1. www.company.com Mod Fashion: Getting It Right http://www.sherryslondon.com/ http://www.sherryslondon.com/

2. www.company.com Mod Fashion: Getting It Right The ‘60s felt pretty much how many of us are feeling now. It was a decade of rebellion and social unrest, and this was reflected in their clothing. The 1950s was quiet and tame. It was all about being “respectable” and “keeping up with the Jones’”. The ‘60s went all out against that, with its outrageous colours and hyper- short skirts – the mini skirt was born in the ‘60s. While the spirit of the times influenced their fashion, so too did Hollywood. This was an era where the film star was celebrated. People wanted to copy the people they saw on the silver screen. The Clark Gables, Clint Eastwoods, Steve McQueens, Marilyn Monroe, Yul Brynner, Al Pacino – all those greats that you heard your parents and grandparents raving about. Company LOGO

3. www.company.com So, two social forces converged to create the style of the ‘60s: revolution and the silver screen. There was a distinct difference in early mod and late mod fashions. In the early ‘60s, mod fashion was classy and quite traditional – it was transitioning out of the jail of the demure 1950s. As the decade progressed, it became more and more outlandish, culminating in the ‘70s fashions of flares and psychedelic shirts. In the early 1960s, mod fashion was stylish and chic. You could take a trip to the local mod shop Carnaby Street and browse many of trendy outfits. The skirts were short and hemmed, but they hadn’t yet reached the heady heights they reached by the end of the decade. The hem was often jollied up by the use of accessories, such as gems and pearls.Carnaby Street In the late ‘60s, things too an unexpected turn. People began to wear clothes that were more relaxed, and laid back. Their hairstyles became lazier (much as if we spend hours creating the “messy” look!), the jumpers became baggier, and people generally started to “Turn on, tune in, drop out”. That was epitomised by Timothy Leary in the mid to late 1960s. It was the sewing of the seeds of a new counter culture: the hippies. But, it hadn’t quite arrived yet.

4. www.company.com Here are some key trends that we saw in the ‘60s. If you want to dress like a mod, then research these trends in greater depth: When wearing mod make up, emphasise the eyes. If you look at any true mod woman from the 1960s, you’ll notice how much time they spent on their makeup. Lashes were thick and lustrous, colours were bright and bold. If you're stuck on this, just google “Twiggy”, she epitomised the look. Dresses were geometric, both in style and in design. The A-line skirt/dress was typical as long as it tightly hugged the figure. The idea is to draw attention to the body shape – especially the hourglass figure. Remember, in the ‘60s, hardly anyone was overweight – what happened? Then, of course, as the mid ‘60s hit, the mini skirt came into its own, thanks to the influence of Jean Shrimpton. The pixie haircut is, of course, the signature style of the times. We said in the introduction that the ‘60s were very much like today, and oddly enough, the pixie haircut is back in full swing! Now is a great time to be a mod! If you would like to browse a fantastic collection of ‘60s-inspired fashions, then please visit Sherryslondon.Sherryslondon

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