits of Enterprise 2.0 to management. Understand how IT can benefit from Enterprise 2.0. Do your homework on tools and platforms. Make sure youve covered your bases. Find (or be) an Enterprise 2.0 champion. Keep tools simple, and allow openness. Realize the world of Enterprise 2.0 is the world of perpetual beta. (products are never finished)
© Fraunhofer-Institut für Angewandte Informationstechnik FIT Success criteria: Individual values, Flexibility & Ease of Use Speed and flexibility Cook reports that from his experiences employees are much more forgiving if they get a solution with a few rough edges, if they get it quickly and it does the job. Ease of use Enterprise Social Software implementations should be easy to use, in a way that can be launched virally using word of mouth without a complex communication and training programme. Demand driven In contrast to often existing top-down approaches for the procurement and deployment of new software solutions for the company, successful introductions can be built to respond to specific requests from end users, without considering just mere experiments. This can of course pose new challenges for traditional organizational IT departments and strategies for procurements, implementation and sustainable management of solutions. Individual value Judging from his case analyses, Cook reports that one of the key factors in achieving success is the fact that the value to be created to the individual employee was put first and foremost in the design of each system. Organizational value came second and in fact only came at all as a results of putting employees first. Cook, Niall (2008) Enterprise 2.0. How social software will change the future of work. Gower Publishing: Burlington.
© Fraunhofer-Institut für Angewandte Informationstechnik FIT How do you fit to this blueprint? (http://www.flickr.com/photos/ttnk/ /)
© Fraunhofer-Institut für Angewandte Informationstechnik FIT The six Enterprise 2.0 elements of McAfee (2006)
© Fraunhofer-Institut für Angewandte Informationstechnik FIT Netzwerke: Stärke und Systemwirkung Tie Strength Potential Benefits Technology Example What is Emergent? Strong Collaboration, Productivity, Agility WikiDocument Weak Innovation, Non- redundant information, Network bridging Social Networking Software Information Potential Efficient search, Tie formation BlogosphereTeam None Collective Intelligence Prediction MarketAnswer
© Fraunhofer-Institut für Angewandte Informationstechnik FIT Zusammenfassung Enterprise 2.0 als neues Prinzip – nicht als das neue Intranet oder das erweiterte Intranet Enge Beziehung zum Management unabhängig vom Titel auf der Visitenkarte. Bottum up approach – no planned introduction Schnelligkeit und Flexibilität Ease of Use Anforderungsgesteuert Individual value vs. organisational value ahlberg-scraps-the-intranet#toc6
© Fraunhofer-Institut für Angewandte Informationstechnik FIT Effekte Reduktion Verbesserte Suche Besser Transparenz und Information Schnellere Updates Inclusion of digital natives Tracking and sharing information Employer feedback
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