1. Selfie Trend in Vietnam ~More than 60% of people selfie in Vietnam~ S Ư U TẦM BỞI http://sachmarketing.vnhttp://sachmarketing.vn

2. Executive Summary 64% Vietnamese people selfie. (Female:72%, Male:55%) Smartphones(74%) and Feature phones(52%) are two of the most popular devices to take photos. 15% have applications to make the photos better. To refresh their Facebook page(28%) and to change their mood(21%) are the two most popular reasons to change their profile picture. Females would like to show the best of themselves by the profile picture on social media (20%). While 64% of Females usually take a selfie by themselves, this ratio is lower with Males(46%). S Ư U TẦM BỞI http://sachmarketing.vnhttp://sachmarketing.vn

3. Do you selfie? Females(72%) selfie more than Males(55%). S Ư U TẦM BỞI http://sachmarketing.vnhttp://sachmarketing.vn

4. When they take photos they use… Smart phones are the most popular device to take a photo over Feature phones and Tablets.

5. Most popular photos used for profile photos. For a profile picture, 42% use the default camera of the mobile phone. Then 15% use some type of mobile applications to make it better.

6. Which Mobile application are used? Camera 360 and Photo wonder are two of the most popular mobile applications to make the photos better.

7. How often are profile pictures changed on Facebook? 34% of Females change their profile picture on Facebook when they take a nice photo. S Ư U TẦM BỞI http://sachmarketing.vnhttp://sachmarketing.vn

8. What motivates you to change your profile pics? To refresh their Facebook page (28%) and to change their mood(21%) are two of the most popular reasons. Females would like to show the best of themselves by their profile pictures(20%). To refresh their Facebook page (28%) and to change their mood(21%) are two of the most popular reasons. Females would like to show the best of themselves by their profile pictures(20%).

9. Who do you usually selfie with…? FemaleMale While 64% of Females usually selfie by only themselves, this ratio is lower with Males(46%).

10. Yes…this is my profile picture!! Nguyễn Ngọc (18)  City: Hai phong  Student  Device: Feature phone  Changes her profile pic several times a month  To show the best of herself  Always Selfies by herself and with friends Meniblack195 (21)  City: Bắc Giang  Student  Device: Mobile default camera  Changes profile pic several times a month  To change my mood  Always Selfies by himself S Ư U TẦM BỞI http://sachmarketing.vnhttp://sachmarketing.vn

11. Yes…this is my profile picture!! Lê Bính (19)  City: Ha Noi  Student  Device: Smartphone default camera  Changes his profile pic several times a month  To change his mood  Always Selfies with his girlfriend Ly Cần Thảo (22)  City: Hà Nội  Unemployed  Device: Smartphone with application  Changes when she gets a better photo  To refresh her Facebook Page  Always Selfies by only herself S Ư U TẦM BỞI http://sachmarketing.vnhttp://sachmarketing.vn

12. Survey Information Number of respondents: 500 Male / Female from 15 years old Conducted on Oct 29- Nov 5, 2014 S Ư U TẦM BỞI http://sachmarketing.vnhttp://sachmarketing.vn

13. EOF S Ư U TẦM BỞI http://sachmarketing.vnhttp://sachmarketing.vn