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3 Methodology Microsoft Computing Safety Index Measure of 22 individual protective behaviors Multivariate analysis grounded in factor analysis Groups.

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Presentation on theme: "3 Methodology Microsoft Computing Safety Index Measure of 22 individual protective behaviors Multivariate analysis grounded in factor analysis Groups."— Presentation transcript:

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3 3 Methodology Microsoft Computing Safety Index Measure of 22 individual protective behaviors Multivariate analysis grounded in factor analysis Groups and weights protective behaviors into three tiers, with multiple components in each tier Foundational: Actions in this tier are considered the most basic yet critical precautions a user can take to help safeguard the health of his or her PCs, laptops, and other devices. These include: An up-to-date, genuine operating system (Windows Vista or newer) Firewall turned on Up-to-date anti-virus protection Using auto-updates for software Using only secure wireless networks Technical: Actions in this tier suggest a higher level of technical sophistication, as well as a heightened degree of behavioral awareness. These include: Limiting ones ability to be tracked: including using in-private browser settings, otherwise limiting traceability, including deleting cookies, and editing entries Actively managing on-line presence, including searching for ones self online and editing data found there or using services to edit on-line data Using a VPN Managing social networking: including using privacy settings on social networking sites, using gamer tags and screen names that are not ones actual name, and taking steps to limit information about ones self on social sites Behavioral: Actions in this tier require an increased degree of user vigilance to combat socially engineered risks. These include: Creating unique and strong passwords Looking for HTTPS for online transactions and otherwise limiting their activities to trustworthy sites Educating themselves about on-line reputation and identify theft, as well as learning ways that identity theft can be prevented or corrected Taken together, this index provides a snapshot of consumer protective behaviors that can be compared across geographies, types of consumers and time.

4 4 Methodology Microsoft Mobile Safety Index Modeled as an addition to the original index, measure of 14 protective behaviors when using mobile devices Multivariate analysis grounded in factor analysis Groups and weights protective behaviors into three tiers, with multiple components in each tier Foundational: Actions in this tier are considered the most basic yet critical precautions a user can take to help safeguard the health of his or her mobile devices. These include: Install mobile anti-virus software and keep it up-to-date Install software updates on mobile device as soon as they are released Use PIN or password to lock the device Technical tools: Actions in this tier suggest a higher level of technical sophistication, as well as a heightened degree of behavioral awareness. These include: Location capabilities: includes turning location tracking on/off, being selective about sharing information with people, organizations, and apps, and reviewing location and privacy settings in social media accounts Avoiding use of open Wi-Fi connections with the mobile device Downloading and using only apps from trusted sources Behavioral: Actions in this tier require an increased degree of user vigilance to combat socially engineered risks. These include: Social Savvy: Being selective about what to text, who to text, and who to give personal phone number to Exercising care when physically handling the device Avoid clicking on dubious links or ads when on the mobile device

5 Interpreting the Index

6 6 Countries Included Number of Respondents in Each Country AustraliaBelgiumBrazilCanadaChinaEgyptFranceGermanyIndiaIndonesia 527525531540530510536537563526 JapanKoreaMalaysiaMexicoRussiaSingaporeSpainTurkey United Kingdom United States 528537519523 529532534530540

