1. Bigbrother.com The positive Side of Investing in Egypt Sample Report Data driven business and marketing decisions support Copyrights Reserved. MediaSci 20161

2. //////////////////////// What is Big Brother? Big Brother is the 1 st. analytical system that provides relevant insights that makes sense to your business and allow companies to make data driven decisions. Getting the right set of data is key, but analyzing the data and relate it to the business is the art. We are proud to have a bunch of seasoned and experienced data analyst, creative analysis is in the DNA INTRO Copyrights Reserved. MediaSci 20162

3. METHODOLOGY Copyrights Reserved. MediaSci 20163 OVERVIEW Big Brother analytical system collects relevant/quality set of raw data that can be segmented and analyzed. Data can be on the industry level, brand, competitors or a certain product. The data passes through augmentation filters which normalizes all data to a consistent top-level schema and allows us to build filters and classifiers that work consistently across all data sources. We cleanse data from non accurate, highly impacted by paid media or viral effect. DATA FILERS Data is filtered by lifestyle segments, geography, time factor, contextuality, demographics and more. Then we use the specific industry dictionaries for each lifestyle segment to calculate the different business metrics (e.g.: buying cycle, reputation, etc.) using Big Brother in-house Arabic friendly algorism. DATA SOURCES News portals, blogs, forums, lifestyle portals, Facebook, twitter, YouTube and Instagram.

4. Copyrights Reserved. MediaSci 20164 The Positive Side of Investing in Egypt Q1, Q2 2016 Are people interested in Investing in Egypt? Which countries are talking about investing in Egypt Market makers opinion mapping and triggers to investing in Egypt What are the top topics associated with investing in Egypt Emotions Analysis Buying Cycle Target Audience TABLE OF CONTENTS

5. //////////////////////// Big Brother reveals and analyzes people conversations 42 % 33 $ 12 X 2,356 ● breakdown by country ● breakdown by network ● breakdown by month Are people interested in Investing in Egypt? Copyrights Reserved. MediaSci 20165

6. 6 Egypt has always been a huge market with many opportunities for investment GE CEO for north east Africa Said this 213,2575,347 540 993 MEDIA EXPOSURE

7. Copyrights Reserved. MediaSci 20167 Egypt enjoys good investment climate Regional director of Saudi energy company Acwa Power 231,404,316 310 227 MEDIA EXPOSURE

8. Copyrights Reserved. MediaSci 20168 5 new Hilton hotels in planning in Egypt Vice president of Egypt and Levant Operations 180,7334,703 376 204 MEDIA EXPOSURE

9. Copyrights Reserved. MediaSci 20169 Real estate bubble does not exist in Egypt: developers SODIC Managing Director 104,2073,142 379 703 Real estate bubble does not exist as this sector is a real market from the demand side which is evident by the constant increase in prices. MEDIA EXPOSURE

10. Copyrights Reserved. MediaSci 201610 Medical city in Egypt to be built by Indian firm 10,089496 56 143 An Indian healthcare company will build a medical city in Egypt, with investment estimated at $1.6 billion, Egypt's minister of trade and commerce announced in New Delhi. MEDIA EXPOSURE

11. Copyrights Reserved. MediaSci 201611 9,773 372 37 235 The World Bank choose Egypt as the sixth country among top 10 countries all over the world to apply the economic reforms MEDIA EXPOSURE

12. Copyrights Reserved. MediaSci 201612 7518 269 34 174 World Bank Disburses $1 Billion to Egypt to Support Inclusive Growth Program MEDIA EXPOSURE

13. Copyrights Reserved. MediaSci 201613 146,459 10,735 613 287 Nuberg wins $20 MM EPC contract for Calcium Chloride Plant in Egypt. MEDIA EXPOSURE

14. Copyrights Reserved. MediaSci 201614 17,828 4,405 708 317 On Aug. 31, Egypt signed a preliminary deal with Cyprus to build an underwater pipeline linking Cyprus' Aphrodite natural gas field with the Egyptian coastline. Egypt Positions Itself at the Center of a New Energy Market MEDIA EXPOSURE

15. Copyrights Reserved. MediaSci 201615 8,6421,229 351 124 London: The GSMA calls for the Egyptian authorities and the country's mobile industry to work closely together to set a roadmap for the successful introduction of 4G services. GSMA calls for 4G spectrum roadmap in Egypt MEDIA EXPOSURE

16. Copyrights Reserved. MediaSci 201616 7,5372,174 111 78 Majid Al Futtaim plans to start mixed-use real estate development in Egypt next year as it expands from its core retail activities. Majid Al Futtaim expands into Egyptian mixed-use projects MEDIA EXPOSURE

