1. © 2010 MediaMind Technologies Inc. | All rights reserved SMART PLANNING

2. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ SP Introduction ▸ SP Proposals ▸ SP Insertion Orders ▸ Moving Placements to Traffic ▸ SP Best Practices AGENDA

3. © 2010 MediaMind Technologies Inc. | All rights reserved SMART PLANNING INTRODUCTION

4. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ All Media plan entries should be added and edited using the Smart Planning tool ▸ Media plan should not be trafficked from Smart Planning into the platform until it is fully approved ▸ Adding Media Plan Classifications can be done by exporting Media plan, adding classifications to the excel document and Importing back into platform NOTE: All placement edits should be done in the Smart Planning Tool, this will ensure that all placements in the platform are correct and relevant to the campaign Media Plans & Smart Planning

5. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Planning Offering ▸ Research (Planning) Get a comprehensive understanding of thousands of sites and advertisers, and tens of thousands of site sections Provides site performance and spend benchmarks based on historical data See site ratings based on feedback from planners Get insights into site data using different visual aids ▸ Buying Streamline the entire media buy process Create and send RFPs, receive proposals Integrated historical data Digital signing of IOs Flexible module supporting different negotiation processes Ad server agnostic Publisher friendly

6. © 2010 MediaMind Technologies Inc. | All rights reserved The Research Process Filter & search Review the sites’ results Drill into site details & ratings Select sites & save your research Assign sites to a campaign Begin negotiation

7. © 2010 MediaMind Technologies Inc. | All rights reserved Publishers’ Process This is how the publishers see it Receive RFP email with details Fill in Placements’ details View Proposal Summary and add notes Validate and fix errors Submit and resolve mismatches

8. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Planning Workflow Research Select sites to suit your campaign brief Draft Media Plan Import offline proposals Build media plan IO Generate and approve IO Trafficking Move to trafficking Without the RFP… Research Select sites to suit your campaign brief RFP Send RFP to publisher Draft Media Plan Publisher uploads proposal Build media plan Trafficking Move to trafficking Without the IO…

9. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Planning Workflow Research Select sites to suit your campaign brief RFP Send RFP to publisher Draft Media Plan Import offline proposals Build media plan IO Generate and approve IO Trafficking Move to trafficking The Full Process… RFP Send RFP to publisher Draft Media Plan Publisher uploads proposal Build media plan IO Generate and approve IO Trafficking Move to trafficking Without Research …

10. © 2010 MediaMind Technologies Inc. | All rights reserved Research Search for sites best suited to campaign goals Add Sites Add sites to the negotiation phase Overview of site’s buying progress Send RFPs to publishers Formal standard RFP form Requested placements Receive proposals from publishers Publisher can upload proposal Negotiation Draft Media Plan Sign IO with publisher Electronic signature Smart Planning Tab  Smart Planning was added as a 3 rd tab in the campaign flow.  Streamlines the buying-trafficking-analysis process.  Includes all buying and negotiation options.  A flexible process lets you work according to your preferred workflow- no mandatory steps.

11. © 2010 MediaMind Technologies Inc. | All rights reserved SMART PLANNING PROPOSALS

12. © 2010 MediaMind Technologies Inc. | All rights reserved Proposed placements Cost and Discounts Export Media Plan Proposal Billing Report - Provide summary of cost by site and month Import proposal – import excel template with placements Import offline media plan – option to create one media plan with all placements and uploaded it as one to the application BriefPlanningBuyingBookingTraffickingMonitoringAnalysis

13. © 2010 MediaMind Technologies Inc. | All rights reserved BriefPlanningBuyingBookingTraffickingMonitoringAnalysis Draft media Plan- Provide the planners an option to see all placements from all proposal in one view to create their media plan in a more effective way  Exclude/ Include Move to trafficking - seamlessly move Proposed placements to trafficking in MediaMind

14. © 2010 MediaMind Technologies Inc. | All rights reserved Proposal Form Proposal Details Option to indicate Advertiser Approval manually Proposal Cost, ‘Cost Based on’ and discounts as automatically calculated according to the proposed placements ‘Cost Based on’ - will affect the cost displayed in the proposed and booked placements

