1. Chapter 7 What role should consumerism play in our economy?

2. Consumerism Consumerism – an economic theory that links prosperity to consumer demand for goods and services, and that makes consumer behaviour central to economic decision making

3. Consumerism When more people buy, the better it is for the economy When we buy goods and services, we become consumers The decisions we make as consumers have consequences for quality of life, citizenship and identity

4. Question??? Take 2 minutes and discuss: What impact can consumer behavior have on the environment? Take 2 minutes and discuss: How do impacts on the environment connect to quality of life?

5. Page 239 – Questions??? 1. To what extent does consumer behavior affect the jobs and products available to people? How do jobs and products connect to quality of life?

6. Questions??? 2. How can consumers act together to bring about change?

7. Questions???? 3. How might marketing affect consumer behaviour? Why might understanding the role of marketing be important to you as a consumer?