1. Online, social and the advertising rules OI West, 16 October 2015 ASA Chief Executive Guy Parker

2. The ASA system Industry funds through voluntary levy collected by Advertising Standards Board of Finance (Asbof) Industry writes mandatory Ad Codes through Committee of Advertising Practice (CAP) ASA administers Codes independently, including through ASA Council Complaints, monitoring and enforcement CAP advice and training

4. Enforcement and sanctions Public rulings > negative publicity c97% rulings enforced immediately or within five days of enforcement activity Online sanctions Referral to Trading Standards

5. Online remit Ads by or from companies, organisations or sole traders on their own websites, or in other non- paid-for space online under their control, that are directly connected with the supply or transfer of goods, services, opportunities and gifts, or which consist of direct solicitations of donations as part of their own fund-raising activities

6. Twitter – Diageo

7. Outbrain Marketing communications must be obviously identifiable as such

8. Vlogging

9. Go to cap.org.uk – “AdviceOnline database”

10. OBA Collection of information from a computer’s web browser in order to deliver online ads that are more likely to be of interest to the user. Rules require: Third parties that deliver behaviourally targeted ads to make clear they are doing so and to provide a relevant opt-out mechanism on their own website and on the OBA ads that they serve Complaints to ASA: People opting-out but still seeing the same ads People having problems opting-out in general Objections to cookies being placed on websites

11. Follow us on Twitter: @ASA_UK and @CAP_UK Connect on LinkedIn Sign up to our newsletters Insight and Update at cap.org.uk Stay in touch

12. Questions…