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8 In 2012, consumers from 20 countries in Africa, Asia, the Middle East, North America and South America scored 34 out of 100 possible points on the Microsoft Computer Security Index. While many consumers are actively protecting themselves online, they could still be doing more. The highest scores were seen in Singapore (42), Malaysia (40), Australia (39) and Canada (39), while consumers in France (29), Germany (29), Korea (27), and Japan (23) were not as proactive. For the five countries that were surveyed in both 2011 and 2012, Brazil, France, Germany, the United Kingdom and the United States, results remained mostly consistent. France (29.5, +4.2) and the United Kingdom (38.6, +4.2) recorded moderate increases while the other three countries, Brazil (37.3), Germany (29.2) and the United States (36.6), remained within 2 index points of last years results. When looking for patterns, the countries can be classified into four groups. The groups differ by how well consumers protect themselves, how many problems they experience, and how they assess the dangers they face when online. Consumers in Group 1 score low on all portions of the index, but experience only low to moderate levels of problems when online. They are less concerned about the harm they could face online, and are therefore less active when it comes to staying safe online. This group includes Korea, Japan, Russia and Spain. Consumers in Group 2 do fairly well on technical and behavioral safeguards, but lack in foundational behaviors. This lack of foundational steps hurts them, as consumers in this group experience more problems when online. Yet, they are not particularly concerned about the threats they may face. This group includes China, Egypt, India, Indonesia, Malaysia and Turkey. Consumers in Group 3 do well on foundational behaviors, but complete technical and behavioral steps less actively. They tend to experience fewer problems but are nevertheless greatly concerned about the threats they may encounter online. This group includes Belgium, France and Germany. Consumers in Group 4 are the most proactive as they complete technical, behavioral, and foundational steps actively. Overall, they tend to experience fewer problems but nevertheless remain vigilant about the dangers they may encounter online. This group includes Australia, Brazil, Canada, Mexico, Singapore, United Kingdom, and United States. 8 Key Findings

9 In general, consumers could take protective steps more regularly. Fewer than half complete even such foundational computer protection tasks as installing software updates or keeping an anti-virus protection current at least monthly. The most common computer threats are fraudulent emails asking for personal information or indicating a virus was detected, as well as actual instances of viruses, bots, ad- or spyware on the consumers computer. A second index measuring mobile behaviors, the Microsoft Mobile Security Index (MMSI) was added this year and yielded an average score of 40 out of the 100 points among the 20 countries included in the study. The higher average compared to the existing computer-based index (+6 index points) is driven mainly by the Technical + category where consumers receive an average of 15 points compared to 9 in the computer-based index. Careful use of location-tracking capabilities increases the scores for many consumers in this category. Points are allocated for turning location tracking on/off, being selective about sharing information with people, organizations, and apps, and reviewing location and privacy settings in social media accounts regularly. While many consumers could be more proactive in protecting their mobile devices, if a step needs to be taken repeatedly, they are at least more likely to do so on their mobile device than they are on a computer, likely driven by the more constant engagement with their mobile device than their PC. 9 Key Findings – Contd

10 10 20-Country Average: 2012 MCSI – 34 points Microsoft Computing Safety Index Global Benchmark Social network privacy settings, take steps to limit info shared 3 Choosing reputable sites, https 3 Strong passwords 3 Educate self about identity theft, reputation 5 Use service to edit online info, search to manage info 3 Hide computer ID/ in-private browse, edit/delete info 3 Updates Auto or regular manual 2 Anti-virus Maintain up-to-date 3 Firewall Turn it on; leave it on 2 Secure Wireless Networks 2 Up-to-date, genuine version of Windows (Win 7 or Vista) – 5 Proactive involvement in protecting self online Q160. The list below details some of the ways people protect their security, privacy and personal safety from online risks. Which, if any, of these do you do? [MCSI Index Points]

