1. PROCTOR & GAMBLE IN SPAIN Raven Moore

2. FABRIC/ LINEN CARE  Gain- Still in market. Was established I 1969. Successful because it’s unique, fresh- scent.  Febreze- Still In market. Febreze was established in 1998. Successful because the new scents.  Tide- Still in market. Established in 1946. Successful because scents and it is price inelastic.  Ariel- Established in 1967, Ariel is still in market. It is successful because the ability to remove tough stains.  Bold 2 in 1- Est. In 1974. Still in market and successful for its new improving.

3. Productivity Improvements Cost of Goods Sold Overhead Reductions Marketing Efficiencies Productivity Productivity is a core strength for P&G, which creates flexibility to fund our growth efforts, offset cost challenges and/or improve operating margins. We have taken significant steps to accelerate productivity and savings across all elements of costs, which are yielding significant benefits to our operating margin.

4. Value Creation Value Creation is top priority. We are putting strategies and capabilities into place to transform P&G into a faster-growing, more profitable and far simpler company. What's different, and how are we building a better P&G? &G is focusing on 10 product categories with about 65 brands. P&G is the leader in seven of these categories and is #2 the remaining three, with significant growth potential in all of them.

5. ORAL CARE  Crest- Est. in 1940s. Still in market. Successful because it helped balance the dental hygiene with cosmetic hygiene  Scope- Est. in 1953. Still in market but the name has changed into “Crest” SPAIN  Fixodent-also under the name “Crest”  Oral-B- Est. in 1950. Still in market. It was the best toothbrush out

6. BABY CARE  Luvs- Still in market. Successful because it was a more absorbent diaper than the first made diaper called “Papers”  Pampers- Still in market. It was successful because it filled customers needs. Made in 1970s  DoDot- Est. in 1979. Successful in Spain. Population of children  Dreft- Still in market. Successful because the softness and scent exposed to baby clothing.