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Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE Comunicação Móvel 3G/4G (com slides do Dr. Vikram Saksena Tellabs Chief Technology Officer)

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Presentation on theme: "Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE Comunicação Móvel 3G/4G (com slides do Dr. Vikram Saksena Tellabs Chief Technology Officer)"— Presentation transcript:

1 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE Comunicação Móvel 3G/4G (com slides do Dr. Vikram Saksena Tellabs Chief Technology Officer) Marçal Santos Sr Manager Professional Services for Latin America e Caribean

2 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 2 A Computação 78 (Minha turma!)

3 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE Prever Algo, Assusta ? 3

4 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 1G, 2G, 2.5G … A telefonia móvel de primeira geração ou 1G são analógicos, já que enviam a informação sobre ondas cuja forma varia de forma continua. A telefonia móvel de segunda geração (2G) não é um padrão ou um protocolo estabelecido, é uma forma de nomear a mudança de protocolos de telefonia móvel analógica para digital. 2,5G é a segunda e meia geração de padrões e tecnologias de telefonia móvel. É considerada o degrau de transição entre as tecnologias 2G e 3G, embora o termo "2,5G" tenha sido definido pela mídia, e não oficialmente pela União Internacional de Telecomunicações (UIT). 4

5 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 5 Mobile Network Evolution Mainframe Terminals Transport Ethernet PC Clients Servers Computing Evolution Mobile Network Evolution RNC Internet Gateway App Servers Transport (TDM/Pseudowire) Cellphones Carrier Ethernet Distributed Gateways Smartphones Internet App Servers 2G/3G 4G

6 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 6 2G mobile networks were voice centric Voice centric services Few services beyond Voice and SMS Simple mobile devices Devices geared towards voice, text-messaging and ringtones No real OS, no way to program the phone TDM backhaul Traffic backhauled using dedicated/leased circuits or SDH 5500 & 6300 BTS Voice Core MSC HLR SMSC TDM Backhaul 5500 PSTN SDH 6300 n x DS3 OCn n x DS3 / OCn BSC GSM CDMA

7 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 7 2.5G added a data overlay to a voice-centric architecture BTS CS Voice Core MSC SMSC TDM Backhaul 5500 PSTN SDH 6300 n x DS3 OCn n x DS3 / OCn BSC / RNC PS Data Core SGSN / PDSN GGSN / Home Agent HLR Internet New Packet Data Services Introduction of new Packet Switched Data Core with Gateway nodes (SGSN/GGSN) modeled as data MSC First generation of Smartphones and PDAs WAP based Internet access Emergence of Blackberry for Enterprise Some multimedia capabilities (e.g., MMS) but no application download capability Increasing traffic load on the backhaul network GPRS/EDGE/1xRTT App Servers

8 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 3G, 4G ! 3G é a terceira geração de padrões e tecnologias de COMUNICAÇÃO móvel, substituindo o 2G. É baseado na família de normas da União Internacional de Telecomunicações (UIT), no âmbito do Programa Internacional de Telecomunicações Móveis (IMT-2000). A 4G estará baseada totalmente em IP sendo um sistema de sistemas e uma rede de redes, alcançando a convergência entre as redes de cabo e sem fio assim como computadores, dispositivos eletrônicos e tecnologias da informação para prover velocidades de acesso entre 100 Mbps em movimento e 5 Gbps em repouso, mantendo uma qualidade de serviço (QoS) de ponta a ponta (ponto-a-ponto) de alta segurança para permitir oferecer serviços de qualquer tipo, a qualquer momento e em qualquer lugar. 8

9 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 9 3G adds data capacity thus increasing backhaul traffic UMTS/HSPA/EVDO CS Voice Core MSC SMSC PSTN NodeB PS Data Core SGSN / PDSN GGSN / Home Agent HLR Internet RNC Pseudo-Wire Backhaul 8800/86xx Mobile Internet arrives WAP based Internet apps mature into Browser based Internet access Increased data traffic with corporate service Multimedia Smartphones Multimedia capable devices with cameras, music, video and ringtones Still no app downloads Pseudowire backhaul Migration to a more cost- effective packet transport to keep up with backhaul capacity demand 8600 and xx App Servers

10 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 10 CS Voice Core SMSC PSTN NodeB PS Data Core SGSN / PDSN GGSN / Home Agent HLR Internet RNC Pseudo-Wire Backhaul OS-based Smartphones iPhone, Android change the landscape Application store downloads Emergence of mobile video Rapid growth in Internet traffic stresses the Core First generation GGSN products unable to scale Standalone DPI boxes Internet offload solutions Ethernet backhaul Node Bs with native Ethernet interfaces Carrier Ethernet transport in addition to Pseudowires 73xx, 7100 Smartphones drive higher speed 3G interfaces and Ethernet backhaul 8800/86xx HSPA/HSPA+ Carrier Ethernet MSC 86xx App Servers IO Gwy 73xx 7100 DPI

