1. Social Media Analytics Smith Sheehy Evan Throckmorton Michelle Hernandez Austin Birch

2. Importance of Social Media Analytics Businesses may need it or use it in the future, useful especially for those that start own business No longer an optional medium Another opportunity to communicate with your customers Can have an impact on how your company is looked at- employees post online

3. Social Media Today

4. 2016 Survey of 998 Recruiting Professionals

5. Social Media Value Consumers  Mobile Apps  Express Personality  News & Awareness Business  Advantages:  Predictive Analytics: use today's knowledge to make future decisions  ROI  KPI's  Reputation – company image, products and services  Understand your customers

9. 55% of fans earn between $50,000 and $100,000 a year 50% have 2-3 children 75% are renters “Practicality” is a frequent sentiment Conclusion: more value in the mid- market segment than luxury campers

10. During this presentation those of you on your phone probably contributed to the… 25 days worth of content on YouTube 36,000 photos shared on Instagram 6.9 Million pieces of content shared on Facebook 20 million queries searched on Google 3,420,000 tweets on Twitter

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