15. © 2010 MediaMind Technologies Inc. | All rights reserved Proposed Placements  Includes all proposed placements details from the excel Option to add new placements Option to edit any detail in any placement without having to wait for the publisher to change Proposal Excel export options Move To Trafficking option to seamlessly move proposed placements to trafficking in MediaMind

16. © 2010 MediaMind Technologies Inc. | All rights reserved Import Proposal

17. © 2010 MediaMind Technologies Inc. | All rights reserved Import Proposal

18. © 2010 MediaMind Technologies Inc. | All rights reserved Import Proposal

19. © 2010 MediaMind Technologies Inc. | All rights reserved Import Proposal

20. © 2010 MediaMind Technologies Inc. | All rights reserved Import Proposal

21. © 2010 MediaMind Technologies Inc. | All rights reserved Proposals Tab Option to add new proposal Proposal Excel Import and export options In case the publisher did not upload the proposal Link to proposed placemats  Proposals should be uploaded directly to the application by the publishers to save the planner time  The planners can also upload proposals  The planners have the option to make amendments as needed Link to Draft Media Plan

22. © 2010 MediaMind Technologies Inc. | All rights reserved Proposal Tab | Historical Data Historical cost and performance from Research Module / past campaigns Indication when proposed cost exceeds previous cost paid

23. © 2010 MediaMind Technologies Inc. | All rights reserved Import Proposal 1. Select the relevant Excel template 2. Click ‘Upload’ By default, the proposal will be associated with the first site in the Excel Option to associate the proposal to different site by un-checking the checkbox and selecting a site  Option to import a proposal received in MM Excel template  Users can export a proposal and upload it any time they want

24. © 2010 MediaMind Technologies Inc. | All rights reserved Import Proposal | Mismatches In some cases, one or more of the sites or sections will not be recognized by MediaMind. In such cases, there is a need to map the site/section to an existing one, by selecting it from the list, or alternatively, by creating a new one The drop down suggests sites or sections for mapping, from MediaMind There is also an option to add a new one

25. © 2010 MediaMind Technologies Inc. | All rights reserved Draft Media Plan  Another option to view placements  Provide the planners an option to see all placements from all proposals (and IOs) in one view to create their media plan in a more effective way  The planner can ‘play’ with the tool and decide which placements to keep and which to exclude Placements Summary updated according to the Placements Details Placements Details- All placements are automatically populated here with all their details * Note :Also available from Sites Overview tab

26. © 2010 MediaMind Technologies Inc. | All rights reserved Placements Summary Option to view the Summary according to selected site  Provides a summary of the Draft Media Plan by Sites, Placements, Cost, Impressions and more

27. © 2010 MediaMind Technologies Inc. | All rights reserved Placements Details Option to add new placement It will be added only to the Draft Media Plan. No association to Proposal Exclude placement(s) will affect the Summary calculations (once saved) Excluded placement(s) will be grayed out. Option to include it back with same button

28. © 2010 MediaMind Technologies Inc. | All rights reserved SMART PLANNING INSERTION ORDERS

29. © 2010 MediaMind Technologies Inc. | All rights reserved Request for IO Process Planner Send Request for IO Publisher Uploads the IO Electronic Signature

30. © 2010 MediaMind Technologies Inc. | All rights reserved Booking Media BriefPlanningBuyingBookingTraffickingMonitoringAnalysis

31. © 2010 MediaMind Technologies Inc. | All rights reserved Media IO ▸ Request for IO generation ▸ Send to publisher ▸ Electronic signature ▸ Revised IO Change Order (CH) ▸ IO Cancellation Order (CO) BriefPlanningBuyingBookingTraffickingMonitoringAnalysis

32. © 2010 MediaMind Technologies Inc. | All rights reserved Generate Request for IO From Proposals tab: Option to generate Request IO from Publisher

33. © 2010 MediaMind Technologies Inc. | All rights reserved Site Contacts Select site’s contact from list or add new. The contacts are saved under the Campaign Contacts and in the site’s account in MediaMind Add site’s recipients for this IO Option to send a copy to your email

34. © 2010 MediaMind Technologies Inc. | All rights reserved Once Sent… An email is sent to the publisher. The sender is the planner Includes: Link to upload the IO and e-signature Demo and help files

35. © 2010 MediaMind Technologies Inc. | All rights reserved Publisher IO The publisher can upload the IO as an attachment and/or add notes The publisher can sign the IO electronically

