1. 4/18/2018 6:56 AM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. 4/18/2018 6:56 AM
B8007
How to build in-app analytics with Azure Data Services, an Xbox case study
Josh Caplan & Matt Usher
Program Microsoft
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Microsoft Build 2017
4/18/2018 6:56 AM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Minecraft has sold over 25M copies on PC /Mac alone…
Microsoft Build 2017
4/18/2018 6:56 AM
Minecraft has sold over 25M copies on PC /Mac alone…
121M copies across all devices
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Forza is a $1B franchise with over 14M registered users
Microsoft Build 2017
4/18/2018 6:56 AM
Forza is a $1B franchise with over 14M registered users
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Halo has sold 65M copies worldwide to become a $3.4B series
Microsoft Build 2017
4/18/2018 6:56 AM
Halo has sold 65M copies worldwide to become a $3.4B series
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Customer obsession Microsoft Build 2017 4/18/2018 6:56 AM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. The solution is to look into the data
Microsoft Build 2017
4/18/2018 6:56 AM
The solution is to look into the data
Xbox
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Data is a key strategic asset
$100M
The most digitally transformed enterprises generate on average $100 million in additional operating income each year
Source: Keystone Strategy 2016
*Revenue in $Mn. *451 Research Total Data Market Monitor Q2 2016

10. Azure SQL Data Warehouse
Enables transformative insights
Near real-time analytics over structured and unstructured data
Use tools you know and love; Excel Power BI, Tableau, Qlik or 20 others
Seamless compatibility with Azure ingestion, machine learning, and Big Data services
Enables transformative insights
Easily scale your workload in seconds
Decoupled storage and compute; pay for only the compute you use
Innovative “Pause” feature to stop compute and save even more
Scales in seconds
with more freedom
Multiple layers of data protection
Encryption at rest, in motion or in use
Tools to monitor data security
Protect user access to data with Azure Active Directory
Helps secure
and protect
A single SQL-based view across data sources
Seamlessly ingest data from on-premises, cloud, devices, and apps
Built on SQL Server technology using tools you know love SSMS and Visual Studio SSDT
Gets you up
& running quickly

11. Azure SQL Data Warehouse
Microsoft Build 2017
4/18/2018 6:56 AM
Azure SQL Data Warehouse
Landing and aggregating data
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Azure Analysis Services
Microsoft Build 2017
4/18/2018 6:56 AM
Azure Analysis Services
Scaling the solution
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. What do all of these have in common?
Microsoft Build 2017
4/18/2018 6:56 AM
What do all of these have in common?
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. They can all use Azure Analysis Services
Microsoft Build 2017
4/18/2018 6:56 AM
They can all use Azure Analysis Services
Azure Analysis Services
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Business logic & metrics
Azure Analysis Services Azure Analysis Services is based on SQL Server technology
Data sources
BI semantic model
Client tools
Cloud
Cloud
SQL Database
SQL Data Warehouse
Other data sources
Security
Data modeling
Power BI
In-memory cache
On-premises
On-premises
Azure Analysis Services
SQL Server
Power BI Desktop
Analytics platform system
Excel
Lifecycle management
Business logic & metrics
Other data sources
Third party BI tools

16. Rich semantic modelling
Source Data
Complex raw data optimized for processing
Semantic Model
Rich, business user friendly semantic model
Cloud Data
Azure Analysis Services
Product Id
Product Name
Product Description
Category
Category Id
Category Name
Category Description
Sub Category
Shelf qty
Return qty
Order qty
Sale qty
On-Premises Data
locatioidentifier
identifiertype
fieldidentifier
numberofunitssoldtodate
remaningnumber
Numberofuntissoldtoday
receivedback
productidentifier
descriptionline1
descriptionline2
qtyafterqtysales
familyidentifier

17. Microsoft Build 2017
4/18/2018 6:56 AM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. Business logic & metrics
Microsoft Build 2017
4/18/2018 6:56 AM
Semantic Model
Security
Data modeling
Business logic & metrics
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Connect and go Microsoft Build 2017 4/18/2018 6:56 AM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. Lightning fast queries
Source Data
Complex raw data optimized for processing
Semantic Model
Rich, business user friendly semantic model
Cloud Data
Azure Analysis Services
Cache
Semantic model
On-Premises Data
Queries
productidentifier
descriptionline1
descriptionline2
qtyafterqtysales
familyidentifier
numberofunitssoldtodate
remaningnumber
Numberofuntissoldtoday
receivedback
Insights at the speed of thought
locatioidentifier
identifiertype
fieldidentifier

21. Lightning fast queries
Microsoft Build 2017
4/18/2018 6:56 AM
Lightning fast queries 2 1 3 4
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. Demo: Azure Analysis Services
Microsoft Build 2017
4/18/2018 6:56 AM
Demo: Azure Analysis Services
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. Demo: SSDT Microsoft Build 2017 4/18/2018 6:56 AM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. Data Warehousing On Azure
4/18/2018 6:56 AM
Data Warehousing On Azure
Capture
Curate
Consume
Data Sources
Ingest
Sanitize
Warehousing
Caching
Visualize
Business apps
Power BI
Writes to
Transactional store
Azure Analysis Services
Azure Blob storage
Generate Facts and Dimensions
From Source Tables in Blob
SQL Data Warehouse
(Data Mart)
OLTP SQL Database
<>
Jupyter Notebook
HDInsight Hive
Scheduled
Cache Refresh
Sync source tables at
hourly interval to partitioned
store in Blob
Insert incrementals via Polybase
Data Factory: Move data, orchestrate, schedule and monitor
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25. Code your scenario Query Manage Create MSOLAP ADOMD.NET AMO/TOM TMSL
Microsoft Build 2017
4/18/2018 6:56 AM
Code your scenario
Query
MDX
DAX
Manage
Create
MSOLAP
ADOMD.NET
AMO/TOM
TMSL
PowerShell
ARM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

26. Tabular Object Model (TOM)
Microsoft Build 2017
4/18/2018 6:56 AM
Tabular Object Model (TOM)
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

27. Microsoft Build 2017
4/18/2018 6:56 AM
Process Model
Automated Partition Management with Azure Analysis Services
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

28. Learn More What is Azure SQL Data Warehouse?
Microsoft Build 2017
4/18/2018 6:56 AM
Learn More
What is Azure SQL Data Warehouse?
What is Azure Analysis Services?
Azure BI Blog
Analysis Services Team Blog
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

29. 4/18/2018 6:56 AM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.