11 11 Microsoft Computing Safety Index Country Benchmarks Q160. The list below details some of the ways people protect their security, privacy and personal safety from online risks. Which, if any, of these do you do? [MCSI Index Points] Higher than averageLower than average Grand Total JapanKoreaSpainRussiaChinaTurkeyEgyptIndiaIndonesiaMalaysiaGermanyFranceBelgiumMexico United States Brazil United Kingdom CanadaAustraliaSingapore Group 1 (Lo-Lo)Group 1 (Lo-Lo)Group 2 (Hi-Lo)Group 2 (Hi-Lo)Group 3 (Lo-Hi)Group 3 (Lo-Hi)Group 4 (Hi-Hi)Group 4 (Hi-Hi) Responses 1062 0 528537532523530534510563526519537536525523540531530540527529 MCSI Total34.323.327.131.332.932.633.533.6 364029.229.534.835.936.637.338.639.139.342.1 Behavioral (Net)10.86.28.39.69.511.111.711.812.31414.47.67.7911.111.31211.81211.813.3 Strong passwords3.11.82.72.63.73.22.93.33.13.7 2.62.22.73.93.52.73.63.83.53.7 Reputable sites3.11.52.232.533.72.6 3.13.52.93.53.73.63.33.53.73.5 3.4 Educate self4.62.93.543.35566.67.27.12.21.92.73.64.65.94.44.7 6.2 Technical + (Net)9.34.26.98.59.89.58.7109.61112.26.97.28.910.59.110.79.310.2 12.4 Hide comp ID2.71.22.12.42.53.12.7 2.63.23.42.21.92.33.12.73.42.93.233.7 Edit online info3.11.42.62.92.83.63.14.63.94.14.82.32.12.83.42.63.62.52.62.84 Social network privacy3.41.62.33.14.52.82.92.73.13.842.43.13.84 3.744.3 4.6 Foundational (Net)14.21311.813.213.61213.111.7 10.913.414.814.616.814.316.114.517.616.917.416.5 Firewall2.32.12.921.52.71.92.21.51.91.72.72.62.922.5 2.82.92.72.5 Anti-virus2.62.3 2.23.321.92.62.12.32.42.72.42.62.532.73.233.12.8 Software updates2.21.61.91.73.11.71.91.81.71.51.72.32.52.92.12.72.22.82.932.4 Secure wireless2.21.31.82.21.42.82.71.42.11.62.62.21.42.52.72.422.82.32.73.3 Up-to-date Windows4.95.7354.22.94.73.74.33.654.95.75.85.15.65.25.95.8 5.4

12 12 Microsoft Computing Safety Index 2012 to 2011 Comparison Q160. The list below details some of the ways people protect their security, privacy and personal safety from online risks. Which, if any, of these do you do? [MCSI Index Points] Letters indicate statistical significance at 95% interval. Among the five countries also surveyed in 2011, MCSI scores stayed largely consistent year over year Current Windows adoption grew in all five countries, but in Brazil and Germany, the resulting increase was offset by less diligence in following behavioral steps BrazilBrazilFranceFranceGermanyGermanyUKUKUSUS 2012201120122011201220112012201120122011 (A)(B)(C)(D)(E)(F)(G)(H)(I)(J) Responses 531159536151537167530165540172 MCSI Total 37.33829.5 D25.329.230.838.6 H34.436.635.1 Behavioral (Net) 1214.4 A7.77.37.69.9 E11.812.211.313.3 I Strong passwords 2.73.22.21.92.63.4 E3.63.93.53.7 Reputable sites 3.54.1 A3.532.93.5 E3.73.83.33.7 Educate self 5.97.1 A1.92.42.23.1 E4.44.54.65.9 I Technical + (Net) 10.711.57.27.16.98.29.38.29.18.7 Hide comp ID 3.44.11.922.22.72.92.82.72.9 Edit online info 3.632.1 2.32.62.5 H1.82.6 J1.6 Social network privacy 3.74.3 A3.12.92.42.943.63.84.2 Foundational (Net) 14.5 B12.114.6 D10.914.8 F12.617.6 H1416.1 J13.1 Firewall 2.52.92.62.32.73.2 E2.82.72.52.6 Anti-virus 2.72.82.4 2.73.1 E3.2333.3 Software updates 2.22.82.5 2.32.8 E2.83.32.73.1 Secure wireless 22.11.41.22.21.92.82.72.4 J1.6 Up-to-date Windows 5.2 B1.45.7 D2.44.9 F1.65.9 H2.35.6 J2.5

13 13 Four Groups Emerge X axis denotes technical and behavioral safeguards based on MCSI score. Those who exhibit them react to and mitigate risks. Y axis denotes foundational behaviors based on MCSI score. Those who exhibit them regularly avoid risks.