17. Copyrights Reserved. MediaSci 201617 6,0321,019 159 64 State-run National Investment Bank of Egypt (NIB) is studying securing finances worth 1.4 billion Egyptian pounds ($157.6 million) for the Egyptian National Railways (ENR). National Investment Bank studies $157.6 mln loan for Egypt railway authority MEDIA EXPOSURE

18. Copyrights Reserved. MediaSci 201618 5,8341,809 93 34 The agreements are aimed to finance the purchase of 13 trains for a second metro line as well as small and medium enterprises Egypt Expects to Sign Agreements With European Investment Bank Worth Euro 575M MEDIA EXPOSURE

19. Copyrights Reserved. MediaSci 201619 9,2632,147 169 58 Sabis is headquartered in Beirut with a network of schools in 16 countries including the US, Egypt, and the United Arab Emirates with a total of 70,000 learners. Centum plans to launch 20 educational centers across Africa in partnership with Sabis. Centum first smart school to open in 2017 MEDIA EXPOSURE

20. Copyrights Reserved. MediaSci 201620 1,641376 121 61 The agreement will include a West Nile Delta project, exploration and resource appraisal activities, East Nile Delta operations and operations in the Gulf of Suez BP signs $12 billion energy deal in Egypt MEDIA EXPOSURE

21. Copyrights Reserved. MediaSci 201621 3,330797 324 148 CAIRO — China signed investment and aid deals worth billions of dollars with Egypt during a visit by President Xi Jinping and expressed support for Cairo's efforts to maintain stability. China Signs Investment Deals Worth Nearly $18B With Egypt MEDIA EXPOSURE

22. Copyrights Reserved. MediaSci 201622 BUSINESS OPPORTUNITY There are 200M people in these countries showed interest in or published content related to investing in Egypt

23. Copyrights Reserved. MediaSci 201623 BUSINESS OPPORTUNITY There are 200M people in these countries showed interest in or published content related to investing in Egypt

24. Copyrights Reserved. MediaSci 201624 BUSINESS OPPORTUNITY March 2016 got was the peak time, where people search for investing in Egypt related content

25. //////////////////////// Big Brother reveals and analyzes people conversations 42 % 33 $ 12 X 2,356 ● Regional ● International Which countries are actively discussing investing in Egypt Copyrights Reserved. MediaSci 201625

26. //////////////////////// Copyrights Reserved. MediaSci 201626 #NOWTAKLING ONLINE March 2016 got was the peak time, where people search for investing in Egypt related content

27. //////////////////////// Big Brother reveals and analyzes people conversations 42 % 33 $ 12 X 2,356 ● What do they say ● What triggers them ● Top topics ● Top posts Market makers opinion mapping and triggers to investing in Egypt Copyrights Reserved. MediaSci 201627

28. Copyrights Reserved. MediaSci 201628 TRIGGERS What are the main reasons that triggers investors to start business in Egypt

29. Copyrights Reserved. MediaSci 201629 //////////////////////// #TRENDINGTOPICS Top topics associated with investment in Egypt

30. ` Text INCUBATORS Copyrights Reserved. MediaSci 201630 Sabis is headquartered in Beirut with a network of schools in 16 countries including the US, Egypt, and the United Arab Emirates with a total of 70,000 learners. The Dubai company will open Mall of Egypt in Cairo towards the end of the year. INVESTORS Egyptian Startups Instabug And Drofie Go Global, Raising Funds From International Investors "The Accel team are the exact investors we were looking for. Their experience in the mobile and developer tools industry is what we wanted to add to help us to grow the company" The GSMA calls for the Egyptian authorities and the country's mobile industry to work closely together to set a roadmap for the successful introduction of 4G services. Egypt is planning to move forward on licensing spectrum to support 4G in the coming weeks, although it is not yet clear if sufficient spectrum will be made available on terms that will encourage rapid and large-scale investments in 4G networks and services. What do market makers say about investing in Egypt Dubai developer Emaar Properties is developing three mixed-use communities in and around Cairo and the North Coast.

31. ` MULTINATIONALS Copyrights Reserved. MediaSci 201631 General Electric (GE) is partnering with the Egyptian Electricity Transmission Company to connect 7 GW of power to Egypt’s national grid using GE’s gas-insulated switchgear technology. INVESTMENT BANKING Economic entities' investments are expected to record 48.7 billion pounds within financial year 2016/2017, including 18.4 billion pounds for projects in Suez Canal and 8.3 billion pounds for education and health services What do market makers say about investing in Egypt Nuberg, a global EPC & LSTK company for speciality chemicals has won a calcium chloride plant project on EPC & LSTK basis in Port Said, Egypt from TCI Sanmar Chemicals. TCI Sanmar is a part of the multinational conglomerate, The Sanmar Group headquartered in Chennai, India, and is amongst the largest caustic soda manufacturers in Egypt’s chemical industry. World Bank Disburses $1 Billion to Egypt to Support Inclusive Growth Program The World Bank choose Egypt as the sixth country among top 10 countries all over the world to apply the economic reforms.

