1. GFSP KEY MESSAGES December 12, 2013

2. Purpose of this document These slides are intended to assist GFSP stakeholders to use consistent messaging in their communications about the GFSP. These slides are not intended to be circulated, but are for stakeholders to draw upon as needed for presentations, messaging, etc. If you are speaking on behalf of the GFSP, the expectation is that you will use messaging consistent with these materials. If you are speaking on behalf of your own organization about the GFSP, then you are welcome to customize these messages as needed.

3. Overview THE PROBLEM There is an ongoing world food safety challenge that threatens every economy and food company; sickening millions of people each year, introducing barriers to trade, damaging valued brands and hurting corporate bottom lines. GFSP’s ROLE The Global Food Safety Partnership is an innovative public private partnership with the World Bank dedicated to improving the safety of food worldwide, focusing on middle income and developing countries. GFSP’s MISSION The mission of the GFSP is to improve food safety through capacity building in low and medium income countries to: Improve public health Facilitate trade Accelerate economic growth Alleviate rural poverty WHY YOU SHOULD BECOME A PARTNER The GFSP welcomes financial and in-kind contributions from industry, governments, academic institutions and civil society. By participating, you will join an innovative public-private World Bank- facilitated partnership of notable leaders in the global food safety space committed to help scale up the world’s response to food safety challenges.

4. The Problem There is an ongoing world food safety challenge that threatens every economy and food company; sickening millions of people each year, introducing barriers to trade, damaging valued brands and hurting corporate bottom lines. Each year, unsafe food is responsible for illness in at least 2 billion people worldwide and can result in millions of deaths. [WHO] – This is not just a concern of the developing world. In the United States there are 48 million illnesses, 128 thousand hospitalizations and over 3 thousand deaths annually as a result of foodborne illnesses. – This represents an economic burden to consumers, government and businesses of nearly $78 billion per year in the US alone. [CDC] Meeting food safety standards creates both challenges and opportunities for poor farmers and agri-businesses competing in growing markets. There has not been a consistent approach to training of food safety regulators and inspectors, even as new technology has outpaced traditional regulatory approaches. (IFPTI) An increasingly global food supply requires greater participation and capacity across economies and with the private sector.

5. GFSP’s Role The Global Food Safety Partnership is an innovative public private partnership with the World Bank dedicated to improving the safety of food worldwide, focusing on middle income and developing countries.

6. GFSP’s MISSION The mission of the GFSP is to improve food safety through capacity building in low and medium income countries to: Improve public health Facilitate trade Accelerate economic growth Alleviate rural poverty

7. Food Safety as an Integral Part of Food Security “In situations of food shortages and hunger, it is not enough to provide food, it is essential to provide safe food.” [FAO] “To feed 9 billion people by 2050, global food production will need to increase by 50%.” [FAO]

8. Why You Should Become a Corporate Partner As a donor you will be part of an innovative public-private World Bank-facilitated partnership with access to important government and private sector leaders in the food safety space and have the chance to help scale up the world’s response to food safety challenges. Reduce your risks, and lower costs – Reduce incidents of foodborne illness and corresponding remediation costs (health costs, litigation, reputation capital, recalls). – A collaborative approach is the most efficient way to improve reliability and safety of your own local and global supply chain. – Lower food production costs by reducing supply chain risks and improving the flow of imported and exported raw materials and finished products. Contribute to global thought leadership and direction while identifying new opportunities. – By marketing your partnership with GFSP, your customers and governments will gain trust in your brand by helping lead the improvement of food safety worldwide. – Donors take an active role in the GFSP’s open and honest dialogue helping to uncover and address hidden hurdles to effectively manage food safety, and build consensus on the business value and public benefit of building capacity in all elements of the food supply chain. – Gain insight into food policy, regulatory frameworks and food business direction through your participation. Be a part of a unique public-private partnership/ network– have a ‘seat at the table’. – This is the first time that industry has been invited in as a full partner with governments, the World Bank, and international organizations (WHO, FAO, WTO) and non-government organizations to address a global public goods challenge. Food safety can only be tackled effectively if public and private actors join forces.

9. Why You Should Become a Government Partner As a donor you will be part of an innovative public-private World Bank-facilitated partnership between important government and private sector leaders in the global food safety space committed to scaling up the world’s response to food safety challenges including addressing trade issues, protecting public health and enhancing food security. Advancing Trade – Producing food that meets international trade standards will improve the ability of developing economies to grow their economies while making safe food available locally and globally. It will also strengthen the ability of countries to assure the safety of imports and reduce trade disputes. – Developing economies are increasingly becoming key actors in global supply chains, underscoring the importance of addressing, food safety capacity building needs along key agricultural value chains related to supply chain management, risk analysis, regulatory systems, laboratory competency, and incident management. – Assurance that food is safe is critical for guaranteeing access to markets, because when incidents occurs, the result can be market loss. – As the food supply has become more global, partnership to expand the technical, scientific and regulatory capacity of governments and industry is needed to assure the safety of imports. Protecting Public Health – Reducing incidences of food-borne diseases, which are a significant cause of illness and death worldwide, through the ingestion or handling of food contaminated by bacteria, viruses, parasites, chemicals and biotoxins. – Many of these food- and water-borne illnesses and deaths, which kill more than 2.2 million people each year—most of them children—are preventable, and are exacerbated in populations that are food-insecure. – Human health risks to some specific toxins include underweight babies due to intrauterine growth retardation; impaired growth in infants and young children; and liver cancer in adults. – Animal and plant health are interlinked with food safety since humans consume both plant and animal products. Enhancing Food Security – Implementing measures to prevent contamination along agricultural value chains helps to ensure the availability of safe foods, thereby enhancing food security.