14 Q161. And how often do you perform the following actions? Letters indicate statistical significance at 95% interval. Protective Steps Taken At Least Once a Month Except for easy-to-finish foundational options, consumers do not complete protective steps regularly

15 15 Problems Experienced In Past 6 Months Q150A. When was the last time you personally experienced any of these privacy, security or safety threats? Letters indicate statistical significance at 95% interval. Malicious emails and various infections (virus, spyware, adware) are the most common threats everywhere Consumers in Group 2 (Turkey, Egypt, China, Malaysia, India, Indonesia) had the most problems, 5.3 on average, while those in Group 3 (Belgium, Germany, and France) had the fewest, 3.1 on average Q150A. When was the last time you personally experienced any of these privacy, security or safety threats? Letters indicate statistical significance at 95% interval.

16 16 Problems Experienced – YoY Comparison In Past 12 Months Among countries surveyed on both 2011 and 2012, consumers report more online threats, compared to last year Email providers searching for keywords and phishing emails seem notably more common than in 2011 In Brazil and Germany, the overall threat level seems higher as consumers report increases in a variety of different threats Q150. (2011) Which of these, if any, have you or people you know experienced in the last 12 months?/ Q150A. (2012) When was the last time you personally experienced any of these privacy, security or safety threats [in past year] ? Letters indicate statistical significance at 95% interval.

17 17 Problem Assessment Seen as Extremely Harmful Q151. And thinking about the possible consequences of each of these items, how much of a threat do you perceive them to be? Base: Those who experienced threat in past 6 months.Letters indicate statistical significance at 95% interval. Those who take a more active approach to protecting themselves (groups 3 and 4) do so because they perceive the online environment as more threatening, with virus infections and stolen passwords as the biggest perceived threats In general, consumers in groups 3 and 4 whose countries tend to have older populations are most concerned about threats

18 18 When Protective Steps Are Taken Q162. Thinking about some of the threats you recently experienced, when did you take actions to address them? Base: Those who experienced threat in past month. Consumers are most proactive in countering threats from viruses, bots, adware and malware. Many are also very vigilant in protecting their reputation online. Q162. Thinking about some of the threats you recently experienced, when did you take actions to address them? Base: Those who experienced threat in past month.

19 19 Microsoft Computing Safety Index Detailed Figures for Index Factors – Groups 1 and 2 Q160. The list below details some of the ways people protect their security, privacy and personal safety from online risks. Which, if any, of these do you do?

20 20 Microsoft Computing Safety Index Detailed Figures for Index Factors – Groups 3 and 4 Q160. The list below details some of the ways people protect their security, privacy and personal safety from online risks. Which, if any, of these do you do?

21 21 Microsoft Mobile Safety Index Global Benchmark among Mobile Device Owners Apps from trusted sources 2 Care in handling 1 Social savvy 10 Avoid dubious links 2 Avoid open Wi-Fi 2 Location capabilities 10 Use PIN on device 3 Anti-virus 6 Software Updates 4 Proactive involvement in protecting self on mobile device 20-Country Average: 2012 MMSI – 40 points Q165. This second list details some of the ways people protect their security, privacy and personal safety from online risks while on a mobile device. Which, if any, of these, do you do?

