1. FAST & GE Healthcare Bjørn Olstad FAST / GE / NTNU … bjorn.olstad@fast.no +47 48011157 BIA-dagen 2007

2. Vingmed: Joint Technical & Clinical Innovation Bjørn Angelsen Kjell Kristoffersen Liv Hatle 19762007

3. Impacting GE from Horten 20% AAGR ‘95‘00‘05’07 * $50 $100 $330 $450 Anders Wold GE Chairman’s Award for Innovation (2007) Kjell Kristoffersen GE Edison Award (2004) Erik Steen 1 st prize Customer satisfaction, GE Healthcare

4. Image Quality / Eyeballing  Numbers Canon EOS-1D Mark II N

5. Conventional 2D Ultrasound Channel Signals Aligned  Scatterer at Focal Point Delays The 3D Challenge

6. Smart elements with steering inside probe   ~19 mm

7. Real-time 3D Ultrasound 15.000 Norwegian infarcts / yearThe first picture in the family album 2D 3D

8. What’s Next? Why only listen to the heart when you could see it, too?

9. Impacting Fortune1000 from Norway 2003200420052006 42 64 100 163 FAST is the 3 rd fastest growing software company (2000-2005): - Google: 181% - Salesforce.com: 124% - FAST: 85% VISION EXECUTION Oslo Boston San Francisco Rome London Rio de Janeiro Tromsø Salt Lake City Sydney Singapore Tokyo Dubai Melbourne Chicago Toronto Washington DC New York Sao Paulo Amsterdam Copenhagen Paris Munich Milan Seoul Stockholm Helsinki Dallas Mexico City Hong Kong Frankfurt Madrid Atlanta

10. 10 What is Search – really? Search is the common language between a company and it’s customers/partners Search fundamentally redefines how organizations access, interact with and exploit information.

11. Contextual promotions within search Price, Availability, Promotions, SKU # and Add to Cart Narrow your search results by: - key product features & attributes that are important to you! And even sort by Best Selling or Newest Arrivals …and we now handle misspellings: We did not find any matches for "subwoffers", but we did find the following matches for "subwoofers". 251 items found for "subwoofers" in All Categories

12. Search servers No results Average Order Value (AOV) 316% YOY traffic increase on black Friday Has become #5 in the world

13. 13 Search Precision Redefined Traditional web search already provides 58% correct diagnosis for symptom searches...

14. 14 Search Is a Matching Service

15. 15 CareerBuilder Moved from # 4  # 1 Peaks @ 2000QPS Matching: Companies&People

16. 16 The Information Age The User View The Business View One Search to rule them all, One Search to find them, One Search to bring them all and in the community bind them

17. 17 Zero Term Search

18. What’s Next: CRI Projects GE Healthcare - VingmedFAST NTNU: MI labFAST: iAd SEARCH SDPs Virtualization