36. © 2010 MediaMind Technologies Inc. | All rights reserved Alerts ▸ Planner will receive when publisher signs ▸ Publisher will receive when planner approves

37. © 2010 MediaMind Technologies Inc. | All rights reserved Agency Signature Option to sign in Preview & Sign The attachment can be viewed from the Preview as well

38. © 2010 MediaMind Technologies Inc. | All rights reserved Move To Trafficking  Planners can seamlessly move proposed placements to trafficking in MediaMind  Placements will be added to the Media Plan tab in the campaign flow  Note: In case of a Publisher IO, it should be done from the Proposal tab In some cases, one or more of the sites or sections will not be recognized by MediaMind. In such cases, there is a need to map the site/section to an existing one, by selecting it from the list, or alternatively, by creating a new one The Resolve mismatch process is done through a wizard process where the user is asked to select Sites, then Sections etc. *Note- The mismatch process is the same as the process of importing a Media Plan

39. © 2010 MediaMind Technologies Inc. | All rights reserved IO Statuses StatusDescription IO CreatedIO uploaded by Publisher IO SentSent to publisher IO SignedSigned by one party IO ApprovedSigned by both parties IO CanceledCanceled by agency In addition, there can be also be a:  Change Order (CH) – when changes were made after the IO was sent (revised IO) by the planner or in case the publisher uploaded a new IO  In order for the publisher to upload a new IO, the planner needs to send a new Request for IO  Cancellation Order (CO)- when the IO was canceled

40. © 2010 MediaMind Technologies Inc. | All rights reserved Summary ▸ Upload by publisher or by planner ▸ Seamlessly move to trafficking ▸ E-signature

41. © 2010 MediaMind Technologies Inc. | All rights reserved Proposal - Excel Template BEST PRACTICES 1.Packages – Only list actual media placements that we will be issuing tags/code packages for on the proposal. 2.Proposal Names - every placement must have a proposal name. 3.Package Names - every placement within a package should have a name but not every placement should have a package name.

42. © 2010 MediaMind Technologies Inc. | All rights reserved MOVING PLACEMENTS TO TRAFFIC IN SMART PLANNING

43. © 2010 MediaMind Technologies Inc. | All rights reserved Move To Trafficking  Provide the planners an option to seamlessly move proposed placements to trafficking in MediaMind  Placements will be populated in the Media Plan tab in the campaign flow  Note: This phase is not mandatory here, it can be done also after IO Approval. BEST PRACTICE – ONLY MOVE PLACEMENTS TO TRAFFICKING ONCE THE PUBLISHER HAS SIGNED IO & CONFIRMED BUY DETAILS. DO NOT PREMATURELY MOVE PLACEMENTS TO TRAFFICKING.

44. © 2010 MediaMind Technologies Inc. | All rights reserved Media Plan All the placements with all the details are populated in Media Plan tab, ready to for the serving phase

45. © 2010 MediaMind Technologies Inc. | All rights reserved Draft Media Plan | Excel Options Excel include import and export options  Import Proposals- import MediaMind Proposal Excel template  Export to DFA/Atlas Templates - to allow the import to other Ad-Servers  Export to Billing Report- creates a summary report with costs by site and months (all sites)  Export to Media Plan – creates a media plan with sites-placements hierarchy (all proposals)  Export to Proposal- creates an empty template  Export to Flighting Plan - creates a media plan with Gantt chart

46. © 2010 MediaMind Technologies Inc. | All rights reserved Buying/Trafficking Placements & Updates ▸ Once a placement is moved to trafficking- any update in the Buying module will not affect the trafficking and vice versa ▸ To update a live campaign with updated placements, edit the IO/ proposal, approve with publisher, and move the placements to trafficking ▸ Once moved to trafficking it will override the existing one with limitations:  Booked impressions cannot be less than actual impressions served  Sites cannot be changed  Start/end dates of placements cannot be changed if they are more than three months in the past) BriefPlanningBuyingBookingTraffickingMonitoringAnalysis

47. © 2010 MediaMind Technologies Inc. | All rights reserved Offline Proposal | Export Options - Proposal  Provides an empty proposal template with option to fill in offline and import back  Option to include more than one proposal in one Excel by indicating ‘Proposal Name’ for each placement The name is the proposal identifier  The advantage is being able to manage each one separately and generate an IO for each proposal separately later on The placements will be allocated to proposals according to the proposal name