22 22 Microsoft Mobile Safety Index Country Benchmarks Q165. This second list details some of the ways people protect their security, privacy and personal safety from online risks while on a mobile device. Which, if any, of these do you do? Base: Own smartphone or tablet. Higher than averageLower than average Consistent with the theme from the main computer index, consumers in Korea and Japan are also less vigilant about mobile security while those Indonesia, Mexico and Brazil are much more proactive Grand Total JapanKoreaSpainRussiaChinaEgyptIndiaMalaysiaTurkeyIndonesiaGermanyFranceBelgium United Kingdom United States AustraliaCanadaSingaporeBrazilMexico Group 1 (Lo-Lo)Group 1 (Lo-Lo)Group 2 (Hi-Lo)Group 2 (Hi-Lo)Group 3 (Lo-Hi)Group 3 (Lo-Hi)Group 4 (Hi-Hi)Group 4 (Hi-Hi) Responses478318338629421739193225279209257188193118262195230166404215278 MMSI Total39.62230.332.143.235.738.744.1 44.948.734.137.344.635.339.441.842.543.445.348.1 Behavioral (Net)12.47.49.49.515.69.4 12.612.914.915.710.412.114.712.312.513141314.917.1 Social Savvy9.56.27.27.412.46.36.69.49.611.512.48.29.411.59.39.51010.69.71113.4 Care in Handling1.30.510.91.21.311.41.71.5 1.10.81.21.3 1.41.51.31.71.5 Avoid Dubious Links1.70.81.2 21.71.8 1.71.91.71.1221.8 1.71.9 2.12.2 Technical + (Net)14.57.81011.612.213.61417.215.416.41910.713.316.813.615.417.51617.415.816.4 Location Capabilities10.15.7787.99.2912.210.7 13.479.612.49.611.11311.312.31111.4 Avoid Open Wi-Fi2.10.71.21.8 2.22.42.32.62.92.81.91.721.82.12.32.4 2.52.4 Trusted Apps2.31.41.81.92.52.12.62.72.12.82.71.822.42.2 2.32.62.42.6 Foundational (Net)12.76.810.91115.512.715.314.315.813.61412.911.913.19.411.511.312.513.114.614.7 Anti-virus63.665.17.97.18.56.38.36.27.16.34.15.13.24.84.55.14.98.47.5 Software Updates3.9232.85.23.73.94.33.94.13.73.54.44.93.64.44.34.5 3.94.1 Use PIN on device2.81.31.932.422.93.73.63.33.2 3.43.22.62.32.52.93.62.33

23 23 Protective Mobile Steps Taken At Least Once a Month Q166. And how often do you perform the following actions to protect yourself while on a mobile device? Base: Own smartphone or tablet. Letters indicate statistical significance at 95% interval. If a step needs to be taken repeatedly, consumers are at least as likely to do so on their mobile device as they are on a regular computer. This is likely driven by the more constant engagement consumers have with mobile devices, compared to more traditional computers.

24 24 Microsoft Mobile Safety Index Detailed Figures for Index Factors – Groups 1 and 2 Q165 This second list details some of the ways people protect their security, privacy and personal safety from online risks while on a mobile device. Which, if any, of these do you do? % Currently Doing Each (Average % shown)Grand TotalJapanKoreaRussiaSpainChinaEgyptIndiaMalaysiaTurkeyIndonesia Group 1 (Lo-Lo)Group 2 (Hi-Lo) Behavioral Selective about who you text 34%21%25%52%19%25%28%31%40%38%49% Selective about who you give your number to 44%39%35%61%42%22%32%40%46%49%57% Selective about what you text (information, comments, pictures, etc.) 32%15%25%53%31%29%30%32%35%40%53% Care in handling device 25%8%22%25%20%34%28%27%39%29%36% Avoid dubious links 41%18%31%57%31%47%41%50%44%43%42% Technical "+" Turn location tracking on/off 21%8%22%13%17%27%18%27%31%15%26% Selective in sharing location 29%13%16%26%30% 27%34%29%36%43% Selecting allowing apps to access location 28%13%21%30%29% 26%33%31%26%49% Reviewing location/privacy in social sites 25%12%22%18%21%29%32%27%39%40%41% Avoid Open Wi-Fi 28%7%19%24%26%35%32% 39%36%45% Apps from Trusted Sources 36%20%35%46%35%42%47%44%40%44%52% Foundational Anti-virus - Maintain up-to-date 37%13%40%57%34%48%58%39%59%38%49% Software Updates 28%12%26%36%23%33%35%34%33%28%32% Using PIN on device 34%13%26%30%38%27%37%44%54%38%47% None of these 17%31%10%8%13%5%12%10%3%12%3%