11 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 11 Evolution to All IP 4G Networks- Migration to a data-centric architecture Collapsed Architecture eNodeB = NodeB + RNC Distributed intelligence in the Core Routers + S-Gwy Enhanced services support P-Gwy with DPI technology Subscriber/Application Analytics Application Delivery Control Policy Servers New monetization models More intelligent devices Kindle, Netbook, Tablets… Machine-to-Machine (M2M) P-Gwy DPI eNodeB IP/Ethernet S-Gwy MME/ PCRF HSS S-Gwy Services Core Internet PSTN

12 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 12 Mobile Internet Perfect Storm- A Unique Confluence of Factors Smartphones & Application Stores The Personalized Web Mobile Broadband (4G + Carrier Ethernet)

13 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 13 Personalization of the Web is the fundamental driving force Information Oriented Community Oriented Web as the application platform Wildly read-write Web Participate and Share Social Commerce, Viral Marketing Web as the information portal Mostly read only Web Search driven Advertising Personality Oriented Portable, Personal Web Individual life-style focused Relevant and contextual Behavioral adaptation Demographics sensitive Semantic Web

14 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 14 Increase in US Mobile Data Usage (1Q Q2009) Text Messaging 18% Internet 34% Downloads 18% Video 36% Multimedia Messaging 32% 18% Nielsen iPhone Executive Overview, Q An average iPhone user consumes about 400 MB per month versus MB per month consumed by an average Smartphone user An average iPhone user consumes about 400 MB per month versus MB per month consumed by an average Smartphone user

15 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 15 AppStores are the driving engine for application proliferation on Smartphones iPhone App downloads to date July 2008 (AppStore Launch) August M Downloads April Billion Downloads September Billion Downloads

16 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE Oportunidades no mercado e para o Bacharel de Computação (com slides do Dr. Vikram Saksena Tellabs Chief Technology Officer)

17 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 17 Over-the-Top Internet applications are stressing the network Over-the-Top model Applications delivered on a best effort basis Service Providers are only able to monetize subscriber access Over-the-Top apps unable to deliver good quality-of- experience to end users Application performance deteriorates as usage grows Application proliferation opens up threats from malware, viruses, and worms $$ Service Provider Application Providers Subs Best Effort Access Over-the-Top

18 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 18 Role of DPI Technology in the Service Provider Network Cost Effective Optimization & Monetization using DPI Low Incremental Investment Simpler Network & Simpler Operation Upstream Resource Control, in addition to Downstream Extensive Content Usage Reporting Content Based Charging Models Content Based Dynamic QoS /QoE Mobile Advertising Internet Monetization Network Optimization Radio Network Knowledge Subscriber Knowledge Content Knowledge Operator Policy Knowledge Power to Control BTS & MS. Authority

19 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 19 Internet Video is the Killer App Entire Internet Backbone traffic Traffic generated by YouTube and Hulu Source: Cisco Systems (Futurecom 2009 keynote) Petabytes/month Video consumption over the Internet has successively penetrated consumer lives

20 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 20 The Three Waves of Internet Video Mobile Video expected to dominate Internet video consumption on mobile handsets will far outpace the consumption on PCs and TVs Todays mobile networks are not designed for mass consumption of video traffic from smartphones and netbooks 100s of Millions of Viewers Billions of Viewers

21 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 21 Mobile Content Delivery Click-zoom tiled navigation Media Chapterization Context and location based ad-insertion Keyword/Tag creation Social Mashups Intelligent caching for optimized delivery Intelligent Mobile Cache Mobile Content Server Mobile CDN Overlay Intelligent Mobile Cache Mobile Content Tailoring Content Owners Mobile Packet Core Intelligent Mobile Cache Carrier Mobile Content App Store

22 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 22 Mobile Security is increasing concern of consumers and network operators

23 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 23 Mobile Commerce is already here Fast, safe, and affordable money transfer by phone Sellers post products using mobile phones. Buyers search by price, brand, location, etc. (Bangladesh) (Kenya)

24 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 24 Mobile Payments is a big market opportunity for Mobile Operators Mobile Operator Opportunity

25 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 25 Secure Mobile eCommerce Architecture with Intelligent Gateways Mobile device is provisioned with consumers identity and payment information in the SIM Toolkit by Mobile Operator Mobile Gateway hosts mobile commerce app and API hooks Bank MNO Gateway Online Merchants 6 MNO collects transaction fee Consumer Intelligent Gateways with DPI technology can assist in mobile payment processing Reduce the cost of Mobile eCommerce Improve customer experience and security Generate new incremental revenue streams for Mobile Operators Merchant receives electronic payment Web 2.0 Micro-Merchandise (e.g. paid apps, game points, poker chips, VoIP minutes, digital gizmos, e-gifts, e-cards, pay-per-play gaming, photo prints, etc.)

26 Tellabs Confidential – For Internal Use only. DO NOT DISTRIBUTE 26


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