32. ` MULTINATIONALS Copyrights Reserved. MediaSci 201632 Hilton Hotels & Resorts is planning to expand in Egypt by adding five hotels under its management in the domestic market in the next few years.. INVESTMENT BANKING Egypt will sign a 575 million euro agreement to support small and medium enterprises (SMEs) with the European Investment Bank (EIB) among a number of financing agreements in the second half of October. Egypt signed a $600 million loan deal with the EIB to finance a new power plant in Beheira governorate. Egypt will also sign a 75 million euro agreement for the financing of 13 trains for the new line of Cairo’s underground metro system. What do market makers say about investing in Egypt German company Siemens has proposed investment worth €10 billion in Egypt to set up 10 GW of renewable energy capacity “the company signed n MOU to establish a coal power plant in Safaga with a capacity of 2,000 MW that can be increased to about 4,000 MW. Moreover, an MOU was signed to establish the West Damietta power plant with a capacity of 2,200 MW. In addition, an MOU was signed with Masdar Clean Energy to establish solar and wind plants with a capacity of 2,000 MW.”

33. Emotions Analysis ( is the process of determining whether a piece of content is positive, negative or neutral. And what do they feel towards a certain topic. Copyrights Reserved. MediaSci 2016

34. 34 - Emotions Sample Data: Joy : Egyptians experience in the mobile and developer tools industry is what we wanted to add to help us to grow the company. Happy: deal with the EIB to finance a new power plant in Beheira governorate. Surprise: Egypt signed a $600 million loan deal with the EIB. Trust: Hilton Hotels & Resorts is planning to expand in Egypt. Inquiring: When will invest in power. Hope: connect 7 GW of power to Egypt. EMOTIONS ANALYSIS

35. Buying Cycle (Buying cycle is the process that People go through to make a purchase ) Copyrights Reserved. MediaSci 2016

36. 36 - Buying Cycle Sample Data: Trigger : Hilton Hotels & Resorts is planning to expand in Egypt by adding five hotels. Consider: investments are expected to record 48.7 billion pounds within financial year. Choose: Egypt have a good weather to invest. Buy: Egypt signed a $600 million loan deal with the EIB. Experience: The World Bank choose Egypt as the sixth country among top 10 countries all over the world to apply the economic reforms. BUYING CYCLE

37. 38% 18-24 32%32% 25-34 16%16% 35-44 10% 45-54 3% 55-64 v v 1%1% 65+ Age 58%42% Gender (targeting audience who are interesting in investing in Egypt) Copyrights Reserved. MediaSci 2016 33 TARGET AUDIENCE

38. Interests Financial Planning Investment Services Stocks & Bonds Economics Business Finance Affinities Avid investors News Junkies Economic News Business Professionals Avid Readers Single 43% Married 31% Engaged 5%5% In a relationship 22% High school 34% Colleage 62% Grad school 3% Retail 12% Food Preparation and Services 23% Construction and Extraction 24% Sales35% Production 29% Transportation and Moving 18% 6% 27%27%14% Languages USA 45% Saudi Arabia 15%15% UAE 23% Thailand 17% Top Countries Relationships status Education LevelJob Title Top Pages Vodafone MBC2 Al Arabiya Times DailyNews financial services (targeting audience who are interesting in investing in Egypt) Top Copyrights Reserved. MediaSci 2016 33 34 TARGET AUDIENCE

39. //////////////////////// Big Brother Reports Reveal the size of potential investors and their appetite for investing Reveal the topics interest over time and peak times Reveal the top rising countries having conversations around investing in Egypt Understand the main topics that are associated with investing in Egypt What market makers think of investing in Egypt What triggers investors and market makers to invest in Egypt REPORT OUTCOME Copyrights Reserved. MediaSci 201639

40. Collect the right data that can be analyzed, and understood, in order to make business sense to marketers and decision makers. Analyse the collected data with a proper comprehension of the colloquial slangs, vulgarity and new trendy Arabic words. Algorithmically detect possible digital media crisis for brands or persons. Bigbrother Reports SAMPLE REPORT Bigbrotheranalytics.com Copyrights Reserved. MediaSci 201640