1. Aim: How can we identify the 7 marketing functions?
Do Now: When you hear the word marketing, what types of activities come to mind?

2. 30 Clever Marketing ideas

3. The Role of Marketing
Marketing—the development and maintenance of satisfying exchange relationships between businesses and consumers
E-marketing—using the Internet and related technologies to complete significant marketing activities
Marketing Activities:
Advertisements
Displays
Product packaging
Movement of goods from distant locations to your city

4. The Role of Marketing
Marketing—the ____________and maintenance of _____________exchange relationships between ___________ and ___________
E-marketing—using the ___________ and related technologies to complete ___________ marketing activities
Marketing Activities: .
Movement of _________ from distant locations to your city

5. Marketing Functions

6. Product/Service Management
Designing, developing, maintaining, improving, and acquiring products and services so they meet consumer needs
Examples Include:
Developing a new product
Improving on an old product

7. _________________________
Designing, developing, maintaining, improving, and acquiring products and services so they meet consumer needs
Examples Include:
Developing a new product
Improving on an old product

8. Promotion
Communicating information about products and services to prospective customers through advertising and other promotional methods to encourage them to buy
Advertising
Public relations
Sales promotion
Visual merchandising

9. _____________________
Communicating _______________about products and services to prospective customers through ____________ and other promotional methods to encourage them to buy .

10. Pricing
Establishing and communicating the value of products and services to prospective customers
Activities include:
Financial information to determine price 
Setting prices to cover costs and include reasonable profit
Adjusting prices when conditions change

11. Pricing
______________ and ______________ the value of __________and ____________ to prospective customers
Activities include:
Financial information to ____________ price 
________________ to cover costs and include reasonable profit
Adjusting prices when ______________ change

12. Let’s Recap! What is marketing? What are some examples of e-marketing
Which function would Advertising fall under?
Which functions would improving an old product fall under?

13. Activity Choose a popular product.
Come up with examples of how the company could potentially use the 7 functions of marketing. Use pictures and examples.
Example. Dunkin Donuts Sandwich – DD developed a harvest turkey sandwich for the Thanksgiving holiday season. They advertised it and prominently displayed a picture in their stores. The cost is $3.99.

14. Final Thoughts
Any volunteers to share their examples of the first 3 of the 7 marketing functions.

15. Aim: How can we identify the 7 marketing functions?
Do Now: Explain how pricing could be a marketing promotion.

16. Distribution
Determining the best methods and procedures to allow customers to locate, obtain, and use the products and services of an organization
Activities include:
transporting goods
storing goods
finding sources for products
making sure products get where they are needed on time 
transferring ownership of products

17. Distribution
Determining the _______________and procedures to allow customers _________, ___________, and _________________ and services of an organization
Activities include:
transporting goods
__________________
finding sources for products
making sure products get where they are needed on time 
_______________________________________

18. Selling
Communicating directly with prospective customers to assess and satisfy their needs
Activities include:
Helping customers in a store
Making sales presentations
Answering questions on the phone
Demonstrating how complex products work

19. Selling
_____________________directly with prospective customers to ___________ and ___________ their needs
Activities include:
Helping customers in a store
___________________________
Answering questions on the phone
______________________ how complex products work

20. Marketing-Information Management
(MIM) is also known as Marketing Research.
MIM gathers, analyzes and distributes information about markets, competition, and customers.
This is one of the main ways that a business learns what customers want.
MIM activities might include developing surveys, analyzing the results of surveys and meeting with customers

21. Marketing-Information Management
(MIM) is also known as_______________________________.
MIM _______________, _____________ and _____________ information about markets, competition, and customers.
This is _______________________________ that a business learns what customers want.
MIM activities might include _______________, ______________ the results of surveys and ___________________________

22. Financing
Budgeting for marketing activities, obtaining the necessary funds needed for operations, and providing assistance to customers in purchasing the business’s products and services

23. Financing
______________ for marketing activities, obtaining the necessary funds needed for ____________, and ____________________ to customers in purchasing the business’s products and services

24. Let’s Recap
Which function would a sale fall under? What is market research and why is it useful for a company? When are consumers often asked to participate in market research?

25. Activity Choose a popular product.
Come up with examples of how the company could potentially use the 7 functions of marketing. Use pictures and examples.
Example. Dunkin Donuts Sandwich – DD developed a harvest turkey sandwich for the Thanksgiving holiday season. They advertised it and prominently displayed a picture in their stores. The cost is $3.99.

26. Final Thoughts
Any volunteers to share their examples of the first 3 of the 7 marketing functions.

27. Aim: How can we identify the 7 marketing functions?
Do Now: Which marketing function provides the money for marketing activities? Describe Distribution.

28. Activity must be handed in by 2:40 Presenations will begin at 2:40
Choose a popular product.
Come up with examples of how the company could potentially use the 7 functions of marketing. Use pictures and examples.
Example. Dunkin Donuts Sandwich – DD developed a harvest turkey sandwich for the Thanksgiving holiday season. They advertised it and prominently displayed a picture in their stores. The cost is $3.99.

29. Aim: What are the steps in developing an effective marketing strategy?
Do Now: What is the difference between goods and services?

30. Business and Our Economy
Producers and manufacturers convert raw materials into consumable goods/products.
Service businesses provide complete activities that benefit their customers.

31. The Marketing Concept
Identify their customers and their customers’ needs
Develop and market products and services that their customers consider better than other choices
Operate profitably

32. Marketing Basics Marketing planning
Marketing strategy—a company’s plan that identifies how it will use marketing to achieve its goals

33. Marketing Basics Developing a marketing strategy
Target market—a specific group of consumers that have similar wants and needs
Marketing mix—the blending of four marketing elements—product, place (distribution), price, and promotion

34. Aim: How marketing can increase customer and business satisfaction.

35. The Marketing Concept and E-Commerce
Identify customers who want its product
Identify customers who are willing to purchase online
Provide adequate information
Make ordering easy and safe
Provide customer service
CHAPTER 1

36. Satisfying Exchanges Economic utility Economic utility and e-commerce
Form utility
Time utility
Place utility
Possession utility - affordability
Economic utility and e-commerce
CHAPTER 1

37. Lesson 1.4 Advantages and Challenges of E-Marketing
CHAPTER 1
Lesson 1.4 Advantages and Challenges of E-Marketing
Recognize ways that e-commerce has changed how marketing is performed.
Describe challenges that companies may encounter with e-marketing.

38. Changes in Marketing E-commerce competition Customer relationships
Data management
Promotion and communications
CHAPTER 1

39. E-Marketing Challenges
The new consumer
Serving customers
Technology
CHAPTER 1