48. © 2010 MediaMind Technologies Inc. | All rights reserved Offline Proposal

49. © 2010 MediaMind Technologies Inc. | All rights reserved Placements /Proposal Statuses Not synced with IO Moved to Trafficking IO status Proposal / Placement cannot be deleted if an IO has been associated with it or if one of the placements has been moved to trafficking

50. © 2010 MediaMind Technologies Inc. | All rights reserved ButtonIn Proposal Tab In Proposed Placements In Draft Media Plan For the entire proposal Excluded disappear For selected placements Excluded grayed out For selected placements Excluded grayed out For the entire proposal For selected placements All Proposal is filled in No export Proposal No Import All Proposal is empty Confused? Available Options Some options are available from more than one location in the Proposal Tab

51. © 2010 MediaMind Technologies Inc. | All rights reserved SMART PLANNING BILLING

52. © 2010 MediaMind Technologies Inc. | All rights reserved Export Options | Billing Report  Provide summary of costs by site and months (only relevant days of month are included)  Includes all sites and all placements The Initiative LA account billing settings are NET. Please enter as Net Cost.

53. © 2010 MediaMind Technologies Inc. | All rights reserved Analytics- Billing Summary Report BriefPlanningBuyingBookingTraffickingMonitoringAnalysis  The new Billing Summary report provides media cost data, showing planned and actual media costs per site.  The report is based on the placements' cost settings, and has nothing to do with MediaMind's billing system

54. © 2010 MediaMind Technologies Inc. | All rights reserved Flat Fee Cost Model ▸ Previous State Currently, we have a Time-Based Sponsorship (TBS) cost model, which is based on the number of serving days*. The cost for days without delivery is counted as zero. ▸ Enhancement A new cost model Flat Fee is a fixed cost that is not affected by the number of serving days. It is calculates as: Booked Cost Number of scheduled hours * Counted on an hourly resolution Number of running hours past the start date (within the periods) *

55. © 2010 MediaMind Technologies Inc. | All rights reserved Flat Fee Cost Model (cont.) ▸ For example: Number of Planned Days: 4 Cost Per Day: $100 Case #Actual Days with Serving Total Media Cost Time-Based Total Media Cost Flat Fee Case 14$400 Case 23$300$400

56. © 2010 MediaMind Technologies Inc. | All rights reserved Billing Report - New Metrics Actual Units – The number of units counted during the serving up to date. For Flat Fee, Time-Based Sponsorship, and Zero Cost cost models, the actual units refer to impressions. Planned Media Cost - How much money the agency planned to spend until this date, regardless of the amount of impressions/clicks/actions. Spending Media Rate – How much out of the budget was actually spent out of the planned budget.

57. © 2010 MediaMind Technologies Inc. | All rights reserved SMART PLANNING BEST PRACTICES

58. © 2010 MediaMind Technologies Inc. | All rights reserved Summary ▸ Proposal  Uploading by a Publisher can save valuable time and work for the planner  The Planner can make changes as needed without having to wait for the publisher  Export to DFA/Atlas- to help the planners in their work – MM as a comprehensive tool  Export offline media plan - to import one media plan with all proposals  The advantage is being able to manage each one separately and generate an IO for each proposal separately later on  Supports multi processes  Same options are available from many locations  Seamlessly move to trafficking

59. © 2010 MediaMind Technologies Inc. | All rights reserved Summary ▸ Draft Media Plan  One comprehensive view that includes all placements from all proposals that can help in creating the media plan  Allows the comparison of proposals  Saves time combining all proposals

60. © 2010 MediaMind Technologies Inc. | All rights reserved FAQs Is it possible to upload proposals if the RFP was not sent via the system? Yes,  Export empty proposal excel template (from Draft Media Plan or Proposals tab)  Fill in the Excel template with the proposal details  Import this excel (from Proposals tab)

61. © 2010 MediaMind Technologies Inc. | All rights reserved FAQs What should I do if I received a proposal from the publisher, and it is not in the MediaMind format? Create an offline proposal and import it to MediaMind:  Export empty proposal excel template (from Draft Media Plan or Proposals tab)  Fill in the Excel template with the proposal details from the publisher proposal  Import this excel (from Proposals tab)