25 25 Microsoft Mobile Safety Index Detailed Figures for Index Factors – Groups 3 and 4 Q165 This second list details some of the ways people protect their security, privacy and personal safety from online risks while on a mobile device. Which, if any, of these do you do? % Doing Each (Average % shown) GermanyFranceBelgiumUKUSAustraliaCanadaSingaporeBrazilMexico Group 3 (Lo-Hi)Group 4 (Hi-Hi) Behavioral Selective about who you text 26%33%39%29%25%33%26%36%40%61% Selective about who you give your number to 34%44%47%44%37%45%36%53%51%57% Selective about what you text (information, comments, pictures, etc.) 15%26%32%24%27%32%28%35%39%47% Care in handling device 18%13%18%23%19%27%20%33%34% Avoid dubious links 23%46%43%36%34%38%33%50%53%54% Technical "+" Turn location tracking on/off 15% 18% 19%29%16%39%20%26% Selective in sharing location 14%19%25%27%28%35%24%41%42%40% Selecting allowing apps to access location 9%22%32%26%24%32%23%41%34%30% Reviewing location/privacy in social sites 9%18%25%16%19%25%19%29%30%41% Avoid Open Wi-Fi 18%19%22% 28%22%39% 36% Apps from Trusted Sources 21%24%30%29%26%30%26%50%39%43% Foundational Anti-virus - Maintain up-to-date 28%21%27%19%20%23% 34%59%50% Software Updates 18%23%27%23%24%30%24%41%31%32% Using PIN on device 28%39%37%29%21%30%27%52%25%36% None of these 38%19%23%32%37%28%39%9% 7%

26 26 Comparing the Two Indices 2012 Computer Security Index (MCSI) vs. Mobile Security Index (MMSI) Overall, the mobile index returns higher scores than the computer index, mostly driven by the Technical + category Location capabilities is the strongest factor in the category. It includes turning location tracking on and off, being selective about sharing your location with people and organizations, which apps to trust with your location information, and reviewing location, and privacy settings in your social media accounts. Social savvy, part of the Behavioral category, also lifts the MMSI. Social savvy includes being selective about what you text, who you text, and who you give your number to. 2012 Microsoft Computer Security Index (MCSI) 2012 Microsoft Mobile Security Index (MMSI) Total34 points40 points Behavioral11 points12 points Strong passwords – 3, Choosing reputable sites, https – 3, Educate self about identity theft, reputation – 5 Social savvy – 10, Care in handling – 1, Avoid dubious links – 2 Technical +9 points15 points Hide computer ID/ in-private browse, edit info – 3, Use service to edit online info, manage info – 3, Social network privacy settings, limit info – 3 Location capabilities – 10, Avoid open Wi-Fi – 2, Apps from trusted sources – 2 Foundational14 points13 points Firewall (turn it on, leave it on) – 2, Anti-virus (maintain up-to-date) – 3, Updates (auto or regular manual) – 2 Secure wireless networks – 2, Up-to-date genuine Windows 7 or Vista – 5 Anti-virus – 6, Software updates – 4, Use PIN on device – 3 Q160. The list below details some of the ways people protect their security, privacy and personal safety from online risks. Which, if any, of these do you do? [MCSI Index Points]. Q165. This second list details some of the ways people protect their security, privacy and personal safety from online risks while on a mobile device. Which, if any, of these, do you do? [MMSI Index Points].

27 27 Trusted Entities Companies/Organizations that Can Protect Online Security Q131. Here is a list of organizations and websites. How much of the time do you think you can trust them to protect your personal information online? Letters indicate statistical significance at 95% interval. Banking and government are considered most trustworthy when it comes to protecting personal information online Consumers in Group 2 (Turkey, Egypt, China, Malaysia, India, and Indonesia) tend to put more trust in social networking and online gaming sites than consumers elsewhere

28 28 Source of Online Security Q60A. Who do you feel is primarily responsible for protecting the online security, privacy and safety of your personal information online? Letters indicate statistical significance at 95% interval. Consumers realize they need to be self-reliant when it comes to ensuring their security online Such awareness is highest in Group 4 which includes the countries where consumers are most proactive in online security matters

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